Slides For Silicon India Startup City 2009 - Presentation Transcript
Cogzidel Technologies
Introduction:
Cogzidel is into Web-solutions which broadly cover:
Web programming / development
Web designing
Templates Designing
Search Engine Marketing / Internet Marketing
Web master services and solutions
Technologies we adopt:
PHP
CGI
Ruby on Rails
Market Opportunity:
Internet has 1,596 million users. All these users are our target clients.
There are customers who need a custom design for application like facebook, which can be completed in a day and would cost from $50 to $100.
There are customers who require projects which run for many months and would range from $50,000 to $5 million.
We target both mass market and elite market. We aim to target projects ranging from $50 to $ 5 million. We work on the lines of “Economies of Scale” where low margin and high volume is the objective.
Team:
Anand Nataraj (been a successful entrepreneur for about 9 years)
Bala Murugan (Highly qualified & has immense experience in finance, accounts, HR and statutory functions)
Major (6 years of experience in Web & Graphics design)
Bala Subramaniyam (6 years of experience in Web Development)
Bala Krishnan (5 years of experience into internet marketing)
Boopathi (10 years of experience in HR and Administration)
Sathick & Senthil (5 years of experience as Team Leads)
1 www.cogzidel.com
Cogzidel Technologies
Solution Value Proposition :
Cogzidel Templates are aimed at serving the requirements of website templates, flash templates and of other products.
These are ready-made web designs and can be used as a basis for fast and high-quality website.
Our website templates, flash templates and all other products are completely customizable and ready for immediate download.
We at Cogzideltemplates.com do our best to provide you web templates of premium quality.
Uniqueness of Business :
Cogzidel is proud to announce that we are one of the few in the market for template designing which cater to the needs of social networking sites.
We expect to capture the market through this business which is unique in nature and has niche business in the web world.
Competitive Positioning :
Currently Cogzidel competes with two types of competitors
Organized companies which range from Small to Medium
Freelancers
In case one, the generic problem is the flexibility in pricing and delivery. At Cogzidel, we have a delivery model which makes us efficient in
reducing the cost with which our competitors cannot match.
In case two, people can compete with our pricing but customers run the risk of working with individuals whose commitment is not guarantee
and cant scale beyond a certain capacity.
2 www.cogzidel.com
Cogzidel Technologies
Growth Plans :
On an average, an established mid-sized software concern converts only 24% of the total enquiries received considering the factors like manpower shortage, inadequate infrastructure facilities etc.
If SMEs are able to cover up the draw backs, it would be nothing but dreams coming true.
Considering the similar kind of situation for Cogzidel, we feel that the Growth rate is enormously high for our business.
Go-to-market Plan:
We market our products using Direct and indirect marketing methods
Twitter
Facebook
Through websites like:
scriptlance.com
elance.com
guru.com.
getafreelancer.com
limexchange.com
rentacoder.com
Advertising
Affiliate Marketing
Forums Participation
Search Engine Optimization
Free products
Classifieds Listing
3 www.cogzidel.com
Cogzidel Technologies
Current Status:
Located in Tier II City, 2500 Sq Ft. Office Space in a Commercial Building
High Speed Unlimited Internet Connectivity, Uninterrupted power supply
Completed more than 250 projects and about 15 projects are in progress
Unique customers base of more than 200
Number of employees : 50
Type of labor : Skilled
Quality of existing staff – highly excellent.
Pay structure – matching with industry standards for mid-size companies
High quality Training methods
Neatly defined duties and responsibilities of staff
Well defined job descriptions for operational level employees
Investment Opportunity:
We expect the business to grow to the next level.
We would like to expand our business so that the higher goals can be achieved.
Expansion includes setting up an office in Tier 1 city with complete infrastructure facilities.
We are confident that we will deliver substantial values to the investor in couple of years from now.
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