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F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
F-Marketing 2010
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F-Marketing 2010

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An update presentation on F-Marketing, showcasing recent Indonesian brand communication examples using Facebook Fan Page.

An update presentation on F-Marketing, showcasing recent Indonesian brand communication examples using Facebook Fan Page.

Published in: Technology, Design
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  • 1. F-Marketing Pitra Satvika - Blogger Extraordinaire - - Interactive Communication Specialist - - Social Media Consultant -
  • 2. Penggunaan Facebook • Pertemanan. • Kekeluargaan. • Galeri foto dan video. • Chatting.
  • 3. Penggunaan Facebook • Jadwal acara. • Blogging.
  • 4. Penggunaan Facebook • Berhubungan dengan • Komunikasi orang sehobi. korporat/public figure.
  • 5. Penggunaan Facebook • Social Games
  • 6. Penggunaan Facebook Personal Community Corporate / Public Figure Facebook Profile Facebook Groups Facebook Fan Page Facebook Fan Page Facebook Apps
  • 7. Groups VS Fan Page Groups Fan Page Alamat URL bagus Forum diskusi Facebook Apps Message Blast Statistik Berbagi foto/video Event Social Ads
  • 8. Why Use Facebook? COMMUNITY CONVERSATION CREATION COLLABORATION
  • 9. COMMUNITY
  • 10. Community • 25.000.000 pengguna internet di Indonesia. • 11.700.000 pengguna Facebook di Indonesia. 3.000.000 4.700.000 2.400.000 6.800.000
  • 11. Community • Mudah mencari segmen dan target di Facebook. • Permission based marketing di Facebook – Confirmation. – Invitation referral. – Privacy.
  • 12. Community • Harus kenal dengan perilaku individu yang menjadi segmennya: – Ekspresi diri, – Menerima/memberi bantuan, – Berafiliasi. • Kegiatan online (excitement) dan offline (intimacy) yang saling melengkapi.
  • 13. Community http://www.facebook.com/gilamotor
  • 14. Community http://www.facebook.com/Yamaholigan
  • 15. Community http://www.facebook.com/group.php?gid=45732847049 http://www.facebook.com/group.php?gid=33721913697
  • 16. CONVERSATION
  • 17. Conversation • Facebook lebih dari sekedar microsite kampanye brand. • Audiens Facebook = subjek, dan bukan objek. • Melibatkan diri melalui percakapan dengan audiens Facebook. • Tanggap terhadap kritikan/usulan dari audiens.
  • 18. Conversation http://www.facebook.com/pages/Jakarta/Nokia-Indonesia/166790459927
  • 19. Conversation http://www.facebook.com/TelkomselBlackBerry
  • 20. Conversation http://www.facebook.com/invictusclothing http://www.facebook.com/leenkshop
  • 21. CREATION
  • 22. Creation • Audiens Facebook diajak untuk berpartisipasi aktif (engage) dalam program brand. • Memanfaatkan ekspresi diri individu untuk mempromosikan brand.
  • 23. Creation http://www.facebook.com/Acer.Indonesia
  • 24. Creation http://www.facebook.com/chocolatos
  • 25. COLLABORATION
  • 26. Collaboration • Mengajak audiens Facebook untuk bekerja sama mewujudkan suatu tujuan. Brand hanya menyiapkan infrastrukturnya. • Kepedulian sosial melalui program brand. • Kolaborasi juga bisa terjadi untuk kampanye sosial.
  • 27. Collaboration http://www.facebook.com/ngobrolinkampus
  • 28. Collaboration http://apps.facebook.com/kampoeng-terang http://www.facebook.com/bukasemangatbaru
  • 29. Collaboration http://www.facebook.com/pages/Gerakan- 1000000-Facebookers-Dukung-Chandra- Hamzah-Bibit-Samad-Riyanto/192945806132 http://www.facebook.com/group.php?gid=81385199537
  • 30. Tips • Tidak melakukan promosi langsung ke wall orang. • Tidak mengupload galeri foto produk dan men-tag orang secara asal. • Tidak mengintrusi privacy orang lain. • Hindari melakukan hal di atas untuk menjaga reputasi.
  • 31. Facebook Social Ads • Iklan teks+gambar yang dibuat dan dikontrol sendiri.
  • 32. Facebook Social Ads • Bisa ditargetkan berdasarkan demografi Facebook.
  • 33. Thank You • Kontak lebih lanjut: – Facebook.com/pitra – Facebook.com/mediaide – Twitter.com/anakcerdas – Twitter.com/mediaide – Formspring.me/pitra
  • 34. Pertanyaan? Pertanyaan?

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