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INDONESIA’S SOCIAL MEDIA    STUDY CASES 2012
• In 2012 Indonesia’s social media campaigns spread  through various digital channels. Most popular  channels are still Fa...
• Following slides are few samples of  Indonesia’s social media campaigns in 2012,  and by no means they’re complete. More...
Entertainment
#republiktwitter
Acer Durable Love
Perahu Kertas
Mocca #secretgig concert live
Noah Overview
Noah Concert in 5 Countries 2        Continents
Cherrybelle
Cherrybelle
JKT48
JKT48
Indonesian celebrities with big          followers
Celebrities celebrate birthday in Twitter
SPORT
AXIATA CUP @xl123
#supportyourteam London 2012
SOCIAL CAUSE
Komisi III DPR, Perkuatlah KPK!
#14tahunhilang
Tell Lottemart and Ramayana to stopsupporting travelling dolphin circuses!
#1000kartuposuntukpresiden
MEMETALKS
#tortorpunyaindonesia
World Book and Copyright Day         #haribuku
Jafunisun – Tahu Sumedang
Yoga Espe – Rhoma Irama
Tweeting around Ramadhan 2012#sawityowit #bikininfil #jugaupdet          #pangoblog
Tong Fang
National Batik Day #batikday #haribatik
Meme @oomleo @thepopoh
Sosishot
#tantanganinem 2012
Social Media Festival #socmedfest
COMMERCIALS
#getaway Mini
#xjutamawar XL Axiata
@downyID #thescentofpassion
Pocari Sweat Heavy Rotation Dance              Cover
@BNI46 #BNI_BIGBANG
@leecooperindo #leecooperquiz
#berburupahala Instagram
Nokia Bebaskan Gaya Maafan Kamu!
Eat and Go @eatandgo
Frozzaholic.com
Dance Like Agnes – Soul of the Nation
LG Nutri Fridge
Impian ke Tanah Suci bersama XL One               Tariff
Milkuat
Maybelline Indonesia
Kopi ABC dan Kopi ABC Brownies
L’oreal Paris
L’oreal Men Expert
BUZZ COMPARISONS
Most Talked About Airlines Twitter            Accounts
Most Talked About Mobile Telco Promotion Twitter Accounts
Most Talked About Mobile TelcoCustomer Care Twitter Accounts
Most Talked About TV Stations in            Twitter
Indonesia's Social Media Study Cases 2012
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Indonesia's Social Media Study Cases 2012

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An almost complete recap of social media campaigns in Indonesia in 2012. See what Indonesian brands do through various social media channels. See what Indonesia twitter users talks about and what memes happen afterwards. And see what social and political cause happening in Indonesia's social media atmosphere.

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  • SOCIAL MEDIA STUDY CASES
  • Entertainment
  • #republiktwitter
  • Acer Durable Love
  • Perahu Kertas
  • Mocca #secretgig concert live
  • Noah Overview
  • Noah Concert in 5 Countries 2 Continents
  • Cherrybelle
  • Cherrybelle
  • JKT48
  • JKT48
  • Indonesian celebrities with big followers
  • Celebrities celebrate birthday in Twitter
  • SPORT
  • AXIATA CUP @xl123
  • #supportyourteam London 2012
  • SOCIAL CAUSE
  • Komisi III DPR, Perkuatlah KPK!
  • #14tahunhilang
  • Tell Lottemart and Ramayana to stop supporting travelling dolphin circuses!
  • #1000kartuposuntukpresiden
  • MEMETALKS
  • #tortorpunyaindonesia
  • World Book and Copyright Day #haribuku
  • Jafunisun – Tahu Sumedang
  • Yoga Espe – Rhoma Irama
  • Tweeting around Ramadhan 2012 #sawityowit #bikininfil #jugaupdet #pangoblog
  • Tong Fang
  • National Batik Day #batikday #haribatik
  • Meme @oomleo @thepopoh
  • Sosishot
  • #tantanganinem 2012
  • Social Media Festival #socmedfest
  • COMMERCIALS
  • #getaway Mini
  • #xjutamawar XL Axiata
  • @downyID #thescentofpassion
  • Pocari Sweat Heavy Rotation Dance Cover
  • @BNI46 #BNI_BIGBANG
  • @leecooperindo #leecooperquiz
  • #berburupahala Instagram
  • Nokia Bebaskan Gaya Maafan Kamu!
  • Eat and Go @eatandgo
  • Frozzaholic.com
  • Dance Like Agnes – Soul of the Nation
  • LG Nutri Fridge
  • Impian ke Tanah Suci bersama XL One Tariff
  • Milkuat
  • Maybelline Indonesia
  • Kopi ABC dan Kopi ABC Brownies
  • L’oreal Paris
  • L’oreal Men Expert
  • BUZZ COMPARISONS
  • Most Talked About Airlines Twitter Accounts
  • Most Talked About Mobile Telco Promotion Twitter Accounts
  • Most Talked About Mobile Telco Customer Care Twitter Accounts
  • Most Talked About TV Stations in Twitter
  • END
  • Transcript of "Indonesia's Social Media Study Cases 2012"

