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Development Of Interactive Content & Advergames In Indonesia

Development Of Interactive Content & Advergames In Indonesia






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Development Of Interactive Content & Advergames In Indonesia Development Of Interactive Content & Advergames In Indonesia Presentation Transcript

  • Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007
  • What is Content?
    • Animation, comic, novel, games, smart application, online application, etc.
    • In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia.
    • Though, content has great potentials to be one.
  • Interactive Content
    • Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc.
    • Smart mobile application.
    • Online branding: www.circleofbeauty.net , www.makinseru.com , etc.
    • Multimedia application.
    • Games.
    • Etc.
  • What kind of games?
    • Games currently developed by Indonesia’s game developers can be categorized by these categories:
      • Massive multiplayer online games
      • Casual games
      • Education games
      • Mobile games
      • Arcade games
      • Advergames
      • Games outsourcing
  • Massive Multiplayer Games
    • Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com )
    • LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com )
  • Casual Games
    • Burger Rush – by Menara Games
    • Balloon Express – by Menara Games ( www.menaragames.com )
    • Motorama – by IPlayAllDay
  • Education Games
    • Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya.
    • (sorry, don’t have any screenshots…)
  • Mobile Games
    • Ekspedisi Madewa – by Max Studio
    • Buru-buru – by Max Studio
    • Burning Armor – by Max Studio ( www.max-studio.net )
  • Arcade Games
    • Dino Duel – by Matahari Studios
    • A-Box game with customized character & development system – by ArtnFX
  • Advergames
    • Petualangan Fristi – by Stratego
    • Berburu Harta Karun bersama Nutrilon Royal – by Stratego
    • Petualangan di Singapura – by Stratego ( www.strategocorp.com )
  • Games Outsourcing
    • Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com )
  • Advergames & Online Branding
  • What is Advergames?
    • Advertising by using games.
    • Distribution channel (currently used here in Indonesia)
      • Part of brand campaign website.
      • Distributed virally online.
      • CD distribution (part of banded promo).
      • Event activation program.
  • Why Do We Use Games?
    • Clients always like something new and out of ordinary.
    • People love to interact virtually.
    • Avatar as virtual personification.
    • Games can be part of brand experience.
    • brand owner
    • who’s got the money
    • brand guardian
    • communication strategy
    • creative
    • activation channel
    • game concept
    • game developer
    • distribution
  • What Do We Do?
    • Come up with a game concept that relates to the brand’s campaign message.
    • Develop the game based on client’s approval.
    • Prepare any kind of data measurements.
    • After the game launches, maintain and make sure the game system runs properly.
  • What Do We Do?
    • Games as part of overall online branding.
    • Online strategy and concept of brand campaign.
    • Database report summary.
  • Online Branding Prospects
    • More and more brands become interested in participating through online campaign.
    • More brands love to experiment with viral campaign (by using game or animation).
    • The increase of internet users (more than 18.000.000 users)
    • High speed internet access has become more affordable.
  • Some Samples McDonald’s Mix and Match Ular Tangga Chaki
  • Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors
  • Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA
  • Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat
  • Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP
  • Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2
  • Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku
  • Some Samples Rush: Unleash Yourself Vios: Intelligent Lab
  • Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge
  • Advergames through Activation Program
  • Activation Games
    • BTL campaign through brand activation program.
    • With activation, brands intend to interact personally with their target.
    • Interactive application to bridge the connection between brand and consumer.
    • Built in brand message in the application.
  • Some Samples Petualangan Immunospace
  • Some Samples Petualangan Immunospace
  • Some Samples Promag’s Mr. Maaggochi
  • Some Samples Leo Dance TNT Racing
  • More Samples Toyota in International Indonesia Motor Show 2007
  • Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.