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What's All the Fuss About Pinterest & Why Should I Care? #SMM12
 

What's All the Fuss About Pinterest & Why Should I Care? #SMM12

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Presentation made at Social Media Marketing 2012 on October 25th. ...

Presentation made at Social Media Marketing 2012 on October 25th.

Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.

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  • nice
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  • Thanks Michael for a great talk - it has inspired me to create a pinterest style leaderboarded theme called Scorecard. :)
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  • Hi there, Thanks for the feedback and glad you enjoyed. I think to compare it to Twitter isn't comparing like for like. They serve completely different roles and purposes. Flickr had every opportunity to be filling the gap that Pinterest is doing, years before Pinterest even existed. But it seems to have lost its way massively over the last few years. It was there before everyone else, but that doesn't always work in a sites favour. Pinterest is on the other hand a beautiful image curation platform with social elements baked in. I think we've barely scratched the surface in my presentation as to the potential. This is without there being an API available, or indeed further more business focused features being added. In time these will surely come, just look how long the iPad app took to arrive! Hope that helps.
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  • Fun and interesting slidedeck - thx for sharing.
    However (!), I have to be honest and say that I'm still not convinced of the mass participation role for Pinterest. It still feels like a solution looking for a problem to me.
    It lacks the brevity and punch of well-managed Twitter.
    Integrating Flickr into your existing social media tools does a similar job ? Doesn't it? What am I still missing?
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  • Quick show of hands who is brand side?Agency side? Not familiar at all with Pinterest?
  • So today I want to dispel the myth that Pinterest is just for middle aged women in America who only pin cupcakes……But before I do that, have you SEEN some of them? They’re amazing!
  • My personal favourite. BRILLIANT.
  • This is really all about one thing. The interest graph. Whereas the social graph is all about how many friends you have, how you are connected to them and what you post, the interest graph isn’t about any of that. It’s about you as an individual. What are you really in to? Pinterest taps in to that like a big magnifying glass on your interests. If you search for me on Facebook, you won’t see a thing, my profile is private. Facebook is the social graph. It’s for my me and my friends. Whereas if you go on my Pinterest page you’ll really see the kinds of things I’m interested in because of what I pin.
  • In ancient history, we went out and foraged for our food. We went out to discover, to catch and to feed ourselves. Now, less time is spent on foraging for food but instead we’re foraging for other things. We’re foraging on the Internet, creating virtual versions of ourselves through what we find.
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • •1/7 What is it? •2/7 Why is everyone gorging on it•3/7 Who is eating the most of it?•4/7 Brands finding the right mix•5/7 Established sites now grabbing a slice•6/7 The icing •7/7 Let them eat cake
  • Why is everyone talking about it?
  • I’m not saying that this is the future of print but TIME have got around the fact that they can’t easily post articles by posting related content and taking the magazine to the next level online. Talking of taking things to the next level, here’s a couple I like in particular.
  • Using more than 100 shell accounts, a team of more than a dozen simultaneously pinned rows of long graphics in a five-category takeover. As users scrolled, the graphics appeared animated in the style of an old film strip.LaCivita said he and his team came up with the idea after realizing there was no limitation on the length of images users could post to Pinterest. “Once we found out we could post images that were thousands of pixels of long, we decided to set up a series of shell accounts so we could post six images in a row simultaneously.”YouTube Videohttp://www.youtube.com/watch?feature=player_embedded&v=e5FM-VcE7UA#!
  • First there were “save-able” banner ads — now there are pinnable onesGucci unveiled this week a banner ad with a small “Pin it” button on the bottom left-hand corner. The ad is part of Gucci’s Fall/Winter 2012 digital campaign, and will run on five sites: WSJ.com, Polyvore, Style.com, Lifestyle Mirror and New York Magazine‘s fashion blog The Cut.Clicking “Pin it” will bring up two images to share onPinterest: A full-size image of the ad, and a product shot of the shoes it features . On Pinterest, both pins link directly to it..
  • In Panama, Peugeot is running a Pinterest-based competition to encourage followers on the site. The company has pinned various puzzles depicting different car models, with pieces missing.People can search for and find pieces, pin them on their own boards and share it with Peugeot. The first five people to complete their boards win prizes.
  • smoyz, a creative advertising agency in Israel have put together a video about what they did for Kotex. It’s the first I’ve seen who have produced a case study video about a campaign on the platform. They ran an a campaign for Kotex dubbed ‘Women’s Inspiration Day’. This involved targeting 50 influential Pinterest users, taking the time to understand what they pinned and therefore what interested them. Then for each of the influencers they created a customised gift box based on their pins. Nothing groundbreaking here but there’s cleverness in its simplicity, harnessing the new platform.
  • Is there any Pinterest functionality I can add to my browser / site / blog / shop?
  • Hopefully now, I’ve shown that you really can have your cake…. and eat it.

What's All the Fuss About Pinterest & Why Should I Care? #SMM12 What's All the Fuss About Pinterest & Why Should I Care? #SMM12 Presentation Transcript