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Blog feed-search-seo

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  • 1. Blog & Feed Search SEOwww.seocertification.org.in
  • 2. Optimizing for Blog & Feed Engines Yahoo News & Blog Search – Sorted by relevance. Only top 4 get onto News SERPs Google Blog Search – Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box” Technorati – Sorted by date. Tagged posts featured in sidebar. Feedster – Sorted by date. PubSub – No immediate SERPs. Delivered only in RSS. www.seocertification.org.in
  • 3. Optimizing Your Feeds Full text, not summaries 20 or MORE items (not just 10) Multiple feeds (by category, latest comments, comments by post) Keyword-rich item <title> Your brand name in the item <title> Your most important keyword in the site <title> container Compelling site <description> Don’t put tracking codes into the URLs (e.g. &source=rss) An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines www.seocertification.org.in
  • 4. SlashdotheadlinessyndicatedonNanodot.org
  • 5. www.seocertification.org.in
  • 6. Optimizing Your Blog Rejig your internal hierarchical linking structure – Tag clouds & tag pages (e.g. UltimateTagWarrior plugin) – Related Posts (e.g. Contextual Related Posts plugin) – Top 10 posts – Next & Previous posts Build inbound links – Add Technorati tags to your posts (must claim your blog first) – Get onto bloggers’ blogrolls – Trackbacks & comments won’t help with link gain www.seocertification.org.in
  • 7. Tags pointto Technoratitag pagesTags point tointernal tagpages
  • 8. This tag pagecontainspost content
  • 9. This tag pagecontains nopost contentNo tag cloudon sub pages
  • 10. Optimizing Your Blog Title tags – Blog name at the end of the title, not at the beginning – Tag name should go in title on a tag page – Customize with additional keywords for display only on your home page – Override title tags w/ custom one (“SEO Title Tag” plugin) URLs – Rewrite to contain keywords, hyphens not underscores – 301 redirect from yourblog.com to www.yourblog.com – Maintain legacy URLs even after switching blog platforms www.seocertification.org.in
  • 11. #8 for “webmarketingblog” aftercreating acustom titlefor the homepage
  • 12. Great namefor the blog!
  • 13. “SEO Title Tag” plugin for WordPress Free & open source Allows you to override the title tag with a custom one (defined through a custom field in a post or a page) Allows you to define a custom home page title Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname Puts the tag in the title of (UltimateTagWarrior) tag pages Uses category’s description as the title on category pages Has an Options page in the admin to change settings Download at www.netconcepts.com/seo-title-tag-plugin.htm www.seocertification.org.in
  • 14. Optimizing Your Blog Anchor text – Make the post’s title a link to the permalink page – Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links – Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text! Heading tags – category name on category page – Yes for post titles, no for dates! www.seocertification.org.in
  • 15. Neat-o tool
  • 16. Post title is anchor text
  • 17. Optimizing Your Blog “Sticky” posts – Always appear at the top of the page – A way to add keyword-rich intro copy to a category page or tag page – e.g. Adhesive plugin Author profile pages & author links (for group blogs) www.seocertification.org.in
  • 18. Sticky post
  • 19. Author profile
  • 20. Optimizing Your Blog Emphasis tags within posts (bold, strong, etc.) Rel=Nofollow – All links in trackbacks, comments, and in posts where you don’t vouch for the site – Where the link would be reciprocal Pings – Lets the feed search engines know you’ve updated – pingomatic.com, pingoat.com, pings.ws, feedshot.com www.seocertification.org.in
  • 21. Blog SEO It’s child’s play! My daughter, SEO-in-training www.seocertification.org.in
  • 22. #10 for “neopetcheats” within2 weeks, andwith only 1 link!
  • 23. More Gritty Details about RSS 1-click subscribe buttons “Add to My Yahoo” link in SERPs Tracking Customization Link gain www.seocertification.org.in
  • 24. Make It Easy to Subscribe 1-click add to your favorite aggregator – “Add to ____” buttons – Link tags for autodiscovery • e.g. <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="http://feeds.stephanspencer.com/scatterings" /> – Make your listings in the Yahoo! SERPs display the “Add to My Yahoo!” link www.seocertification.org.in
  • 25. “Add to My Yahoo!” link in SERPs Add your feed to your My Yahoo! Page Ping Yahoo! with your updates – e.g. http://api.my.yahoo.com/rss/ping? u=http://www.whatever.com/rss) – Or just use Pingomatic More info at – http://my.yahoo.com/s/publishers .html www.seocertification.org.in
  • 26. Track Subscriber Behavior Subscribers from User-Agent field in log files – e.g. User-Agent: Bloglines 2.0 (182 Subscribers) Reads through “web bugs” – e.g. <img src="http:www.company.com/cp/.5424Cafaa903cf09ecafb231 662ca053c4c56” border=0 size=1 width=1> Clickthroughs through clicktracked URLs – e.g. http://www.company.com/rss.php? 88288Cafaa903cf09ecafb231662ca053c4c56 www.seocertification.org.in
  • 27. Personalized/Customized Feeds Best practice for users – Subscription form with interests tickboxes – Allow the user to stay anonymous if they so choose – Give them the option of subscribing via RSS, or email, or both Personalized feeds not ideal from an SEO standpoint – Because you’re not reinforcing the same items across multiple sites. – Offer standardized feeds for your affiliates, other webmasters. Make keyword-rich as a value-add. www.seocertification.org.in
  • 28. Subscribe toa feedpersonalizedto you www.seocertification.org.in
  • 29. Capture the Link Gain Encourage links through RSS directories/engines submission (www.masternewmedia.org/rss/top55/), trackbacks, pings (Technorati, Pingomatic,…), Clicktrack your links and pass the link gain – 301 (“permanent”) redirect, not 302, or link gain may not flow – Most ads and affiliate links suffer this fate – Warning: Feedburner use 302, not 301 Pay attention to each item title; it’ll become link text Keep your RSS feed URL at your own domain www.seocertification.org.in
  • 30. Taking It Further Great ebook: Unleash the Marketing & Publishing Power of RSS (Marketingstudies.net) MarketingProfs.com’ Thought Leaders Summit on blogs for marketing – email me for a free copy of the executive summary, podcast, and transcript: sspencer@netconcepts.com Download the Powerpoint from – http://www.netconcepts.com/learn/blog-feed-search-seo.ppt www.seocertification.org.in
  • 31. Thank You! www.seocertification.org.in

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