Stakeholder Analysis Process & Tools – To identify potential opportunities and threats Anand Subramaniam

“The first step is the hardest.” - Anonymous

“The first step is the hardest.”

- Anonymous

Highlights Supplier Relationship Management Stakeholder Analysis – Overview Stakeholder Analysis – Process Stakeholder Analysis - Tools

Supplier Relationship Management

Stakeholder Analysis – Overview

Stakeholder Analysis – Process

Stakeholder Analysis - Tools

Stakeholder Relationship Management

SRM – Overview Presentation Focus Stakeholder Relationship Management Stakeholder Analysis Stakeholder Engagement Continuous Improvement Continuous Improvement

SRM - Framework Stakeholder Analysis and Mapping Identify key stakeholders Define stakeholders concerns & issues Assess their level of commitment and resistance Communication Strategy and Planning Review methods to inform different groups including timing / frequency Use the communication plan and create continuous dialog with all stakeholders Obtain feedback and involvement Engagement Strategies and Techniques Techniques to involve the stakeholders in the design and implementation Continuous Assessment and Follow through Clarification of roles and responsibilities for SRM Validate & evaluate communication processes

Stakeholder - Overview

Stakeholder - Definition Any person, group or organisation who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed

Any person, group or organisation who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed

Stakeholder – Aim & Goal Aim Identify the stakeholders and assess how they are likely to be impacted by the project Goal Develop cooperation between the stakeholder and the project team and, ultimately, assuring successful project outcomes

What you need to know.. Who they are What they think How to engage them What influence they have How to stay in touch How to inform

Who they are

What they think

How to engage them

What influence they have

How to stay in touch

How to inform

Stakeholder Analysis - Overview

What is Stakeholder Analysis? Process of systematically gathering and analysing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program Stakeholder interests affect project riskiness and viability

Process of systematically gathering and analysing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program

Stakeholder interests affect project riskiness and viability

When & What should be done? At the beginning of a project, even if it is a quick list of stakeholders and their interests Such a list can be used to draw out the main assumptions which are needed, if a project is going to be viable or considered risky Stakeholder analysis will contribute to the drafting of a log frame Log frames are used for monitoring missions and mid-term reviews and is part of the tool-kit

At the beginning of a project, even if it is a quick list of stakeholders and their interests

Such a list can be used to draw out the main assumptions which are needed, if a project is going to be viable or considered risky

Stakeholder analysis will contribute to the drafting of a log frame

Log frames are used for monitoring missions and mid-term reviews and is part of the tool-kit

Why Analyse Stakeholders? Understand and clarify their interests, needs and capabilities Identify potential opportunities and threats Determine the extent to which certain groups should participate in planning, implementation and evaluation

Understand and clarify their interests, needs and capabilities

Identify potential opportunities and threats

Determine the extent to which certain groups should participate in planning, implementation and evaluation

Stakeholder Analysis – Process

Stakeholder Analysis – Process Steps Planning Select & Define Identify Key Stakeholders Select & Implement Tools Collect & Record Information Stakeholder Matrix / Table Analyse Stakeholder Matrix / Table Monitor and Improve Expectations

Stakeholder Groups & Interest Groups Have all stakeholders been listed? Have all potential supporters and opponents of the project been listed? Are new stakeholder groups likely to emerge as an outcome of the project? Interest What are their expectations and what benefits do they seek? What resources will they commit (or avoid committing) to the project? Do they have other interests that might conflict with the project? How do they regard other stakeholders on the list?

Groups

Have all stakeholders been listed?

Have all potential supporters and opponents of the project been listed?

Are new stakeholder groups likely to emerge as an outcome of the project?

Interest

What are their expectations and what benefits do they seek?

What resources will they commit (or avoid committing) to the project?

Do they have other interests that might conflict with the project?

How do they regard other stakeholders on the list?

Assess Stakeholder Power / Influence Legal or statutory authority Control of strategic resources Social, economic and political status Possession of specialist knowledge Negotiating position & ability to influence other stakeholders Formal / informal links to other stakeholders (including role as “gatekeeper”) Degree of dependence on other stakeholders Leadership / Authority

Legal or statutory authority

Control of strategic resources

Social, economic and political status

Possession of specialist knowledge

Negotiating position & ability to influence other stakeholders

Formal / informal links to other stakeholders (including role as “gatekeeper”)

Degree of dependence on other stakeholders

Leadership / Authority

Level of Involvement Controlling Controlling and directing the project? Partners Partners in managing the project? Consulted Actively consulted on project matters? Informed Provided information or informed about the project only? Will they be:

Controlling and directing the project?

