Internal: Web Designer, Sales Consultant, and Web Developer
External: Blogs, Press Release, Video, Book marking, Articles, Social Media.
S: No ON Page Task Department Implement
1 Keyword Analysis SEO Developer
2 Page Title SEO Developer
3 Meta Description SEO/ Developer
4 URL SEO Developer
5 Heading Tags SEO Developer
6 Page Content SEO/ Developer
7 Internal Links SEO/Developer Developer
8 Images Designer/SEO/Developer Developer
9 Canonical Tag Developer Developer
10 Bread Crumbs Developer Developer
11 XML. Site Map File Developer Developer
12 Google Analytic/Google
13 Schema.org SEO/Developer Developer
Knowledge: SEOMOZ.COM, SEO Guide
Tools: 1. Google keywords planner 2. Word Tracker Tool
Step 1: Keyword Analysis
Read the page’s content and identify two (2) keywords that are most relevant to the overall page
content. Choose one (1) primary keyword relevant to the page’s content and one variation of that
keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one
primary keyword for a page, you’ll need to create new website pages to separate the different content.
If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to
understand the page either.
Tools for Keywords Analysis: (1) Google Keyword Planner Tool (2) Word Tracker Tool (3) Competitor
Search with your product keywords and the tool will give more combination of
Download all keywords from both tools.
Search in Google with your product keyword and find the top 5 website, collect
keywords from those websites keyword.
Combine all keywords together; pick the repeated keywords from the list.
Use Google Keywords Trends tool to find out the trends of the keyword by geographic
Download the high trends keywords.
Use Google Keyword planner to find the Keywords search volume, Pick the high search
Step 2: Page Title
The page title appears as the blue, bolded, underlined text on a Google search results page, and also
on the top left the browser bar. The page title should follow these guidelines:
Be under 70 characters with no more than two long-tail keywords per page title
The primary keyword should appear first
Each keyword phrase should be separated by pipes (|)
Each page title on your website should be unique
Except for your homepage and contact us page, each page title should NOT include your
Step 3: Meta Description
The Meta description appears on a Google search results page under the Page Title. The meta
description helps people decide whether to click on your result, or a result above or below you.
Think of it as a call to action. The Meta description should follow these guidelines:
Be under 150 characters (but not under 100 characters; take advantage of the space you have)
Incorporate the primary keyword and at least one secondary keyword
Provide a valuable, compelling reason for why someone should visit the page
Include keywords in a conversational format; don’t just cram in keywords for the sake of listing
Step 4: URL
The website page’s URL should include the primary keyword. Each word in the URL should be separated
using dashes (-). e.g. www.examplesite.com/inbound-marketing-software
Step 5: Heading Tags
The page should have one H1 heading tag that incorporates the primary keyword, and should align
with the page title and the URL or the page. This H1 tag should appear at the top of the page and
should be the first thing people see when they arrive on a page.
Step 6: Page Content
Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword
density or placement, you should mention them naturally. Try to bold or underline the keyword at
least once. This has an effect on how relevant the keyword is to the page. Also mention the
secondary keywords when you can.
Step 7: Internal Links
If you mention the primary keyword of this page on other pages within your site, then link to this page
using the primary keyword as the anchor text. For example, you should link to a page about inbound
marketing software using the anchor text “inbound marketing software.” To make sure this is
completed, take a moment to create one (1) or two (2) links on related pages that link back to the page
Step 8: Images
Any images used on the page should be optimized so that search engines can “read” the image.
Optimize the most prominent image on the page using the primary keyword, and then use the primary
and secondary keywords for any other images. Images can be optimized in two ways:
File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg
ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing
If you are unable to change image file name or if it’s too time consuming, then only change
the most prominent images’ alt text using the primary keyword.
Step 9: Canonical Tag
The major search engines introduced the rel="canonical" element. This is another utility to help
fight duplicate content.
Step 10: Breadcrumbs
They allow your users to easily navigate your site.
They allow search engines to determine the structure of your site more easily.
Step 13: Schema Markup Help Website Rank
Schema.org makes it much easier to find important information on websites and point it out to
search engines so they can more easily understand what pages on the website are about.
1. There are many blogs available in the web, But blogspot.com is a best blogging site.
S:No Off Page Task Department Source Implement
1 Blogs Submission SEO/ Sales Consultant Google SEO
2 Articles Submission SEO/ Sales Consultant Google SEO
3 Press Release SEO/ Sales Consultant Google SEO
4 Social Media SEO Google SEO
5 Social Book Marking SEO Google SEO
6 Directories Submission SEO Google SEO
7 RSS Feed Submission SEO Google SEO
8 Video Submission SEO Google SEO
9 Email SEO/ Designer SEO
Once you logged in your
blog you see the list of
blogs with heading, click
the create new button
1. There are many Articles sites available in the web, here is one articles site. For each articles you have
to register and create your own profile. I already sign in to this site.
Once you logged in
click on the publish
1. There are many Bookmarking sites available in the web, here is one bookmarking site. For each
bookmarking you have register and create your own profile.
Click into my
Click the ADD
Button to post
Paste the page
1. There are many Directories sites available in the web; here is example of one site.
Choose the categories
based on your product
Choose the Sub categories
based on your product
Click the submit your site
Enter your Product target
Enter your product page URL
Enter your product page
Choose free services option
Click the agree button, enter
the following code, click the
RSS Feed Steps:
1. There are many RSS Feed sites available in the web; here is example of one site. For each Site you
have to register and create your own profile.
Developer will create the RSS FEED
page it has a separate URL
ed.php) in one include all the product
keyword & Description.
Find Rss Feed Submission sites,
create a account & login
Once logged in you will come to this
page, paste your Feed URL, and click
Once you submit, select the option
based on your product.
Video upload steps:
Sign in and Click the
Upload your Video
Enter the Title for a video,
Description, select the
thumbnail for the video, &
click the Publish