Mobile Monday on FreSh

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Mobile Monday presentation on FreSh Mar'09. Presented by Andreas Surya.

Published in: Technology, Business

Mobile Monday on FreSh

  1. 1. CREATIVITY IN THE MOBILE INDUSTRY Andreas Surya, MobileMonday Indonesia
  2. 2. INDONESIA IS OBSESSED ABOUT MOBILE!
  3. 3. MOBILE TAILOR
  4. 4. MOBILE RESTAURANT
  5. 5. MOBILE BAKERY
  6. 6. MOBILE GROCERY
  7. 7. The fact is… INDONESIA ON GROWTH TRACK!
  8. 8. Mobile & FWA Subscribers 233 211 187 159 128 94 64 47 38 32 27 22 16 11 6 5 2005 2006 2007 2008 2009 2010 2011 2012 Mobile FWA Source: Compiled
  9. 9. thanks to the heavy promo…
  10. 10. >90% revenue from voice and SMS!
  11. 11. This situation: half full or half empty?
  12. 12. Limited user of data service or 3G because most of Indonesian users are on the lower end and unsophisticated. The money generating services are still text based. (as quoted from A Senior Telco Official)
  13. 13. NO!! FOR SURE!
  14. 14. #2 AdMob • Indonesia Ranked Top 2 – in consuming ad impressions worldwide & #1 in term of growth. • Over 800 millions ad impressions/month
  15. 15. #1 myGamma • Top ten list by advertising page views and percent year-on-year growth : 1. Indonesia : 654 million (+ 13328%) 2. India : 577 million (+ 1522%) 3. South Africa : 426 million (+ 418%) 4. USA : 132 million (+ 917%) 5. Kenya : 79 million (+ 424%) 6. Romania : 57 million (+ 446%) 7. Bangladesh : 53 million (+ 305%) 8. China : 37 million (+ 6053%) 9. Brunei : 35 million (+ 221%) 10. Pakistan : 35 million (+ 814%)
  16. 16. #3 Yahoo! Go • # 1 in Asia • # 3 Worldwide
  17. 17. #3 Taptu • Indonesia is #3 in Taptu User Base Worldwide
  18. 18. #2 Opera Mini • Indonesia is 2nd largest in Opera Mini Worldwide Traffic • 63% traffic = social networking sites
  19. 19. Recent shifts towards mobile Internet
  20. 20. if mobile Internet is growing… WHAT ARE THE OPPORTUNITIES?
  21. 21. MOBILE MEDIA MOBILE INTERNET SERVICES Social Networking, Portal & Aggregation, Commerce, Applications MOBILE FOR RURAL
  22. 22. Mobile Media - beyond SMS “spam”
  23. 23. MOBILE MEDIA personalized viral contextualized permission-based engagement
  24. 24. Unkasoft Audience Award for emerging companies
  25. 25. Mobile Internet Services What Next after Social Networking? Other productivity services?? Freemium + Ad Funded + Telco 2.0
  26. 26. COMMUNICATION + INFORMATION + MARKETPLACE
  27. 27. Babajob.com Community Award for early-stage startup
  28. 28. Col-la-bo-ra-te MEDIA INDUSTRY FINANCIAL INSTITUTION CONTENT PROVIDER FRESH! MUSIC INDUSTRY FMCG NETWORK VENDOR HANDSET VENDOR NGO TELCO UNIVERSITIES GOVERNMENT MOBILEMONDAY UNIVERSITIES
  29. 29. Use existing framework…
  30. 30. … global players are also interested Open for Indonesian developers and customers
  31. 31. … open for Indonesian developers
  32. 32. Yes, we are innovative! Indonesia “Project Butterfly” won the Rural Innovation Award 2008!
  33. 33. Summary • Indonesia is growing: BISA! • Opportunities are there – Tough to enter, but possible… – Mobile Media + Mobile Internet + Rural • Let’s collaborate
  34. 34. Indonesia Meet the People in the Industry www.mobilemonday.co.id

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