MAIN POINT: IBM strategy addresses the three key client mobile initiatives. Each of these initiative has a some key capabilities that must be delivered. IBM has both the products and expertise to help you address these capabilities needs. Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsSPEAKER NOTES:In today’s mobile world enterprises are transforming the way they interact with their customers, partners and employees by implementing mobile strategies. We’ve heard from clients around the world about the key initiatives they have in the mobile space. They can be categorized in these three simple ways. They want to: Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partnersBuild, connect, and run a growing portfolio of mobile apps for customers, partners and employeesManage and secure mobile applications, services and data on a variety of mobile devices and operating systemsIBM’s strategy directly addresses this set of initiatives, enabling our clients to deliver a comprehensive set of solutions to meet their customer's mobile demands and seize the opportunities that the mobile world provides while reducing cost and complexity. Each of these initiative has a some key capabilities that must be delivered. Within Extend & Transform you must be able to incorporate mobile effectively from the strategy to the plan to the implementation. You need to determine and deliver the right mobile solutions for you and your industry. Mobile must be a service you offer – either yourself or through a partner. Within Build & Connect you have to effectively develop mobile apps and choose the type of app that best addresses your needs – whether it’s web, hybrid or native. You have to integrate enterprise data, services, applications and systems. You have to address your wireless networking capabilities to make sure the mobile connections are sound. Within Manage & Secure you must manage the entire mobile lifecycle – from the device and the app to the infrastructure. You must have appropriate controls and analytics across devices. You have to make sure your network communications are secure and managed effectively.IBM has both the products and expertise to help you address these capabilities needs.Here are a few examples of how our customers are addressing these initiatives:Background on customer examples:French Telecom ProviderA European telecom provider decided to get into the home entertainment business offering not only channels but also a large catalog of video-on-demand titles. To make this new business successful, they wanted to enable their customers to buy videos for download across multiple buying channels including mobile. IBM helped them extend their on-line ordering capabilities to set-top boxes and mobile devices to enable their customers to browse and buy video on demand titles anywhere, anytime.ComcastThe need: 1st app rushed to marketExpensive native development by three different partiesNo consistent user experience across environmentsNo code reuse between mobile, Top Set-Box and PC environmentsUser is required to install multiple appsImpossible to update existing app without redeploying the entire native appThe solution:IBM WorklightThe benefit: HTML5 infrastructureSupport for push notificationsIntegration with video grid App store capabilities within the appIntegration with dojox.mobileRecorded interview available at http://firstname.lastname@example.org/files/C14DCFE05A2F3DDC9FF2A542093F23B6Florida Power & LightServing 4.5 million customers, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.Long-time Endpoint Manager / BigFix customerCustomer’s Highlights: Low TCO and ease of adding-on mobile device management capabilitiesDisplaced a leading MDM vendor deployment due to increased infrastructure, training, and administration costsIntegrating with Maximo, RemedyRapid increase and deployment of new functionality throughout BetaResponsiveness and agility of development teamExpect to grow to 20,000+ managed mobile devices
We heard on Monday from David Barnes that Mobile computing is one of the key trends (and, is actually the 2nd most concern behind business analytics driving their investment concerns in IT)
Transcript of "Making Commerce Mobile: Strategy and Trends of Mobile Commerce"