Stakeholder Analysis


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Process & Tools – To identify potential opportunities and threats

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Stakeholder Analysis

  1. 1. Stakeholder Analysis Process & Tools – To identify potential opportunities and threats Anand Subramaniam
  2. 2. <ul><li>“The first step is the hardest.” </li></ul><ul><ul><li>- Anonymous </li></ul></ul>
  3. 3. Highlights <ul><li>Supplier Relationship Management </li></ul><ul><li>Stakeholder Analysis – Overview </li></ul><ul><li>Stakeholder Analysis – Process </li></ul><ul><li>Stakeholder Analysis - Tools </li></ul>
  4. 4. Stakeholder Relationship Management
  5. 5. SRM – Overview Presentation Focus Stakeholder Relationship Management Stakeholder Analysis Stakeholder Engagement Continuous Improvement Continuous Improvement
  6. 6. SRM - Framework Stakeholder Analysis and Mapping Identify key stakeholders Define stakeholders concerns & issues Assess their level of commitment and resistance Communication Strategy and Planning Review methods to inform different groups including timing / frequency Use the communication plan and create continuous dialog with all stakeholders Obtain feedback and involvement Engagement Strategies and Techniques Techniques to involve the stakeholders in the design and implementation Continuous Assessment and Follow through Clarification of roles and responsibilities for SRM Validate & evaluate communication processes
  7. 7. Stakeholder - Overview
  8. 8. Stakeholder - Definition <ul><li>Any person, group or organisation who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed </li></ul>
  9. 9. Stakeholder – Aim & Goal Aim Identify the stakeholders and assess how they are likely to be impacted by the project Goal Develop cooperation between the stakeholder and the project team and, ultimately, assuring successful project outcomes
  10. 10. What you need to know.. <ul><li>Who they are </li></ul><ul><li>What they think </li></ul><ul><li>How to engage them </li></ul><ul><li>What influence they have </li></ul><ul><li>How to stay in touch </li></ul><ul><li>How to inform </li></ul>
  11. 11. Stakeholder Analysis - Overview
  12. 12. What is Stakeholder Analysis? <ul><li>Process of systematically gathering and analysing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program </li></ul><ul><li>Stakeholder interests affect project riskiness and viability </li></ul>
  13. 13. When & What should be done? <ul><li>At the beginning of a project, even if it is a quick list of stakeholders and their interests </li></ul><ul><li>Such a list can be used to draw out the main assumptions which are needed, if a project is going to be viable or considered risky </li></ul><ul><li>Stakeholder analysis will contribute to the drafting of a log frame </li></ul><ul><li>Log frames are used for monitoring missions and mid-term reviews and is part of the tool-kit </li></ul>
  14. 14. Why Analyse Stakeholders? <ul><li>Understand and clarify their interests, needs and capabilities </li></ul><ul><li>Identify potential opportunities and threats </li></ul><ul><li>Determine the extent to which certain groups should participate in planning, implementation and evaluation </li></ul>
  15. 15. Stakeholder Analysis – Process
  16. 16. Stakeholder Analysis – Process Steps Planning Select & Define Identify Key Stakeholders Select & Implement Tools Collect & Record Information Stakeholder Matrix / Table Analyse Stakeholder Matrix / Table Monitor and Improve Expectations
  17. 17. Stakeholder Groups & Interest <ul><li>Groups </li></ul><ul><li>Have all stakeholders been listed? </li></ul><ul><li>Have all potential supporters and opponents of the project been listed? </li></ul><ul><li>Are new stakeholder groups likely to emerge as an outcome of the project? </li></ul><ul><li>Interest </li></ul><ul><li>What are their expectations and what benefits do they seek? </li></ul><ul><li>What resources will they commit (or avoid committing) to the project? </li></ul><ul><li>Do they have other interests that might conflict with the project? </li></ul><ul><li>How do they regard other stakeholders on the list? </li></ul>
