Google adwprds
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Google adwprds

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Google adwprds Google adwprds Presentation Transcript

  • • Do you ignore the ads?
  • • Do you ignore the ads?• Ever clicked an ad?
  • • Do you ignore the ads?• Ever clicked an ad?• Was the ad related to your mindset at the time you clicked?
  • Reason why Google is worth billions
  • Reason why Google is worth billionshttp://adwords.google.com
  • • Reason why Google is worth billions• http://adwords.google.com• Targeted Web advertising for your business
  • A Google Email address (free)A credit cardA website where clicks are directed  A site that allows online ordering  Or has an easy way to reach you
  • • You generally pay per click• Popular search words cost more• You set a daily budget (no way to perfectly enforce)
  • • Landing page is scanned• Relevance of search words is scored for search placement• Relevance to WebPages with ads is used to determine content placement
  • CampaignsAd groupsText adsSearch wordsNegative search wordsAd impressions
  • • Heading, 25 chars• Display Line 1 – 35 chars• Display Line 2 – 35 chars• Display URL – 35 chars (USE IT!)• Actual URL – not displayed, as long as needed
  • Don’t be afraid to try itClick around, try various features/toolsCreate landing page on website for each ad groupCreate multiple ad versions  Monitor which gets more clicks
  • Think like your customerThink like GoogleThink of others that are NOT customersDo some searches yourself  Check out competition  Examine content of websites that come up New search words
  • Start cheap and analyze your resultsFollow Google’s tipsKeep dairy of changes, note resultsMake ads with call to actionChose words carefullyEmail yourself, study ads that appear
  • THANK UJoin usAdd: WZ-30-a,Bhagwan Das NagarEast Punjabi Bagh, Delhi-110026Tel.: 011 28316148, 3203571, 30538061Mobile; +91-8010 298 388, 8010 198 388E-mail: info@seocertification.org.in