• Save
Visual Merchandising
Upcoming SlideShare
Loading in...5
×
 

Visual Merchandising

on

  • 24,106 views

A Marketing Trend. Just browse http://www.anandakumar.co.nr for more stuff!

A Marketing Trend. Just browse http://www.anandakumar.co.nr for more stuff!

Statistics

Views

Total Views
24,106
Views on SlideShare
23,882
Embed Views
224

Actions

Likes
17
Downloads
0
Comments
2

9 Embeds 224

http://www.slideshare.net 115
http://conexxxiones.blogspot.com 48
http://conexxxiones.blogspot.mx 16
http://www.usbbog.edu.co 15
http://17489dapto.wikispaces.com 10
http://www.brijj.com 8
http://conexxxiones.blogspot.com.es 7
http://www.geocities.com 3
http://translate.googleusercontent.com 2
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • good but it is not flexible to save or download
    Are you sure you want to
    Your message goes here
    Processing…
  • VM
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Visual Merchandising Visual Merchandising Presentation Transcript

  • Visual Merchandising A Glimpse!
  • What it is?
    • VISUAL MERCHANDISING SIGHT REFERS TO WHAT A PERSON CAN SEE FROM A PARTICULAR POINT AT THE ENTRANCE TO A STORE FOR INSTANCE
  • Objectives
    • Apply the basic elements and principle of design and display.
    • Demonstrate how lighting can enhance produces presentation or stimulate visual awareness.
    • Responsibilities of Visual Merchandiser are responsible for the total merchandise or service presentation, the overall business image, and even the building and placement of the design element.
  • Elements of Visual Merchandising
    • Store front – the total exterior of a business. It includes the following – Signs, Marquees, Entrances, Window displays.
    • Store Interior – the approach for the store interior. It includes the following – Floor & wall covers, Lighting, Colors, Store fixtures.
    • Store Layout – it refers tot the lay store floor space used to facilitate and promote sales and to best serve the customer.
    • Typical layout – it refers to the space consist of different kinds of the space are been – selling space, merchandising space, personal space, customer space.
    • Interior Display – use fixtures and props to show cover merchandise. This display generates on one out of every four. There are five types of interior displays – closed display, open display, architectural display, store location, point-of-purchase display.
  •  
  •  
  •  
  •  
  •  
  •