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Mobile Monday on FreSh

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Mobile Monday presentation on FreSh Mar'09. Presented by Andreas Surya.

Mobile Monday presentation on FreSh Mar'09. Presented by Andreas Surya.

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Transcript

  • 1. CREATIVITY IN THE MOBILE INDUSTRY Andreas Surya, MobileMonday Indonesia
  • 2. INDONESIA IS OBSESSED ABOUT MOBILE!
  • 3. MOBILE TAILOR
  • 4. MOBILE RESTAURANT
  • 5. MOBILE BAKERY
  • 6. MOBILE GROCERY
  • 7. The fact is… INDONESIA ON GROWTH TRACK!
  • 8. Mobile & FWA Subscribers 233 211 187 159 128 94 64 47 38 32 27 22 16 11 6 5 2005 2006 2007 2008 2009 2010 2011 2012 Mobile FWA Source: Compiled
  • 9. thanks to the heavy promo…
  • 10. >90% revenue from voice and SMS!
  • 11. This situation: half full or half empty?
  • 12. Limited user of data service or 3G because most of Indonesian users are on the lower end and unsophisticated. The money generating services are still text based. (as quoted from A Senior Telco Official)
  • 13. NO!! FOR SURE!
  • 14. #2 AdMob • Indonesia Ranked Top 2 – in consuming ad impressions worldwide & #1 in term of growth. • Over 800 millions ad impressions/month
  • 15. #1 myGamma • Top ten list by advertising page views and percent year-on-year growth : 1. Indonesia : 654 million (+ 13328%) 2. India : 577 million (+ 1522%) 3. South Africa : 426 million (+ 418%) 4. USA : 132 million (+ 917%) 5. Kenya : 79 million (+ 424%) 6. Romania : 57 million (+ 446%) 7. Bangladesh : 53 million (+ 305%) 8. China : 37 million (+ 6053%) 9. Brunei : 35 million (+ 221%) 10. Pakistan : 35 million (+ 814%)
  • 16. #3 Yahoo! Go • # 1 in Asia • # 3 Worldwide
  • 17. #3 Taptu • Indonesia is #3 in Taptu User Base Worldwide
  • 18. #2 Opera Mini • Indonesia is 2nd largest in Opera Mini Worldwide Traffic • 63% traffic = social networking sites
  • 19. Recent shifts towards mobile Internet
  • 20. if mobile Internet is growing… WHAT ARE THE OPPORTUNITIES?
  • 21. MOBILE MEDIA MOBILE INTERNET SERVICES Social Networking, Portal & Aggregation, Commerce, Applications MOBILE FOR RURAL
  • 22. Mobile Media - beyond SMS “spam”
  • 23. MOBILE MEDIA personalized viral contextualized permission-based engagement
  • 24. Unkasoft Audience Award for emerging companies
  • 25. Mobile Internet Services What Next after Social Networking? Other productivity services?? Freemium + Ad Funded + Telco 2.0
  • 26. COMMUNICATION + INFORMATION + MARKETPLACE
  • 27. Babajob.com Community Award for early-stage startup
  • 28. Col-la-bo-ra-te MEDIA INDUSTRY FINANCIAL INSTITUTION CONTENT PROVIDER FRESH! MUSIC INDUSTRY FMCG NETWORK VENDOR HANDSET VENDOR NGO TELCO UNIVERSITIES GOVERNMENT MOBILEMONDAY UNIVERSITIES
  • 29. Use existing framework…
  • 30. … global players are also interested Open for Indonesian developers and customers
  • 31. … open for Indonesian developers
  • 32. Yes, we are innovative! Indonesia “Project Butterfly” won the Rural Innovation Award 2008!
  • 33. Summary • Indonesia is growing: BISA! • Opportunities are there – Tough to enter, but possible… – Mobile Media + Mobile Internet + Rural • Let’s collaborate
  • 34. Indonesia Meet the People in the Industry www.mobilemonday.co.id

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