Development Of Interactive Content & Advergames In Indonesia

Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007

What is Content?
Animation, comic, novel, games, smart application, online application, etc.
In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia.
Though, content has great potentials to be one.

Interactive Content
Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc.
Smart mobile application.
Online branding: www.circleofbeauty.net , www.makinseru.com , etc.
Multimedia application.
Games.
Etc.

What kind of games?
Games currently developed by Indonesia’s game developers can be categorized by these categories:
Massive multiplayer online games
Casual games
Education games
Mobile games
Arcade games
Advergames
Games outsourcing

Massive Multiplayer Games
Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com )
LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com )

Casual Games
Burger Rush – by Menara Games
Balloon Express – by Menara Games ( www.menaragames.com )
Motorama – by IPlayAllDay

Education Games
Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya.
(sorry, don’t have any screenshots…)

Mobile Games
Ekspedisi Madewa – by Max Studio
Buru-buru – by Max Studio
Burning Armor – by Max Studio ( www.max-studio.net )

Arcade Games
Dino Duel – by Matahari Studios
A-Box game with customized character & development system – by ArtnFX

Advergames
Petualangan Fristi – by Stratego
Berburu Harta Karun bersama Nutrilon Royal – by Stratego
Petualangan di Singapura – by Stratego ( www.strategocorp.com )

Games Outsourcing
Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com )

Advergames & Online Branding

What is Advergames?
Advertising by using games.
Distribution channel (currently used here in Indonesia)
Part of brand campaign website.
Distributed virally online.
CD distribution (part of banded promo).
Event activation program.

Why Do We Use Games?
Clients always like something new and out of ordinary.
People love to interact virtually.
Avatar as virtual personification.
Games can be part of brand experience.

Who Are Involved? CLIENTS ADVERTISING AGENCY GAME DEVELOPER
brand owner
who’s got the money
brand guardian
communication strategy
creative
activation channel
game concept
game developer
distribution

What Do We Do?
Come up with a game concept that relates to the brand’s campaign message.
Develop the game based on client’s approval.
Prepare any kind of data measurements.
After the game launches, maintain and make sure the game system runs properly.

What Do We Do?
Games as part of overall online branding.
Online strategy and concept of brand campaign.
Database report summary.

Online Branding Prospects
More and more brands become interested in participating through online campaign.
More brands love to experiment with viral campaign (by using game or animation).
The increase of internet users (more than 18.000.000 users)
High speed internet access has become more affordable.

Some Samples McDonald’s Mix and Match Ular Tangga Chaki

Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors

Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA

Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat

Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP

Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2

Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku

Some Samples Rush: Unleash Yourself Vios: Intelligent Lab

Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge

Advergames through Activation Program

Activation Games
BTL campaign through brand activation program.
With activation, brands intend to interact personally with their target.
Interactive application to bridge the connection between brand and consumer.
Built in brand message in the application.

Some Samples Petualangan Immunospace

Some Samples Promag’s Mr. Maaggochi

Some Samples Leo Dance TNT Racing

More Samples Toyota in International Indonesia Motor Show 2007

Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.

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Development Of Interactive Content & Advergames In Indonesia

by Pitra Satvika on Nov 01, 2007

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Development Of Interactive Content & Advergames In Indonesia — Presentation Transcript