prezentare de beauty blog BeautyBarometer

1. BeautyBarometer
- Blog presentation -

2. What is
Beautybarometer?
- Personal blog about beauty and
women;
- A hobby and a passion
transformed in words and
pictures;
- Who is the editor : Ana Maria
Tatucu, experienced marketing
person, with a holistic view over
consumption, beauty and health.
After 12 years of corporate career,
I am a freelancer, I focus more on
flexibility, adaptation and real
presence of a brand voice than on
ROI and figures. But the “figures”
are coming, I am now more used
with positive trends than
negative.
- I believe in sharing, education
and communication – this is the
basis of a strong brand, either is
personal, either is a corporate
brand.
- I have a community on which I
can count, my words are building
concepts and generating
emotions.
- I do more than I like, I do what I
love to do.
- MUA since June 2014.

3. Moments of joy (1)
• 2012 , March – my blog was created and I wrote the first
articles
• 2012, October – Marionnaud, the 1st beauty brand who
supported me
• 2012, October – the first beauty event attended as beauty
blogger, La Roche Posay, brand of l’Oreal Group
• 2012 , November – first interview with one of the most
known online Ronmnian public person – Chinezu’ , his first
interview about cosmetics on a blog
• 2013, January – my first article on print in Glamour
magazine;
• 2013, February – collaboration with Ivatherm ( contest for
readers) and I launched the concept patriotic beauty.
• 2013 , March – september – a lot of beauty events
attended, contest for readers;
• 2013, September – my first Focus Group done together
with Bourjois with my blog readers;
• 2013, October – I was one of the 10 finalists in the contest
Beauty Blogging School by l’Oreal Paris
• 2013, November – I started to be a PR for Softcup, a
product dedicated to feminine hygiene
• 2013, December – finalist for Body Shop Make-up
Challenge.
• 2013, December – my first 100% PR moment, the
launchment of Softcup in Romania
• 2014, January – strong collaboration with bloggers on a
project called “You can test”, I have a panel with over 300
subscribers with demographic data and beauty profile.
• 2014, March – anniversary of the 2nd year of the blog,
event “focus group” with 10 beauty bloggers with support
of many cosmetics suppliers ( Henkel, Elmiplant, Bioderma,
Farmec , Max Factor, l’Oreal Paris etc).
• 2014, April – second article in Glamour magazine
• 2014 , May – first workshop done with beauty bloggers,
promoting also Artistry as brand
• 2014, June – nominated for Best Beauty Blogger and
People Choice at Digital Divas
- Participation to the Oriflame The One Collective Workshop
- Make-up artist diploma at Academia Startline
- Second workshop done with beauty bloggers, Artistry
promoting

4. Moments of joy (2)
• 2014, July – August
Many contest for bloggers and my readers in
collaboration with Henkel, Bioderma, Nivea,
Biobeauty.ro
Collaboration started with Numeric Proof
Romania, profesional make-up brand
Participation at many beauty events
2014, September – 3rd workshop for beauty
bloggers , sponsored by Bioderma
Contest for my readers with Bourjois, Thursday
Plantation and Vichy
Official blogger at Webstock
September-October - November
Finalist for Cosmo Beauty Bloggers ( contest
done by the Cosmopolitan magazine)
1st Self Makeup Workshop done with Startline
Academy, using and promoting Artistry
products and Beautycycle from Amway
Beauty Bloggers meeting by BeautyBarometer,
event done for all participants for the 3
workshops done trough the year
Part of the Braun project ( my portrait was
exposed in Galateca art gallery for a Braun
project about skincare)
Makeup session project with Vichy in
pharmacies

5. Moments of joy (3)
• 2014, December
Many articles done in collaboration with other bloggers
and readers
• 2015, January – March
Speaker at the Constanta Bloggers Meeting
1st Beauty Swap event organized for the beauty bloggers
( 40 beauty bloggers participant)
Anniversary of the blog event sponsored by
Aromedelux.ro
Anniversary campaign for my readers, I supported the
creativity of my readers, not the “like & share” number (
sponsors were important beauty companies)
I organized and presented the first Beauty Blogger
Training together with two collaborators, an
international blogger and a SEO specialist

6. Why to collaborate
with me
- I am coherent and
consistent;
- I reply to all my emails in
less than 8 hours;
- My articles are easy to
read and I challenge my
readers all the time;
- You can count on me if a
certain message should
arrive in a certain way to
your consumers… the
condition is that I really
like your brand;
- I cannot write about things
I don’t like or I don’t trust;
- I like innovation,
imagination and
inspiration.
- …WHY NOT?

7. Thank you ! 
Ana-Maria Tatucu
beautybarometer@yahoo.ro
www.beautybarometer.com
Facebook: https://www.facebook.com/BeautyBarometer
Youtube: https://www.youtube.com/c/BeautyBarometer
Twitter: @AnaMariaTatucu
Pinterest: http://www.pinterest.com/anamariatatucu/
Instagram: http://instagram.com/anitatucu
0744.11.52.89/ 0744.759.916