Partners in managing the project?

Actively consulted on project matters?

Provided information or informed about the project only?

Stage of involvement Project monitoring and evaluation? Project implementation? If so how? The project planning? The needs assessment for the project? Will they be involved in :

Project monitoring and evaluation?

Project implementation? If so how?

The project planning?

The needs assessment for the project?

Importance A : Keep satisfied B : Key player Beware a key player with strong opposition C : Keep informed D : Keep engaged Be mindful of marginalised groups whose ‘low influence’ may come from poor opportunity Influence Low High A B C D

A : Keep satisfied

B : Key player

Beware a key player with strong opposition

C : Keep informed

D : Keep engaged

Be mindful of marginalised groups whose ‘low influence’ may come from poor opportunity

Key Analysis Attitude Supportive Indifferent Opposed Interested or not interested? Approachability? Flexibility? Ability to ‘block” if remaining opposed? Influence Decision-maker Policy – maker Access ‘gate-keeper’ Supportive or opposed? Accessibility? Open-mindedness Willingness to use influence to change outcome (+ or - )

Attitude

Supportive

Indifferent

Opposed

Interested or not interested?

Approachability?

Flexibility?

Ability to ‘block” if remaining opposed?

Influence

Decision-maker

Policy – maker

Access ‘gate-keeper’

Supportive or opposed?

Accessibility?

Open-mindedness

Willingness to use influence to change outcome (+ or - )

Stakeholder Analysis - Tools

Stakeholder Matrix S.3 S.2 S.1 Impact Interest Stakeholder

Participation Matrix Monitoring & Evaluation Implement Planning Needs Assessment Control Partner Consult Inform Participation Type Stage

Potential Impact of Stakeholder How? S.3 S.2 S.1 Positive (+) Negative (-) Unknown (?) Stakeholder Potential Impact of Stakeholder

Example - Stakeholders Analysis Table Leadership (Yes / No) Power (Low 1, Medium 2, High 3) Interest (Advantage - A / Dis-advantage - D) Supports (S) / Opposes (O) / Neutral (N) Knowledge (Low 1, Medium 2, High 3) Internal / External Position Id # H G F E D C B A

Example - Stakeholders Analysis (Notes) A - The distinct number given to each stakeholder B - The position / designation of the stakeholder C - Internal (I) or External (E) to the organisation D - The level of knowledge the stakeholder has regarding the initiative under analysis. (Low 1, Medium 2, High 3) E - Supports / Opposes / Neutral. This information could be obtained directly from the stakeholder or through information gathered indirectly from other stakeholders F – The interest the stakeholder has in this initiative (advantages or disadvantages) G - The amount of resources a stakeholder has and his or her capacity to mobilise them. (Low 1, Medium 2, High 3) H – T he willingness to initiate, or lead an initiative, Has this characteristic ("yes") or lacks it ("no")

A - The distinct number given to each stakeholder

B - The position / designation of the stakeholder

C - Internal (I) or External (E) to the organisation

D - The level of knowledge the stakeholder has regarding the initiative under analysis. (Low 1, Medium 2, High 3)

E - Supports / Opposes / Neutral. This information could be obtained directly from the stakeholder or through information gathered indirectly from other stakeholders

F – The interest the stakeholder has in this initiative (advantages or disadvantages)

G - The amount of resources a stakeholder has and his or her capacity to mobilise them. (Low 1, Medium 2, High 3)

H – T he willingness to initiate, or lead an initiative, Has this characteristic ("yes") or lacks it ("no")

“This one makes a net, this one stands and wishes. Would you like to make a bet which one gets the fishes?” - Chinese Rhyme

“This one makes a net, this one stands and wishes. Would you like to make a bet which one gets the fishes?”

- Chinese Rhyme

Good Luck http://www.linkedin.com/in/anandsubramaniam

Good Luck

http://www.linkedin.com/in/anandsubramaniam