    1. 1. INDONESIA’S SOCIAL MEDIA STUDY CASES 2012
    2. 2. • In 2012 Indonesia’s social media campaigns spread through various digital channels. Most popular channels are still Facebook, Twitter, and Kaskus. Several campaigns now explore new popular channels, such as YouTube, Pinterest, and Instagram.• Facebook and microsite are used for activation platform, while Twitter and Kaskus are mostly used to spread buzz about the campaign. Several brands has YouTube page now, though still rely on Facebook and microsite for its activation program.
    3. 3. • Following slides are few samples of Indonesia’s social media campaigns in 2012, and by no means they’re complete. More slides will be added in the future..
    4. 4. Entertainment
    5. 5. #republiktwitter
    6. 6. Acer Durable Love
    7. 7. Perahu Kertas
    8. 8. Mocca #secretgig concert live
    9. 9. Noah Overview
    10. 10. Noah Concert in 5 Countries 2 Continents
    11. 11. Cherrybelle
    12. 12. Cherrybelle
    13. 13. JKT48
    14. 14. JKT48
    15. 15. Indonesian celebrities with big followers
    16. 16. Celebrities celebrate birthday in Twitter
    17. 17. SPORT
    18. 18. AXIATA CUP @xl123
    19. 19. #supportyourteam London 2012
    20. 20. SOCIAL CAUSE
    21. 21. Komisi III DPR, Perkuatlah KPK!
    22. 22. #14tahunhilang
    23. 23. Tell Lottemart and Ramayana to stopsupporting travelling dolphin circuses!
    24. 24. #1000kartuposuntukpresiden
    25. 25. MEMETALKS
    26. 26. #tortorpunyaindonesia
    27. 27. World Book and Copyright Day #haribuku
    28. 28. Jafunisun – Tahu Sumedang
    29. 29. Yoga Espe – Rhoma Irama
    30. 30. Tweeting around Ramadhan 2012#sawityowit #bikininfil #jugaupdet #pangoblog
    31. 31. Tong Fang
    32. 32. National Batik Day #batikday #haribatik
    33. 33. Meme @oomleo @thepopoh
    34. 34. Sosishot
    35. 35. #tantanganinem 2012
    36. 36. Social Media Festival #socmedfest
    37. 37. COMMERCIALS
    38. 38. #getaway Mini
    39. 39. #xjutamawar XL Axiata
    40. 40. @downyID #thescentofpassion
    41. 41. Pocari Sweat Heavy Rotation Dance Cover
    42. 42. @BNI46 #BNI_BIGBANG
    43. 43. @leecooperindo #leecooperquiz
    44. 44. #berburupahala Instagram
    45. 45. Nokia Bebaskan Gaya Maafan Kamu!
    46. 46. Eat and Go @eatandgo
    47. 47. Frozzaholic.com
    48. 48. Dance Like Agnes – Soul of the Nation
    49. 49. LG Nutri Fridge
    50. 50. Impian ke Tanah Suci bersama XL One Tariff
    51. 51. Milkuat
    52. 52. Maybelline Indonesia
    53. 53. Kopi ABC dan Kopi ABC Brownies
    54. 54. L’oreal Paris
    55. 55. L’oreal Men Expert
    56. 56. BUZZ COMPARISONS
    57. 57. Most Talked About Airlines Twitter Accounts
    58. 58. Most Talked About Mobile Telco Promotion Twitter Accounts
    59. 59. Most Talked About Mobile TelcoCustomer Care Twitter Accounts
    60. 60. Most Talked About TV Stations in Twitter

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