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Top 10-content-marketing-mistakes

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  • 1. Top 10Content Marketing MistakesAna Lucia Novak© www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  • 2. Mistake #1: Forgetting to PromoteDon’t expect people to comeflocking to your content. Tellyour mailing list, social mediafollowers and more. You haveto promote your content.Ana Lucia Novak© www.socialana.com
  • 3. Mistake #2: No Reusing or RepurposingContent you’ve already published can serve many purposes.Reuse and repurpose great content.Ana Lucia Novak© www.socialana.com
  • 4. Mistake #3: Missing Call to ActionAlways now what you want theend result of your content to beand include a call-to-action.Ana Lucia Novak© www.socialana.com
  • 5. Mistake #4: Target Market ConfusionListen to your audience and knowwho they are, what their passionsand what their worries are.When you know that, yourcontent marketing becomes mucheasier.Ana Lucia Novak© www.socialana.com
  • 6. Mistake #5: Creating All Your OwnKeep focused on growingyour business and enlisthelp to create your content.Ana Lucia Novak© www.socialana.com
  • 7. Mistake #6: Lack of RelevanceMake sure your content isrelevant to your audience.Otherwise, you’ll simplycreate confusion and notget the results you werehoping.Ana Lucia Novak© www.socialana.com
  • 8. Mistake #7: Not Prioritizing ContentUnderstand which contentmarketing channelsproduce the best resultsand prioritize from there.Ana Lucia Novak© www.socialana.com
  • 9. Mistake #8: Not Sharing Other ContentSharing the content has a couple of benefits. First, it makesyou a resource for great content. Second, when you share,people are more likely to share back.Ana Lucia Novak© www.socialana.com
  • 10. Mistake #9: Not InteractingLet your readers knowyou’re a real person.Respond to questions.Answer comments. Be realand be approachable.Ana Lucia Novak© www.socialana.com
  • 11. Mistake #10: Quantity Over QualityIt’s true the more contentgives you more opportunityto be seen, but focusing onquality means your contentgo even further.Ana Lucia Novak© www.socialana.com
  • 12. Ready to Get Content Marketing Results?Ana Lucia Novak© www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here:http://meetme.so/analuciaandcomplete the assessment form:http://SocialAna.com/hire-Ana-Lucia