Integrating digital tech into real world marketing experiences

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Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk …

Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.

Questions answered :

Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

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  • I am going to spend the next few minutestalking to you about incorporating digital tech into real world marketing experiencesThis morning I hope to give you an amuse bouche for the mindNot enough to be satisfied, but a taste that will enliven the senses, and stimulate your mindsContextCatalystsHow?


  • 1. // Incorporating digital technology // into real world marketing experiences // 1st June 2012 @analogfolk @mattyboomboomWWW.ANALOGFOLK.COM 1
  • 2. Matt Dyke Strategy Director AnalogFolkWWW.ANALOGFOLK.COM 2
  • 3. AnalogFolkWWW.ANALOGFOLK.COM 3
  • 4. ContextFrom messageto valueWWW.ANALOGFOLK.COM 4
  • 5. Minority ReportWWW.ANALOGFOLK.COM 5
  • 6. Augmented hyper realityWWW.ANALOGFOLK.COM 6
  • 7. The future is already here Plan UK digital poster on Oxford St – March 2012WWW.ANALOGFOLK.COM 7
  • 8. Lynx Anarchy – invisible advertisingWWW.ANALOGFOLK.COM 8
  • 9. Guinness – QR code pint glassWWW.ANALOGFOLK.COM 9
  • 10. A nascent shift is occurring MESSAGE SERVICEWWW.ANALOGFOLK.COM 10
  • 11. The opportunity: value exchangeWWW.ANALOGFOLK.COM 11
  • 12. CatalystsTipping point interms of technologyand scaleWWW.ANALOGFOLK.COM 12
  • 13. Catalyst ingredients Gestural Haptic Screens interfaces tech Mobile Intelligent Location tech objectsWWW.ANALOGFOLK.COM 13
  • 14. www.leapmotion.comWWW.ANALOGFOLK.COM 14
  • 15. LG mass producing plastic screensWWW.ANALOGFOLK.COM 15
  • 16. Ubi InteractiveWWW.ANALOGFOLK.COM 16
  • 17. Ninja blocks sensors:Motion, light, distance, humidity WWW.ANALOGFOLK.COM 17
  • 18. Museum of LondonStreet Museum App WWW.ANALOGFOLK.COM 18
  • 19. EVRYTHNG – “A Facebook of things”WWW.ANALOGFOLK.COM 19
  • 20. How?Creative approachesto maximise theopportunityWWW.ANALOGFOLK.COM 20
  • 21. User experience in a broader contextWWW.ANALOGFOLK.COM 21
  • 22. Consider the brand / product ecosystemWWW.ANALOGFOLK.COM 22
  • 23. Develop a ‘folk network’that enables you to extend your skills WWW.ANALOGFOLK.COM 23
  • 24. Eric Schmidt on developinga culture of innovation 70 : 20 : 10 20% of time should be 10% of time should be 70% of time should be dedicated to projects dedicated to projects dedicated to core related to the core unrelated to the core business tasks. business. business WWW.ANALOGFOLK.COM 24
  • 25. Discovery Convenience Belonging Entertainment Consider fundamental Improvement human needs Play Philanthropy Status CommunicationWWW.ANALOGFOLK.COM 25
  • 26. “It took millions of years for man’s instincts todevelop. It will take millions more for them toeven vary. It is fashionable to talk aboutchanging man.A communicator must be concerned withunchanging man, with his obsessive drive tosurvive, to be admired, to succeed, to love, totake care of his own.” Bill Bernbach, Founder, DDBWWW.ANALOGFOLK.COM 26