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Tata Motors Ppt Tata Motors Ppt Presentation Transcript

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  • PICTURE START
  •  
    • History
    • Company’s Profile
    • Research and Development
    • Product Range
    • Key Strategies
    • Future Prospects
    • Founded : 1945
    • Founder : JRD Tata
    • Headquarters : Mumbai, India
    • Key people : Ratan Tata, Chairman
    • Parent : Tata Group
    • Subsidiaries : Jaguar & Land Rover
    • Products : Automobiles and Engines
    • Revenue : Rs. 70,938.85 Crores ( 2008-09 )
    • Net Profit : Rs. 1001.26 Crores ( 2008-09 )
    • 130 models of light , medium and heavy commercial vehicles
    • 1 st Company from India’s Engineering sector to be listed in
    • NYSE (Sept 04)
    • Developed India’s 1 st indigenous Passenger
    • Car - Tata Indica in 1998
    • Rolled out its Millionth vehicle - 1991
    • Two-Million Mark - 1998
    • The company began manufacturing commercial
    • vehicles in 1954 with a 15-year collaboration
    • agreement with Daimler Benz of Germany.
    • Over 1400 engineers & scientists – 6 R&D units
    • -- India, South Korea, Spain and UK
    • Key Factor - World-class automotive R&D
    • Engineering Research Centre (ERC):
    • - Research Centre at Jamshedpur
    • - The Engineering Research Centre in Pune was setup
    • in 1966 and is among the finest in the country
    • Awards : 1. 'The DSIR National Award for R&D Effort
    • in Industry - 1999‘
    • 2. 'National Award for Successful
    • Commercialisation of Indigenous Technology
    • by an Industrial Concern - 2000.'
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    • International strategy based on the competitive advantage :
    • New product (Eg: Tata Nano, the cheapest car in the World).
    • Acquisitions (Eg: Land Rover and Jaguar brands from Ford Motors)
    • Partnership with established companies (Eg: Alliance with Fiat since 2006)
    • to enhance the product portfolio and knowledge exchange
    • Facilities for learning from other companies.
    • Developing programmes for intensive management development.
    • Consolidate position in India by exploiting opportunities :
    • New mobility of young Indians.
    • Government’s substantial road-building program
    • GDP growth
    • Strengths
    • Well-known brand with good reputation
    • Planned and smart international strategy
    • Smart approach in responding to the market demand.
    • Alliances with key players
    • Fast product development ability
    • Weaknesses
    • Low level of infrastructures
    • Lack of experience in certain new sectors.
    • Opportunities
    • New long-awaited product (Nano)
    • Government support
    • Emerging markets high demand for passengers cars at low costs.
    • Threats
    • Downturn of the world economy
    • High level of competition
    • Sustainability and environmentalism
    • Oil rising prices
    • Compressed air car
    • Tata Nano
    • Low cost low carbon vehicle
    • Electric vehicles
    • Land Rover and Jaguar
    • Amitesh
    • Divya
    • Hansita
  •