Indonesia’s Blogosphere

INDONESIA’S BLOGOSPHERE Pitra Satvika - Blogger Extraordinaire - - Interactive Communication Specialist - - Social Media Consultant -

Indonesia’s Internet Users
In 2007, there are 25 million internet users in Indonesia (about 10% of its population) – apjii.or.id
11.800.000 members of Facebook – checkfacebook.com
Top 10 of Facebook’s fastest growing members – checkfacebook.com
Top 5 countries of Twitter users: US, UK, Brazil, Japan, Indonesia - mashable.com/2009/10/20/twitter-ceo-conversation/

Top Accessed Website Source: Alexa.com Facebook.com Google.co.id Yahoo.com Google.com Blogger.com YouTube.com Wordpress.com Kaskus.us Detik.com Wikipedia.org Social Media Social Media Social Media Search Engine Social Media News Portal

Top Accessed Mobile Source: Opera Social Media Social Media Social Media Search Engine Social Media News Portal m.friendster.com Yahoo.com Google.com Pepperonity GetJar.com Mig33.com Mocospace ITSMY Mobile9 m.kaskus.us

Indonesia’s Bloggers
By January 2009
Blogspot – 587.000 users
Wordpress – 143.000 users
Dagdigdug – 10.000 users
Blogdetik – 23.000 users
Multiply ???
Self-hosted blogs ???
Indonesian language is the 3 rd most used language after English and Spanish in Wordpress.com – Matt Mullenweg, Wordcamp Indonesia.

Blogger Communities
Most every big cities has their own blogger communities
CahAndong
BHI
BBV
Batagor
Blogfam
Bloggor
TPC
AngingMammiri
Loenpia
Bengawan
Wongkito

Blogger Communities
What blogger communities do:
Gathering (we call it: kopdar ).
Spread the blogging spirit.
Social activities.
Turn blogs into books.
Interact in other internet medium (mailing list, Plurk, Twitter, and Facebook).

Pesta Blogger
The 1 st Pesta Blogger was held at Oct 27 th 2007, opened by Ministry of Communication and Information.
Theme: New Voice of Indonesia
That day was also declared as National Blogger Day.
There are 500+ bloggers coming from every parts of Indonesia.

Pesta Blogger
The 2 nd Pesta Blogger was held on November 2008, with 1.000+ participants.
Theme: Blogging for Society .
5 foreigner bloggers were invited and shared their views.

Pesta Blogger
The 3 rd Pesta Blogger was held at Oct 24 th 2009, with 1.200+ online activists.
Theme: One Spirit One Nation .
Pre events were conducted in several regions, coordinated with local blogger communities.

Web 2.0 Sites Based on Blog
Politikana.com
Curipandang.com
Ngerumpi.com
Wikimu.com
Kompasiana.com
etc

Online Social Movement
IndonesiaUnite.com (twitter, facebook, blogs)
facebook.com/indonesiaunite with 400,000 fans twitter top trending topic for 3 days in a row

Online Social Movement
CoinAChance.com (facebook, blogs)
1.000 Books Movement (1000buku.dagdigdug.com) (blogs)
Twestival Jakarta (twitter)
Free Prita Mulyasari (facebook, blogs)
Support KPK - Corruption Watch Commission (facebook)

Blogging Goes Profit
Using Multiply to sell produts.
Local brands start to ask for bloggers’ advertorial.
Several prominent bloggers are invited to brand’s events.
Local brands look forward in cooperating with bloggers and local online communities.

Current Trend

Current Trend
Long time blogger now write less posts.
Lots of new bloggers came from high school and college students.
They’re more intense in using Twitter and Facebook for conversation than using blogs.
Serious bloggers still use Facebook Page and Twitter to enhance their personal branding.

Current Trend
Blogs are also used by teachers for education materials.
Not many corporate use blog for communications.
Local brands and politicians start to involve in Twitter conversation.

Thank You
Blogging since July 2005, now with more than 555 posts, talking about creativity and social media in Indonesia.
www.media-ide.com eyesight.media-ide.com facebook.com/mediaide twitter.com/mediaide pitra.dagdigdug.com facebook.com/pitra twitter.com/anakcerdas www.strategocorp.com

Indonesia’s Blogosphere

by Pitra Satvika

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