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Top 10
Pay Per Click Mistakes
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK
Mistake #1: Not Split Testing Enough
Split test when you first start your campaigns and don’t
stop. Never assume that your results will be the same the
whole way through.
Ana Lucia Novak© www.socialana.com
Mistake #2: Too Many Keywords Per Group
You can target your ads much better and get
better results when you take advantage of using
multiple ad groups.
Ana Lucia Novak© www.socialana.com
Mistake #3: Only Mainstream Keywords
Dig deep to find keywords that are more specific and
targeted. They’ll probably be cheaper and get you better
results.
Ana Lucia Novak© www.socialana.com
Mistake #4: Ignoring Brand Names
Don’t miss out on valuable opportunities to bid on
frequently search for names.
Ana Lucia Novak© www.socialana.com
Mistake #5: Traffic to Home Page
Always send your pay per click traffic to the most relevant
and specific page. Your home page will rarely fit this
description.
Ana Lucia Novak© www.socialana.com
Mistake #6: Not Using Match Types
Understand broad, exact and phrase
match types.
And use them.
Ana Lucia Novak© www.socialana.com
Mistake #7: Only Using 1 PPC Source
Try other pay per click opportunities like 7Search,
Ask.com and more. Adwords is not the only viable
advertising venue.
Ana Lucia Novak© www.socialana.com
Mistake #8: No Geotargeting
Geotargeting allows you to target your ads better and
find out which areas earn you the most.
Ana Lucia Novak© www.socialana.com
Mistake #9: Poor Conversion Tracking
There are many
factors to consider in
conversion. Track
keywords, dates,
times, subsequent
purchases and more.
Ana Lucia Novak© www.socialana.com
Mistake #10: Weak Ad Copy
Learn how to write effective
ad copy and always test
yours to improve your
results.
Ana Lucia Novak© www.socialana.com
Learn to Make Your Ad $ Work for You
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
complete the assessment form:
http://SocialAna.com/hire-Ana-Lucia

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Top 10-pay-per-click-mistakes

  • 1. Top 10 Pay Per Click Mistakes Ana Lucia Novak© www.socialana.com PRESENTED BY ANA LUCIA NOVAK
  • 2. Mistake #1: Not Split Testing Enough Split test when you first start your campaigns and don’t stop. Never assume that your results will be the same the whole way through. Ana Lucia Novak© www.socialana.com
  • 3. Mistake #2: Too Many Keywords Per Group You can target your ads much better and get better results when you take advantage of using multiple ad groups. Ana Lucia Novak© www.socialana.com
  • 4. Mistake #3: Only Mainstream Keywords Dig deep to find keywords that are more specific and targeted. They’ll probably be cheaper and get you better results. Ana Lucia Novak© www.socialana.com
  • 5. Mistake #4: Ignoring Brand Names Don’t miss out on valuable opportunities to bid on frequently search for names. Ana Lucia Novak© www.socialana.com
  • 6. Mistake #5: Traffic to Home Page Always send your pay per click traffic to the most relevant and specific page. Your home page will rarely fit this description. Ana Lucia Novak© www.socialana.com
  • 7. Mistake #6: Not Using Match Types Understand broad, exact and phrase match types. And use them. Ana Lucia Novak© www.socialana.com
  • 8. Mistake #7: Only Using 1 PPC Source Try other pay per click opportunities like 7Search, Ask.com and more. Adwords is not the only viable advertising venue. Ana Lucia Novak© www.socialana.com
  • 9. Mistake #8: No Geotargeting Geotargeting allows you to target your ads better and find out which areas earn you the most. Ana Lucia Novak© www.socialana.com
  • 10. Mistake #9: Poor Conversion Tracking There are many factors to consider in conversion. Track keywords, dates, times, subsequent purchases and more. Ana Lucia Novak© www.socialana.com
  • 11. Mistake #10: Weak Ad Copy Learn how to write effective ad copy and always test yours to improve your results. Ana Lucia Novak© www.socialana.com
  • 12. Learn to Make Your Ad $ Work for You Ana Lucia Novak© www.socialana.com Tighten up your social media strategies, Improve Your Online Presence or Need Help Managing Your Social Media Programs? Schedule a time with me here: http://meetme.so/analuciaand complete the assessment form: http://SocialAna.com/hire-Ana-Lucia