Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007
What is Content? <ul><li>Animation, comic, novel, games, smart application, online application, etc. </li></ul><ul><li>In ...
Interactive Content <ul><li>Online application (with web 2.0 trend):  www.kronologger.com ,  www.wikimu.com ,  www.fupei.c...
What kind of games? <ul><li>Games currently developed by Indonesia’s game developers can be categorized by these categorie...
Massive Multiplayer Games <ul><li>Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com )  </li></ul><ul><li>LiloFr...
Casual Games <ul><li>Burger Rush – by Menara Games </li></ul><ul><li>Balloon Express – by Menara Games ( www.menaragames.c...
Education Games <ul><li>Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya. </li></ul><ul...
Mobile Games <ul><li>Ekspedisi Madewa – by Max Studio </li></ul><ul><li>Buru-buru – by Max Studio </li></ul><ul><li>Burnin...
Arcade Games <ul><li>Dino Duel – by Matahari Studios </li></ul><ul><li>A-Box game with customized character & development ...
Advergames <ul><li>Petualangan Fristi – by Stratego </li></ul><ul><li>Berburu Harta Karun bersama Nutrilon Royal – by Stra...
Games Outsourcing <ul><li>Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mata...
Advergames &  Online Branding
What is Advergames? <ul><li>Advertising by using games. </li></ul><ul><li>Distribution channel (currently used here in Ind...
Why Do We Use Games? <ul><li>Clients always like something new and out of ordinary. </li></ul><ul><li>People love to inter...
Who Are Involved? CLIENTS ADVERTISING  AGENCY GAME DEVELOPER <ul><li>brand owner </li></ul><ul><li>who’s got the money </l...
What Do We Do? <ul><li>Come up with a game concept that relates to the brand’s campaign message. </li></ul><ul><li>Develop...
What Do We Do? <ul><li>Games as part of overall online branding. </li></ul><ul><li>Online strategy and concept of brand ca...
Online Branding Prospects <ul><li>More and more brands become interested in participating through online campaign. </li></...
Some Samples McDonald’s Mix and Match Ular Tangga Chaki
Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors
Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA
Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat
Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP
Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2
Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku
Some Samples Rush: Unleash Yourself Vios: Intelligent Lab
Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge
Advergames through  Activation Program
Activation Games <ul><li>BTL campaign through brand activation program. </li></ul><ul><li>With activation, brands intend t...
Some Samples Petualangan Immunospace
Some Samples Petualangan Immunospace
Some Samples Promag’s Mr. Maaggochi
Some Samples Leo Dance TNT Racing
More Samples Toyota in International Indonesia Motor Show 2007
Thank You And please visit  www.media-ide.com  for further info about interactive content and advergames. Contact me at:  ...
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Development Of Interactive Content & Advergames In Indonesia

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Development Of Interactive Content & Advergames In Indonesia

  1. 1. Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007
  2. 2. What is Content? <ul><li>Animation, comic, novel, games, smart application, online application, etc. </li></ul><ul><li>In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia. </li></ul><ul><li>Though, content has great potentials to be one. </li></ul>
  3. 3. Interactive Content <ul><li>Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc. </li></ul><ul><li>Smart mobile application. </li></ul><ul><li>Online branding: www.circleofbeauty.net , www.makinseru.com , etc. </li></ul><ul><li>Multimedia application. </li></ul><ul><li>Games. </li></ul><ul><li>Etc. </li></ul>
  4. 4. What kind of games? <ul><li>Games currently developed by Indonesia’s game developers can be categorized by these categories: </li></ul><ul><ul><li>Massive multiplayer online games </li></ul></ul><ul><ul><li>Casual games </li></ul></ul><ul><ul><li>Education games </li></ul></ul><ul><ul><li>Mobile games </li></ul></ul><ul><ul><li>Arcade games </li></ul></ul><ul><ul><li>Advergames </li></ul></ul><ul><ul><li>Games outsourcing </li></ul></ul>
