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Girem - A Social Media Marketing Case Study
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Girem - A Social Media Marketing Case Study

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GIREM [Global Initiative for Restructuring Environment and Management] is an annual conference that gets on a single platform city planners, master plan developers and architectural experts who …

GIREM [Global Initiative for Restructuring Environment and Management] is an annual conference that gets on a single platform city planners, master plan developers and architectural experts who discuss and bring onto the table viable solutions for sustainable growth of metros and other cities that require progressive development in a planned manner.

As a Social Media Agency, nailbites decided to create a well-structured strategy that could cover all major aspect of the conference and get people register for the event. Following is a case study which we have prepared to let you understand how we took social media to offline for an enhanced result instead of just bringing the offline data to Social Media platform.

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  • 1. an event case study by
  • 2. • • •
  • 3. • • •
  • 4. • • • • •
  • 5. • • • • •
  • 6. • • • • • •
  • 7. • • •
  • 8. Branding Social Media with Engaging Content & Design
  • 9. GIREM Blog – with branded header and original content Focus on relevant topics related to the event concept
  • 10. GIREM LinkedIn – discussions on industry topics
  • 11. GIREM Pinterest – with relevant boards having event images Sharing of Event Pictures – both past and present
  • 12. GIREM Slideshare – with presentations on different related topics Focus on Regularity and Quality of Content
  • 13. GIREM Slideshare – Tweets integrated with Facebook Active Tweeting Pre-event / Extensive LIVE Tweeting Usage of specific Hashtags!
  • 14. Integrating Social Media with Offline Activity Small tent shaped cards mentioning the HASHTAG to be used for the event were placed on each table at event site.
  • 15. Pre-Event Promo Video Click on the image to go to the video link
  • 16. Post-Event Coverage Click on the image to go to the video link
  • 17. Facebook Postings – Focus on educating & engaging
  • 18. Online Press Articles – Generated & Published
  • 19. • • • • •
  • 20. tarun@nailbites.in | www.nailbites.in +91-9911965296