Not provided - Dennis Hart - Analytics seo - SMX East Sep 2012

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Copies of the slide presentation delivered by Dennis Hart, President of US Operations for Analytics SEO on the subject on "(not provided)", giving an update of the results as seen a year since SSL …

Copies of the slide presentation delivered by Dennis Hart, President of US Operations for Analytics SEO on the subject on "(not provided)", giving an update of the results as seen a year since SSL searches were launched (analysis based on 10s of thousands of websites).

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Transcript

  • 1. Presentation: (Not Provided) Look out! Actual Data FollowsDennis Hart, PresidentDennis.hart@analyticsseo.comwww.analyticsseo.com @analyticsseo713-254-2072
  • 2. Questions – adult searchesLET’S STARTWITH SOMEQUESTIONS
  • 3. What % of search queries should we expect to be (Not Provided)?• Google claim; – 8% of Organic searches will be (Not Provided)• But this is not real data…the real data is once again ..….
  • 4. Not providedNOT PROVIDED
  • 5. Real dataSO WE WENT IN SEARCHOF ‘BETTER’ (alternative) DATA
  • 6. Not providedOver 23%
  • 7. …But wait! There’s more• Anecdotal – Over 60% on some high tech sites – More Chrome and Firefox, more NP• Based on our research – Started very slowly but continues to grow – May get worse as others follow – NOT 8%, actually over 23%...For now…
  • 8. Top Landing Pages
  • 9. Most Popular Landing Pages
  • 10. Depth and Breadth
  • 11. Suggestions• Try various techniques to extrapolate NP – Top Landing Pages from NP, Top keywords to those same pages.• Focus on “Breadth and Depth” – Breadth: Total number of keywords driving organic traffic – Depth: Total number of organic landing pages• Develop good quality content that searchers (and Search Engines) will find valuable.