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  • 1. Top 10 Ways to Get Publicity forYour Online BusinessAna Lucia Novak© www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  • 2. #1: Offer a PerspectiveTry a website like HARO ( where youcan provide your expertise to reporters who needsources for their stories.Demonstrated expertise = credibility!Ana Lucia Novak©
  • 3. #2: Get InterviewedWhile you may not see yoursmiling face on CNN or ABCanytime soon, it doesn’t reallymatter.With the new media, beinginterviewed on podcasts, blogsand other websites can be justas effective.Ana Lucia Novak©
  • 4. #3: Press ReleasesRegularly distributenewsworthy press releases toonline newswires and tospecific media outlets in yourarea.Ana Lucia Novak©
  • 5. #4: Publish Your Own NewsIn addition to distributingpress releases, keep an up-to-date media section on yourown website.Publish your press releasesand other company updates.Ana Lucia Novak©
  • 6. #5: Showcase Your PublicityIn addition to posting yourcompany news, make sureyou also shows case anymedia coverage you’vereceived and any interviewsyou’ve done.It boosts your credibility andhelps media and others seethat you’re a newsworthysource.Ana Lucia Novak©
  • 7. Tip #6: Be Seen in Search EnginesReporters are constantlyscouring the net for a sourcefor their next story.Make sure your content canbe found for importantkeyword phrases for yourniche.Ana Lucia Novak©
  • 8. #7: Submit ArticlesMany online business ownerswrite and distribute articles.Make sure you add submittingto in-print trade publications toyour distribution list.Ana Lucia Novak©
  • 9. #8: Be Active in Your CommunityBeing involved andcontributing to your communitygoes a long way toestablishing your reputationand growing awareness foryour business.Give and you’ll get back.Ana Lucia Novak©
  • 10. #9: Get ReviewedHaving other people blog orwrite about your products andservices is priceless.Readily get your product intothe hands of influential writers,so they can create publicity foryou.Ana Lucia Novak©
  • 11. #10: Get to Know ReportersJust like with anything in life, peopleoften turn to the people they know forhelp.Stay in touch with reporters you’vehelped in the past and connect withnew ones on social media.These relationships will help you keepa steady stream of publicity comingyour way.Ana Lucia Novak©
  • 12. Ready for More Publicity?Ana Lucia Novak© www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here: the assessment form: