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Development Of Interactive Content & Advergames In Indonesia
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Development Of Interactive Content & Advergames In Indonesia

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    Development Of Interactive Content & Advergames In Indonesia Development Of Interactive Content & Advergames In Indonesia Presentation Transcript

    • Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007
    • What is Content?
      • Animation, comic, novel, games, smart application, online application, etc.
      • In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia.
      • Though, content has great potentials to be one.
    • Interactive Content
      • Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc.
      • Smart mobile application.
      • Online branding: www.circleofbeauty.net , www.makinseru.com , etc.
      • Multimedia application.
      • Games.
      • Etc.
    • What kind of games?
      • Games currently developed by Indonesia’s game developers can be categorized by these categories:
        • Massive multiplayer online games
        • Casual games
        • Education games
        • Mobile games
        • Arcade games
        • Advergames
        • Games outsourcing
    • Massive Multiplayer Games
      • Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com )
      • LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com )
    • Casual Games
      • Burger Rush – by Menara Games
      • Balloon Express – by Menara Games ( www.menaragames.com )
      • Motorama – by IPlayAllDay
    • Education Games
      • Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya.
      • (sorry, don’t have any screenshots…)
    • Mobile Games
      • Ekspedisi Madewa – by Max Studio
      • Buru-buru – by Max Studio
      • Burning Armor – by Max Studio ( www.max-studio.net )
    • Arcade Games
      • Dino Duel – by Matahari Studios
      • A-Box game with customized character & development system – by ArtnFX
    • Advergames
      • Petualangan Fristi – by Stratego
      • Berburu Harta Karun bersama Nutrilon Royal – by Stratego
      • Petualangan di Singapura – by Stratego ( www.strategocorp.com )
    • Games Outsourcing
      • Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com )
    • Advergames & Online Branding
    • What is Advergames?
      • Advertising by using games.
      • Distribution channel (currently used here in Indonesia)
        • Part of brand campaign website.
        • Distributed virally online.
        • CD distribution (part of banded promo).
        • Event activation program.
    • Why Do We Use Games?
      • Clients always like something new and out of ordinary.
      • People love to interact virtually.
      • Avatar as virtual personification.
      • Games can be part of brand experience.
    • Who Are Involved? CLIENTS ADVERTISING AGENCY GAME DEVELOPER
      • brand owner
      • who’s got the money
      • brand guardian
      • communication strategy
      • creative
      • activation channel
      • game concept
      • game developer
      • distribution
    • What Do We Do?
      • Come up with a game concept that relates to the brand’s campaign message.
      • Develop the game based on client’s approval.
      • Prepare any kind of data measurements.
      • After the game launches, maintain and make sure the game system runs properly.
    • What Do We Do?
      • Games as part of overall online branding.
      • Online strategy and concept of brand campaign.
      • Database report summary.
    • Online Branding Prospects
      • More and more brands become interested in participating through online campaign.
      • More brands love to experiment with viral campaign (by using game or animation).
      • The increase of internet users (more than 18.000.000 users)
      • High speed internet access has become more affordable.
    • Some Samples McDonald’s Mix and Match Ular Tangga Chaki
    • Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors
    • Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA
    • Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat
    • Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP
    • Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2
    • Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku
    • Some Samples Rush: Unleash Yourself Vios: Intelligent Lab
    • Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge
    • Advergames through Activation Program
    • Activation Games
      • BTL campaign through brand activation program.
      • With activation, brands intend to interact personally with their target.
      • Interactive application to bridge the connection between brand and consumer.
      • Built in brand message in the application.
    • Some Samples Petualangan Immunospace
    • Some Samples Petualangan Immunospace
    • Some Samples Promag’s Mr. Maaggochi
    • Some Samples Leo Dance TNT Racing
    • More Samples Toyota in International Indonesia Motor Show 2007
    • Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.