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Swot Analysis

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The much required SWOT Analysis - for Self and for Organisation

The much required SWOT Analysis - for Self and for Organisation


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  • 1. What is SWOT Analysis?  SWOT Analysis is an important planning tool that helps a Person or an Institution identify, in a systematic and organized way, its internal strengths/weakness  Helps it match these strengths/weaknesses with the opportunities or threats in the environment.
  • 2. What is Organization’s SWOT ? S W O T for a organization’s strategy to be well conceived, it must be matched to both  Taking advantage of its internal strengths while defending against its weaknesses  Identifying the best market opportunities and minimizing external threats to its well-being
  • 3. Identifying Resource Strengths and Competitive Capabilities a A strength is something a firm does well or a characteristic that enhances its competitiveness e Valuable competencies or know-how V Valuable physical assets V Valuable human assets V Valuable organizational assets V Valuable intangible assets- e.g. “Image” V Important competitive capabilities I An attribute that places an organization in a position of competitive advantage c Alliances with capable partners
  • 4. Identifying Resource Strengths and Competitive Capabilities Resource strengths and competitive capabilities are competitive assets !
  • 5. Identifying Resource Weaknesses and Competitive Deficiencies a A weakness is something a firm lacks, does poorly, or a condition placing it at a disadvantage c Resource weaknesses relate to r Deficiencies in know-how or expertise or competencies D Lack of important physical, organizational, or intangible assets a Missing capabilities in key areas Resource weaknesses and deficiencies are competitive liabilities !
  • 6. SWOT Analysis: What to Look For Potential Resource Strengths Potential Resource Weaknesses Powerful strategy Strong financial condition No clear strategic direction Strong brand name Obsolete facilities image/reputation Weak balance sheet; excess debt Widely recognized as market Missing some key skills/ leader competencies Higher overall costs than rivals Internal operating problems Proprietary technology Falling behind in R&D Cost advantages Weak marketing and Strong communications communications skills Product innovation Too narrow product line Good customer service Better product quality Alliances or JVs
  • 7. SWOT Analysis: What to Look For (Cont) Potential Resource Threats Potential Resource Opportunities Entry of potent new competitors Serving additional “customer” Substitute products or services groups Slowing market growth Expanding to new geographic areas Adverse shifts in political or Expanding product line economic conditions Transferring skills to new products Costly new regulations or services Growing leverage of customers or Vertical integration suppliers Take market share from rivals Reduced buyer needs for product or Alliances or acquisitions services Openings to exploit new Demographic changes technologies Openings to extend brand name/image
  • 8. Tools for Strategy Formulation SWOT ANALYSIS Internal Strengths Weaknesses External Opportunities Threats
  • 9. Build on your Strengths Recognise your Weakness Evaluate your Opportunities Research your Threats
  • 10. Tools for Strategy Formulation T SO Strategies: Use strengths to take advantage of Opportunities o WO Strategies: Overcome weaknesses to take advantage of Opportunities a ST Strategies: Use Strengths to avoid Threats S WT Strategies: Minimize Weaknesses and avoid Threats
  • 11. Do your SWOT Analysis  Identify Traits within yourself.  Synergize your traits with people traits.  Do not let a particular trait dominate your style.  Build on your Strengths, Dilute your Weaknesses, Exploit the Opportunities, Avoid the Threats.
  • 12. Designed & Created by For Soft Skills Training Programs Customized In-house & Out-bound Team Building Workshop Contact: Shabbar Suterwala Email: shabbarsuterwala@hotmail.com Or Call: +91-989 222 5864

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