CREATIVITY IN
THE MOBILE INDUSTRY
Andreas Surya, MobileMonday Indonesia

INDONESIA IS OBSESSED
ABOUT MOBILE!

MOBILE TAILOR

MOBILE RESTAURANT

MOBILE BAKERY

MOBILE GROCERY

The fact is…
INDONESIA ON GROWTH TRACK!

Mobile & FWA Subscribers
233
211
187
159
128
94
64
47
38
32
27
22
16
11
6
5
2005 2006 2007 2008 2009 2010 2011 2012
Mobile FWA
Source: Compiled

thanks to the heavy promo…

>90% revenue from voice and SMS!

This situation: half full or half empty?

Limited user of data service or 3G because
most of Indonesian users are on the
lower end and unsophisticated.
The money generating services are still
text based.
(as quoted from A Senior Telco Official)

NO!!
FOR
SURE!

#2
AdMob
• Indonesia Ranked Top 2 –
in consuming ad
impressions worldwide &
#1 in term of growth.
• Over 800 millions
ad impressions/month

#1
myGamma
• Top ten list by advertising page views and percent
year-on-year growth :
1. Indonesia : 654 million (+ 13328%)
2. India : 577 million (+ 1522%)
3. South Africa : 426 million (+ 418%)
4. USA : 132 million (+ 917%)
5. Kenya : 79 million (+ 424%)
6. Romania : 57 million (+ 446%)
7. Bangladesh : 53 million (+ 305%)
8. China : 37 million (+ 6053%)
9. Brunei : 35 million (+ 221%)
10. Pakistan : 35 million (+ 814%)

#3
Yahoo! Go
• # 1 in Asia
• # 3 Worldwide

#3
Taptu
• Indonesia is #3 in Taptu
User Base Worldwide

#2
Opera Mini
• Indonesia is 2nd largest
in Opera Mini
Worldwide Traffic
• 63% traffic = social
networking sites

Recent shifts towards mobile Internet

if mobile Internet is growing…
WHAT ARE THE OPPORTUNITIES?

MOBILE
MEDIA
MOBILE INTERNET
SERVICES
Social Networking,
Portal & Aggregation,
Commerce, Applications
MOBILE FOR RURAL

Mobile Media - beyond SMS “spam”

MOBILE MEDIA
personalized
viral
contextualized
permission-based
engagement

Unkasoft
Audience Award for emerging companies

Mobile Internet Services
What Next after Social Networking?
Other productivity services??
Freemium + Ad Funded + Telco 2.0

COMMUNICATION + INFORMATION + MARKETPLACE

Babajob.com
Community Award for early-stage startup

Col-la-bo-ra-te
MEDIA INDUSTRY
FINANCIAL INSTITUTION
CONTENT PROVIDER
FRESH!
MUSIC
INDUSTRY
FMCG
NETWORK VENDOR HANDSET VENDOR
NGO
TELCO
UNIVERSITIES GOVERNMENT
MOBILEMONDAY UNIVERSITIES

Use existing framework…

… global players are also interested
Open for Indonesian developers and customers

… open for Indonesian developers

Yes, we are innovative!
Indonesia “Project Butterfly”
won the Rural Innovation Award 2008!

Summary
• Indonesia is growing: BISA!
• Opportunities are there
– Tough to enter, but possible…
– Mobile Media + Mobile Internet + Rural
• Let’s collaborate

Indonesia
Meet the People in the Industry
www.mobilemonday.co.id