1.galvea lelly join the facebook movement. power to the people!

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presentation from SNS 2011

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1.galvea lelly join the facebook movement. power to the people!

  1. 1. Facebook:It’s all aboutpeople
  2. 2. GALVEA KELLY BBLS, MBS, QFA, Diploma Online Marketing & Advertising
  3. 3. 38
  4. 4. 13
  5. 5. 4
  6. 6. 52% of OnlinePopulation
  7. 7. 26,219,500Facebook Fans
  8. 8. What do fans do on Facebook?
  9. 9. Beverage Industry
  10. 10. Diageo Approach
  11. 11. Diageo Results3.5 million fans 400 million friends of these fans 20% increase in sales
  12. 12. Financial Services
  13. 13. Results 30 million people reach 5,500 people watching 20,000 fans
  14. 14. 2 week Advertising Campaign
  15. 15. Results 33,000 samples delivered to target 528,000 fans base growth
  16. 16. Sample Conversation Calendar
  17. 17. 68% of CMO’s feel unprepared for Social Media
  18. 18. Facebook Best Practices 1. Have a plan and strategy 2. Use custom tab applications 3. Emphasise interaction 4. Social Media response rates 5. Measure analytics 6. Be flexible
  19. 19. Don’t forget: stay connected! ☺ Galvea.Kelly@mercury360.ro

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