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  • 1. It’s no secret that social media and SEO are becomingincreasingly linked, but with so many differentnetworks, it can be difficult to assess what to focus on inyour online marketing efforts.
  • 2. Google was relatively late to the social media partyin June 2011 it launched its own social medianetwork – Google+.
  • 3. You have probably established presences for your businesson Facebook , LinkedIn and Twitter. If you aren’t usingGoogle+ yet, you should join it.
  • 4. In 2009 Google came to an agreement with Twitterto include real-time content from the social mediaprovider in its search results.
  • 5. This was a huge investment, and with the agreement inplace, content and updates published by Twitter usersbegan appearing alongside Google search results.
  • 6. This deal ran until June 2011, when the service came to anabrupt end and Twitter results were no longer featuredalongside the search results.
  • 7. At the start of 2012, these were replaced with content fromGoogle’s new social media service, Google+. Today, recentcontent published by users profile information and Google+updates appear alongside search results in Google.
  • 8. This is just the tip of the iceberg when it comes to the importance ofGoogle+ to SEO and social search. Google made significant investmentfor the rights to pull-in the content for Twitter just to abandon it afteronly a couple of years. By integrating content from its own socialmedia network into search results, Google has made a clear statementof intent that Google+ is here to stay.
  • 9. Google defines the +1 as a feature to help people discover and sharerelevant content from the people they already know and trust.Users can +1 different types of content, including Google searchresults, websites, and advertisements. Once users +1 a piece ofcontent, it can be seen on the +1 tab in their Google+ profile, in Googlesearch results, and on websites with a +1 button.
  • 10. Over the coming years, Google+ content will becomeincreasingly important to social media campaigns and withGoogle holding an 85% share of all global search traffic we’re sure it will also become an integral part of anysuccessful SEO campaign.
  • 11. Join usAdd: WZ-30-a,Bhagwan Das NagarEast Punjabi Bagh, Delhi-110026Tel.: 011 28316148, 3203571, 30538061Mobile; +91-8010 298 388, 8010 198 388E-mail: info@seocertification.org.in