Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.
2. Neuroscience, with its ability to help marketers decode the
way the human brain responds to marketing input, appears
poised to shift how marketers reach consumers. Though this
technology remains avant-garde in the marketing industry,
early-adopter businesses have found using neuroscience is
a big contributor to the bottom line. In fact, a recent study
found that brands that attributed revenue growth to the use of
neuroscience said that the technology contributed, on average,
a 16 percent increase in revenue. If you’re ready to begin
uncovering deeper, more salient data points using neuroscience
technology, read on for four areas where marketers can
implement this futuristic technology with relative ease.
11. Want to learn more about how your team
can utilize consumer neuroscience?
Our Marketing Knowledge Center can help with that:
Marketing Futures Research Report: Neuroscience
The Future of Consumer Neuroscience:
Bridging the Gap Between Education and Adoption
Marriott International: How to Leverage Neuroscience
to Drive Guest Engagement
Shorter, Better, Cheaper? Neuroscience Can Do That
Surfing the Brainwaves