Visual Merchandising

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    Visual Merchandising - Presentation Transcript

    1. Visual Merchandising A Glimpse!
    2. What it is?
      • VISUAL MERCHANDISING SIGHT REFERS TO WHAT A PERSON CAN SEE FROM A PARTICULAR POINT AT THE ENTRANCE TO A STORE FOR INSTANCE
    3. Objectives
      • Apply the basic elements and principle of design and display.
      • Demonstrate how lighting can enhance produces presentation or stimulate visual awareness.
      • Responsibilities of Visual Merchandiser are responsible for the total merchandise or service presentation, the overall business image, and even the building and placement of the design element.
    4. Elements of Visual Merchandising
      • Store front – the total exterior of a business. It includes the following – Signs, Marquees, Entrances, Window displays.
      • Store Interior – the approach for the store interior. It includes the following – Floor & wall covers, Lighting, Colors, Store fixtures.
      • Store Layout – it refers tot the lay store floor space used to facilitate and promote sales and to best serve the customer.
      • Typical layout – it refers to the space consist of different kinds of the space are been – selling space, merchandising space, personal space, customer space.
      • Interior Display – use fixtures and props to show cover merchandise. This display generates on one out of every four. There are five types of interior displays – closed display, open display, architectural display, store location, point-of-purchase display.
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    + Anandakumar AlagesanAnandakumar Alagesan, 2 years ago

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