  5. 5. Massive Multiplayer Games <ul><li>Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com ) </li></ul><ul><li>LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com ) </li></ul>
  6. 6. Casual Games <ul><li>Burger Rush – by Menara Games </li></ul><ul><li>Balloon Express – by Menara Games ( www.menaragames.com ) </li></ul><ul><li>Motorama – by IPlayAllDay </li></ul>
  7. 7. Education Games <ul><li>Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya. </li></ul><ul><li>(sorry, don’t have any screenshots…) </li></ul>
  8. 8. Mobile Games <ul><li>Ekspedisi Madewa – by Max Studio </li></ul><ul><li>Buru-buru – by Max Studio </li></ul><ul><li>Burning Armor – by Max Studio ( www.max-studio.net ) </li></ul>
  9. 9. Arcade Games <ul><li>Dino Duel – by Matahari Studios </li></ul><ul><li>A-Box game with customized character & development system – by ArtnFX </li></ul>
  10. 10. Advergames <ul><li>Petualangan Fristi – by Stratego </li></ul><ul><li>Berburu Harta Karun bersama Nutrilon Royal – by Stratego </li></ul><ul><li>Petualangan di Singapura – by Stratego ( www.strategocorp.com ) </li></ul>
  11. 11. Games Outsourcing <ul><li>Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com ) </li></ul>
  12. 12. Advergames & Online Branding
  13. 13. What is Advergames? <ul><li>Advertising by using games. </li></ul><ul><li>Distribution channel (currently used here in Indonesia) </li></ul><ul><ul><li>Part of brand campaign website. </li></ul></ul><ul><ul><li>Distributed virally online. </li></ul></ul><ul><ul><li>CD distribution (part of banded promo). </li></ul></ul><ul><ul><li>Event activation program. </li></ul></ul>
  14. 14. Why Do We Use Games? <ul><li>Clients always like something new and out of ordinary. </li></ul><ul><li>People love to interact virtually. </li></ul><ul><li>Avatar as virtual personification. </li></ul><ul><li>Games can be part of brand experience. </li></ul>
  15. 15. Who Are Involved? CLIENTS ADVERTISING AGENCY GAME DEVELOPER <ul><li>brand owner </li></ul><ul><li>who’s got the money </li></ul><ul><li>brand guardian </li></ul><ul><li>communication strategy </li></ul><ul><li>creative </li></ul><ul><li>activation channel </li></ul><ul><li>game concept </li></ul><ul><li>game developer </li></ul><ul><li>distribution </li></ul>
  16. 16. What Do We Do? <ul><li>Come up with a game concept that relates to the brand’s campaign message. </li></ul><ul><li>Develop the game based on client’s approval. </li></ul><ul><li>Prepare any kind of data measurements. </li></ul><ul><li>After the game launches, maintain and make sure the game system runs properly. </li></ul>
  17. 17. What Do We Do? <ul><li>Games as part of overall online branding. </li></ul><ul><li>Online strategy and concept of brand campaign. </li></ul><ul><li>Database report summary. </li></ul>
  18. 18. Online Branding Prospects <ul><li>More and more brands become interested in participating through online campaign. </li></ul><ul><li>More brands love to experiment with viral campaign (by using game or animation). </li></ul><ul><li>The increase of internet users (more than 18.000.000 users) </li></ul><ul><li>High speed internet access has become more affordable. </li></ul>
  19. 19. Some Samples McDonald’s Mix and Match Ular Tangga Chaki
  20. 20. Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors
  21. 21. Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA
  22. 22. Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat
  23. 23. Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP
  24. 24. Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2
  25. 25. Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku
  26. 26. Some Samples Rush: Unleash Yourself Vios: Intelligent Lab
  27. 27. Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge
  28. 28. Advergames through Activation Program
  29. 29. Activation Games <ul><li>BTL campaign through brand activation program. </li></ul><ul><li>With activation, brands intend to interact personally with their target. </li></ul><ul><li>Interactive application to bridge the connection between brand and consumer. </li></ul><ul><li>Built in brand message in the application. </li></ul>
  30. 30. Some Samples Petualangan Immunospace
  31. 31. Some Samples Petualangan Immunospace
  32. 32. Some Samples Promag’s Mr. Maaggochi
  33. 33. Some Samples Leo Dance TNT Racing
  34. 34. More Samples Toyota in International Indonesia Motor Show 2007
  35. 35. Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.
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