The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
4. What are Social Media?
The terms social media, social networks
(SNSs) and web 2.0 are often interchanged
(Parameswaran, 2007; Iriberri & Leroy, 2009).
Definitions share characteristics: openness,
participation, connectedness and community
(Mayfield, 2008).
Social media in the context of RESEARCH
also has these attributes:
connecting;
collaborating;
creating and sharing;
finding, using, organising and reusing.
6. Social Media & The Netherlands
Source:Newcom Research & Consultancy
7. Benefits of Social Media for
Research Communication
• promote your research and
increase its visibility
• communicate directly and
quickly with others who
have an interest in your
research
• develop new relationships
and build networks
• reach new audiences, both
within and outside
academia
• seek and give advice and
feedback
• generate ideas
• share information and links,
e.g. journal articles and
news items
• keep up-to-date with the
latest news and
developments, and forward
it to others instantly
• follow and contribute to
discussions on events, e.g.
conferences that you can’t
get to in person
• express who you are as a
person.
Source: Economic and Social Research Council
8. Building a social media presence
Building an online presence relevant and
interesting for fellow researchers and other
audiences
Use your online presence to promote yourself
and your research
Invest some time in building this presence,
particularly at the outset when you are trying
to build initial interest in your work
Sustain your social media activity
Source: Economic and Social Research Council
9. Building Blocks of the
Networked Scholar
Source: Academics’ online presence
10. Which social media resources
should you use?
Social media that work for you and that you
have time to devote to them
Most common & effective: blogs & Twitter
Other that are appropriate to your research,
e.g. YouTube channel for videos, or Flickr or
Pinterest for sharing image collections.
Networking, career development e.g. LinkedIn
Think of your goals and identify the social
media building blocks…
Source: Economic and Social Research Council
11. What social media tools do
academics use in their research?
CIBER, University College London report 2010
13. Suggestions for use of Social
Media in Research Life Cycle
Brainstorming
Find partners &
Collaboration
Reaching out
Crowd sourcing
Data collection
Preparing writing up
Disseminate published
Articles.
Find research papers
14. Assess your articles online
Google Scholar
Academia.edu
ResearchGate.net
potential uses:
Disseminate on the web your published
articles
Find research papers
Search for collaboration
Share ideas
15. Online Referencing & Knowledge
Sharing on Literature
Mendeley
Zotero
Refworks
EndNote
potential uses:
Disseminate on the web your published
articles
Find research papers
Search for collaboration
16. Using Twitter for research
projects
Tweet about each new publication, website
update or new blog that the project completes
Use hashtags (#) to make your materials
more visible
Twitter provides many opportunities for
‘crowd sourcing’ research activities
Reaching out to external audiences
Showing the growth in your followers and the
number of people who read your research
blog can also be helpful for funding
applications. Source: Using Twitter in university research, teaching
and impact activities. Mollett et. al, 2011
17. Example: Social Media useful for
research discussions PhD
students
Twitter #phdchat
Promovendi Netwerk
facebook group
YouTube
18. Me Using Social Media as a PhD student
Curating [FB, Scoop.it; Pinterest]
Networking (trust building)
[Twitter; facebook; Linkedin]
Knowledge exchange [Facebook;
scoop.it;
Research data collection [Twitter;
facebook; YouTube, etc.]
22. Useful Resources
Goodier and Czerniewicz (2012) Academics’ Online
Presence: A four step guide to taking control of your
visibility, Open UCT Initiative, University of Capetown
http://openuct.uct.ac.za/sites/default/files/Online%20Visibility
%20Guidelines.pdf
LSE blog on impact of social sciences (resources for social
media)
http://blogs.lse.ac.uk/impactofsocialsciences/resources/
Mollet et. Al (2011) Using Twitter in university research,
teaching and impact activities
http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P
ublished-Twitter_Guide_Sept_2011.pdf
Cann et. Al (2011) Social media: A guide for researchers
http://www.rin.ac.uk/our-work/communicating-and-
disseminating-research/social-media-guide-researchers