Presentation: (Not Provided)                       Look out! Actual Data FollowsDennis Hart, PresidentDennis.hart@analytic...
Questions – adult searchesLET’S STARTWITH SOMEQUESTIONS
What % of search queries should we  expect to be (Not Provided)?• Google claim;  – 8% of Organic    searches will be    (N...
Not providedNOT PROVIDED
Real dataSO WE WENT IN SEARCHOF ‘BETTER’    (alternative)   DATA
Not providedOver 23%
…But wait! There’s more• Anecdotal  – Over 60% on some high tech sites  – More Chrome and Firefox, more NP• Based on our r...
Top Landing Pages
Most Popular Landing Pages
Depth and Breadth
Suggestions• Try various techniques to extrapolate NP  – Top Landing Pages from NP, Top keywords    to those same pages.• ...
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Not provided - Dennis Hart - Analytics seo - SMX East Sep 2012

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Copies of the slide presentation delivered by Dennis Hart, President of US Operations for Analytics SEO on the subject on "(not provided)", giving an update of the results as seen a year since SSL searches were launched (analysis based on 10s of thousands of websites).

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Not provided - Dennis Hart - Analytics seo - SMX East Sep 2012

  1. 1. Presentation: (Not Provided) Look out! Actual Data FollowsDennis Hart, PresidentDennis.hart@analyticsseo.comwww.analyticsseo.com @analyticsseo713-254-2072
  2. 2. Questions – adult searchesLET’S STARTWITH SOMEQUESTIONS
  3. 3. What % of search queries should we expect to be (Not Provided)?• Google claim; – 8% of Organic searches will be (Not Provided)• But this is not real data…the real data is once again ..….
  4. 4. Not providedNOT PROVIDED
  5. 5. Real dataSO WE WENT IN SEARCHOF ‘BETTER’ (alternative) DATA
  6. 6. Not providedOver 23%
  7. 7. …But wait! There’s more• Anecdotal – Over 60% on some high tech sites – More Chrome and Firefox, more NP• Based on our research – Started very slowly but continues to grow – May get worse as others follow – NOT 8%, actually over 23%...For now…
  8. 8. Top Landing Pages
  9. 9. Most Popular Landing Pages
  10. 10. Depth and Breadth
  11. 11. Suggestions• Try various techniques to extrapolate NP – Top Landing Pages from NP, Top keywords to those same pages.• Focus on “Breadth and Depth” – Breadth: Total number of keywords driving organic traffic – Depth: Total number of organic landing pages• Develop good quality content that searchers (and Search Engines) will find valuable.
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