Opening Talk, Why We Hack \ AnalogFolk Hack Festival
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Opening Talk, Why We Hack \ AnalogFolk Hack Festival

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The opening talk from the AnalogFolk Hack Festival, presented by Matt Dyke (Co-founder), and Ian Brennan (Head of Technical Concepting). ...

The opening talk from the AnalogFolk Hack Festival, presented by Matt Dyke (Co-founder), and Ian Brennan (Head of Technical Concepting).

Examine the history of hacking, how it became what it is today, and why we use hack days now to collaborate and work on great ideas.

Brief: How can we use digital technology to make the analog experience of music festivals even better?

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  • You might want to start thinking about how those devices can help you answer the brief, perhaps a flying toilet monitor, or a Makey Makey game to play whilst waiting for your beer. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • You might want to start thinking about how those devices can help you answer the brief, perhaps a flying toilet monitor, or a Makey Makey game to play whilst waiting for your beer. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • I’m Head of Technical Concepting here at AnalogFolk. <br /> Proactive in the development of new technologies (ref: Android Wear, Glass, Device Lab) <br /> Ensure our extremely talented team of developers get opportunities to explore new tech <br /> Work closely with other creatives to answer briefs, and prototype new and innovative ways of achieving results <br /> The video in the background, real time colours Dulux <br />
  • This is John Ambrose Fleming, he was an electrical engineer and physicist. <br /> In 1903 he was giving a public demonstration of wireless telegraphy technology <br /> Nevil Maskelyne intercepted the messages and started broadcasting insulting morse code messages through the auditoriums projector. <br /> This was the first recorded hack in history.
  • For the next 90 years, Hacking was always considered to be a negative action. <br /> Something done to disrupt momentum of organizations, steal data, or win wars.
  • In the 1990’s everything changed. <br /> The term “Hackathon” was first coined by OpenBSD and Sun Microsystems in 1999 <br /> It is used to describe the playful manipulation of programming to solve problems
  • Now, some of the biggest companies in the world are built from the foundations of the hacking mentality. Move fast, break things.
  • Google give engineers the opportunity to work on side projects, dubbed ‘20 percent’ <br /> Dedicated time for their employees to hack, prototype, and experiment with new ideas. <br /> Google I/O Cardboard announcement <br /> Cheap VR Headset, possible swipe at the Oculus Rift valuation by Facebook <br /> A success story, this product went from concept through to final production using the hacker mentality. But not every hack see’s the light of day.
  • When hacking, there is no such thing as failure. The majority of hack projects will never see a public release, and that’s cool. Because the reasons we hack aren’t defined by business, we do it because we want to learn. We want to collaborate, experiment, and expand our creative thinking.
  • Most importantly, hacking is fun. We get to solve problems as a collective, tackling briefs without the constraints of budgets, technologies, or brand guidelines. And that’s why we’ve decided to host the Hack Festival, we want you all to be able to build upon your ideas.
  • We’ve got a great selection of tech here today, including; 2 Parrot AR Drones, Google Glass, Oculus Rift, LEAP Motions, Makey Makey’s, various Tablets and Mobiles, and Arduino kits. It’s all located on our device bench by the sofa’s.
  • You might want to start thinking about how any technology old or new can help you answer the brief, music festivals are already great so as our challenge is to use technology to make them even better. You may even decide that you don’t need the devices, and can answer the brief through paper prototypes and elegant design.
  • So let’s talk about how we’re going to get hacking today.
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join. <br />
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join. <br />
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join. <br />
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join. <br />
  • After this talk we’ll be asking you to get yourself into teams. Your team should be made up of a mixture of disciplines. Once you’ve got your team together, go and see Joe and Harriet at reception. They’ll take your team name, and assign you to one of the four sections of the office. At this point your host will guide you to the area, and make sure you’re set up with everything you need to get hacking. If you can’t find a team to join, don’t worry. Grab one of the hosts, and we’ll make sure you have a team to join. <br />
  • Each team will have one of the folk assigned to them, they’re your go to person for any questions or support you need. Wifi issues? They’ll get you connected. Want to know where the toilets are? Just ask them. Need to get your hands on one of the devices? No problem.
  • We’re not looking to create a start up today, the IP for the work is yours. We strongly encourage you to open source it. <br /> <br /> Talk about hastag

Opening Talk, Why We Hack \ AnalogFolk Hack Festival Opening Talk, Why We Hack \ AnalogFolk Hack Festival Presentation Transcript

  • Fire exits – there are 3 fire exits. 1 in reception and 2 in the main office by the window.  Fire & emergency assembly point is located on the corner of Warner St and Eyre St Hill. Opposite left hand side of the office.  Toilets are located in reception and at the back of the building.  Harriet is our resident first aider if required.  Wrist must be keep on for entire hack weekend and needed for re entry.  HOUSE KEEPING
  • How can we use digital technology to make the analog experience of music festivals even better? THE BRIEF
  • PROBLEMS WITH MUSIC FESTIVALS
  • TRAVEL
  • LINE UP CLASHES
  • SOUND QUALITY
  • 7) Being able to see the stage HEY YOU! I CAN’T SEE
  • WHERE ARE ALL MY FRIENDS?
  • TOILET QUEUES & CLEANLINESS
  • THE WEATHER
  • MOBILE PHONE RECEPTION AND BATTERY
  • WATCH IT, DON’T RECORD IT!
  • WHERE’S MY TENT?
  • WHO DID I SEE AGAIN?
  • Why We Hack  Ian Brennan Head of Technical Concepting
  • Head of Technical Concepting @nannerb ibrennan.co.uk #AFHackFestival
  • History Lesson #AFHackFestival
  • #AFHackFestival
  • History Lesson #AFHackFestival
  • #AFHackFestival
  • #AFHackFestival
  • Google Cardboard
  • Things will go wrong. #AFHackFestival
  • DON’T WAIT FOR PERFECT •  How quickly can you get to the 1st prototype? •  How many prototypes can you make?
  • There is no such thing as failure #AFHackFestival
  • Hacking is fun #AFHackFestival
  • Devices #AFHackFestival
  • How can we use digital technology to make the analog experience of music festivals even better? The brief #AFHackFestival
  • JUDGES MATT DYKE Co-Founder AnalogFolk Looking for: Something that genuinely makes people’s lives better. DES HOLMES Creative Technical Director AnalogFolk London Looking for: A simple solution where technology is invisible. IAN BRENNAN Head of Techinical Concepting AnalogFolk London Looking for: Someone who takes technology and applies it in a way that’s not immediately obvious. TANYA COMBRINCK Digital Editor net mag Looking for: Potential. I’m not looking for perfect
  • How we’re going to do it #AFHackFestival
  • How we’re going to do it •  Get yourself into teams
  • How we’re going to do it •  Get yourself into teams •  Your team should be a mixture of disciplines
  • How we’re going to do it •  Get yourself into teams •  Your team should be a mixture of disciplines •  Register your team at reception, you’ll need a good team name!
  • How we’re going to do it •  Get yourself into teams •  Your team should be a mixture of disciplines •  Register your team at reception, you’ll need a good team name! •  You’ll be assigned a Folk, who will take you to an area of the office where you can start hacking
  • How we’re going to do it •  Get yourself into teams •  Your team should be a mixture of disciplines •  Register your team at reception, you’ll need a good team name! •  You’ll be assigned a Folk, who will take you to an area of the office where you can start hacking •  Don’t worry if you’re not in a team, we’ll help you find people with complementing skills
  • Folk #AFHackFestival
  • Go hack  #AFHackFestival   #AFHackFestival