  18. 18. Assess Stakeholder Power / Influence <ul><li>Legal or statutory authority </li></ul><ul><li>Control of strategic resources </li></ul><ul><li>Social, economic and political status </li></ul><ul><li>Possession of specialist knowledge </li></ul><ul><li>Negotiating position & ability to influence other stakeholders </li></ul><ul><li>Formal / informal links to other stakeholders (including role as “gatekeeper”) </li></ul><ul><li>Degree of dependence on other stakeholders </li></ul><ul><li>Leadership / Authority </li></ul>
  19. 19. Level of Involvement Controlling <ul><li>Controlling and directing the project? </li></ul>Partners <ul><li>Partners in managing the project? </li></ul>Consulted <ul><li>Actively consulted on project matters? </li></ul>Informed <ul><li>Provided information or informed about the project only? </li></ul>Will they be:
  20. 20. Stage of involvement <ul><li>Project monitoring and evaluation? </li></ul><ul><li>Project implementation? If so how? </li></ul><ul><li>The project planning? </li></ul><ul><li>The needs assessment for the project? </li></ul>Will they be involved in :
  21. 21. Importance <ul><li>A : Keep satisfied </li></ul><ul><li>B : Key player </li></ul><ul><li>Beware a key player with strong opposition </li></ul><ul><li>C : Keep informed </li></ul><ul><li>D : Keep engaged </li></ul><ul><li>Be mindful of marginalised groups whose ‘low influence’ may come from poor opportunity </li></ul>Influence Low High A B C D
  22. 22. Key Analysis <ul><li>Attitude </li></ul><ul><ul><li>Supportive </li></ul></ul><ul><ul><li>Indifferent </li></ul></ul><ul><ul><li>Opposed </li></ul></ul><ul><li>Interested or not interested? </li></ul><ul><li>Approachability? </li></ul><ul><li>Flexibility? </li></ul><ul><li>Ability to ‘block” if remaining opposed? </li></ul><ul><li>Influence </li></ul><ul><ul><li>Decision-maker </li></ul></ul><ul><ul><li>Policy – maker </li></ul></ul><ul><ul><li>Access ‘gate-keeper’ </li></ul></ul><ul><li>Supportive or opposed? </li></ul><ul><li>Accessibility? </li></ul><ul><li>Open-mindedness </li></ul><ul><li>Willingness to use influence to change outcome (+ or - ) </li></ul>
  23. 23. Stakeholder Analysis - Tools
  24. 24. Stakeholder Matrix S.3 S.2 S.1 Impact Interest Stakeholder
  25. 25. Participation Matrix Monitoring & Evaluation Implement Planning Needs Assessment Control Partner Consult Inform Participation Type Stage
  26. 26. Potential Impact of Stakeholder How? S.3 S.2 S.1 Positive (+) Negative (-) Unknown (?) Stakeholder Potential Impact of Stakeholder
  27. 27. Example - Stakeholders Analysis Table Leadership (Yes / No) Power (Low 1, Medium 2, High 3) Interest (Advantage - A / Dis-advantage - D) Supports (S) / Opposes (O) / Neutral (N) Knowledge (Low 1, Medium 2, High 3) Internal / External Position Id # H G F E D C B A
  28. 28. Example - Stakeholders Analysis (Notes) <ul><li>A - The distinct number given to each stakeholder </li></ul><ul><li>B - The position / designation of the stakeholder </li></ul><ul><li>C - Internal (I) or External (E) to the organisation </li></ul><ul><li>D - The level of knowledge the stakeholder has regarding the initiative under analysis. (Low 1, Medium 2, High 3) </li></ul><ul><li>E - Supports / Opposes / Neutral. This information could be obtained directly from the stakeholder or through information gathered indirectly from other stakeholders </li></ul><ul><li>F – The interest the stakeholder has in this initiative (advantages or disadvantages) </li></ul><ul><li>G - The amount of resources a stakeholder has and his or her capacity to mobilise them. (Low 1, Medium 2, High 3) </li></ul><ul><li>H – T he willingness to initiate, or lead an initiative, Has this characteristic (&quot;yes&quot;) or lacks it (&quot;no&quot;) </li></ul>
  29. 29. <ul><li>“This one makes a net, this one stands and wishes. Would you like to make a bet which one gets the fishes?” </li></ul><ul><ul><li>- Chinese Rhyme </li></ul></ul>
  30. 30. <ul><li>Good Luck </li></ul><ul><li> </li></ul>