Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007

What is Content? Animation, comic, novel, games, smart application, online application, etc. In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia. Though, content has great potentials to be one.

Animation, comic, novel, games, smart application, online application, etc.

In Indonesia, content still has not contribute as a major source of income, compared to other Asian countries, such as Japan, Korea and Malaysia.

Though, content has great potentials to be one.

Interactive Content Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc. Smart mobile application. Online branding: www.circleofbeauty.net , www.makinseru.com , etc. Multimedia application. Games. Etc.

Online application (with web 2.0 trend): www.kronologger.com , www.wikimu.com , www.fupei.com , www.moodmill.com , etc.

Smart mobile application.

Online branding: www.circleofbeauty.net , www.makinseru.com , etc.

Multimedia application.

Games.

Etc.

What kind of games? Games currently developed by Indonesia’s game developers can be categorized by these categories: Massive multiplayer online games Casual games Education games Mobile games Arcade games Advergames Games outsourcing

Games currently developed by Indonesia’s game developers can be categorized by these categories:

Massive multiplayer online games

Casual games

Education games

Mobile games

Arcade games

Advergames

Games outsourcing

Massive Multiplayer Games Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com ) LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com )

Inspirit Arena – by Altermyth Studio ( www.inspiritarena.com )

LiloFriends – by Li’L Online Games Inc ( www.lilofriends.com )

Casual Games Burger Rush – by Menara Games Balloon Express – by Menara Games ( www.menaragames.com ) Motorama – by IPlayAllDay

Burger Rush – by Menara Games

Balloon Express – by Menara Games ( www.menaragames.com )

Motorama – by IPlayAllDay

Education Games Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya. (sorry, don’t have any screenshots…)

Lots of Education CD ROM published by Akal Interaktif, EduGames, and Yohannes Surya.

(sorry, don’t have any screenshots…)

Mobile Games Ekspedisi Madewa – by Max Studio Buru-buru – by Max Studio Burning Armor – by Max Studio ( www.max-studio.net )

Ekspedisi Madewa – by Max Studio

Buru-buru – by Max Studio

Burning Armor – by Max Studio ( www.max-studio.net )

Arcade Games Dino Duel – by Matahari Studios A-Box game with customized character & development system – by ArtnFX

Dino Duel – by Matahari Studios

A-Box game with customized character & development system – by ArtnFX

Advergames Petualangan Fristi – by Stratego Berburu Harta Karun bersama Nutrilon Royal – by Stratego Petualangan di Singapura – by Stratego ( www.strategocorp.com )

Petualangan Fristi – by Stratego

Berburu Harta Karun bersama Nutrilon Royal – by Stratego

Petualangan di Singapura – by Stratego ( www.strategocorp.com )

Games Outsourcing Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com )

Develop outsourcing jobs for design and artworks (or other assets) – Matahari Studios ( www.mataharistudios.com )

Advergames & Online Branding

What is Advergames? Advertising by using games. Distribution channel (currently used here in Indonesia) Part of brand campaign website. Distributed virally online. CD distribution (part of banded promo). Event activation program.

Advertising by using games.

Distribution channel (currently used here in Indonesia)

Part of brand campaign website.

Distributed virally online.

CD distribution (part of banded promo).

Event activation program.

Why Do We Use Games? Clients always like something new and out of ordinary. People love to interact virtually. Avatar as virtual personification. Games can be part of brand experience.

Clients always like something new and out of ordinary.

People love to interact virtually.

Avatar as virtual personification.

Games can be part of brand experience.

Who Are Involved? CLIENTS ADVERTISING AGENCY GAME DEVELOPER brand owner who’s got the money brand guardian communication strategy creative activation channel game concept game developer distribution

brand owner

who’s got the money

brand guardian

communication strategy

creative

activation channel

game concept

game developer

distribution

What Do We Do? Come up with a game concept that relates to the brand’s campaign message. Develop the game based on client’s approval. Prepare any kind of data measurements. After the game launches, maintain and make sure the game system runs properly.

Come up with a game concept that relates to the brand’s campaign message.

Develop the game based on client’s approval.

Prepare any kind of data measurements.

After the game launches, maintain and make sure the game system runs properly.

What Do We Do? Games as part of overall online branding. Online strategy and concept of brand campaign. Database report summary.

Games as part of overall online branding.

Online strategy and concept of brand campaign.

Database report summary.

Online Branding Prospects More and more brands become interested in participating through online campaign. More brands love to experiment with viral campaign (by using game or animation). The increase of internet users (more than 18.000.000 users) High speed internet access has become more affordable.

More and more brands become interested in participating through online campaign.

More brands love to experiment with viral campaign (by using game or animation).

The increase of internet users (more than 18.000.000 users)

High speed internet access has become more affordable.

Some Samples McDonald’s Mix and Match Ular Tangga Chaki

Some Samples Berburu Harta Karun Bersama Nutrilon Royal Clear Warriors

Some Samples Petualangan di Singapura Bank Niaga: CINskie & lufTA

Some Samples Petualangan Fristi: Perjalanan ke Masa Depan Petualangan Fristi: Tantangan Profesor Jahat

Some Samples Metro Love Potion #12 Sunsilk Dare to Shine Clear Match O’Rama Timbangan Virtual WRP

Some Samples Indosat Race 4 Win Conello Jago Gebet Lifebuoy Uji Cerdas 2004 Pocong 2

Some Samples L.A. Lights Indie Fest Nutrisari Soulmateku

Some Samples Rush: Unleash Yourself Vios: Intelligent Lab

Some Samples Lifebuoy Berbagi Sehat Gudang Garam My Room Djarum Super Rockin’ Challenge

Advergames through Activation Program

Activation Games BTL campaign through brand activation program. With activation, brands intend to interact personally with their target. Interactive application to bridge the connection between brand and consumer. Built in brand message in the application.

BTL campaign through brand activation program.

With activation, brands intend to interact personally with their target.

Interactive application to bridge the connection between brand and consumer.

Built in brand message in the application.

Some Samples Petualangan Immunospace

Some Samples Petualangan Immunospace

Some Samples Promag’s Mr. Maaggochi

Some Samples Leo Dance TNT Racing

More Samples Toyota in International Indonesia Motor Show 2007

Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.