City of Doral Partnership Opportunities Program

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City of Doral Partnership Opportunities Program

  1. 1. 2011-2012SPONSORSHIPOPPORTUNITIES
  2. 2. INTRODUCTIONINTRODUCTION Mayor’s Message City Council Dear Potential Partner: The City of Doral is proud to be the premier place to LIVE, WORK, LEARN and PLAY in South Florida. It is because of you and our thriving community that Doral is Ranked # 2 in Forbes.com’s List of America’s Top 25 Towns to Live Well, Ranked # 51 in CNNMoney. com’s Top 100 Places to Live and Launch a Business in the U.S. and Vice Mayor Councilman named the BEST CITY IN FLORIDA TO START A BUSINESS by Michael DiPietro Pete Cabrera Business Week. Your continued support allows us to offer exceptional recreational programs and special events in our world class parks for our residents and visitors throughout the year. I encourage you to look over this sponsor package and familiarize Mayor yourself with all Doral has to offer. This package was developed to Juan Carlos Bermudez give you all the information you need on sponsorship opportunities in our great City. Our staff is always on hand if you have any questions or comments when making the decision to join us as a sponsor. Councilwoman Councilman I appreciate your business and feel proud that you are a part of our Ana Maria Rodriguez Luigi Boria community. Thank you for taking the time to consider participating with us here at the City of Doral. Sincerely, City Manager Assistant City Manager Yvonne Soler-McKinley J. Mark Taxis Juan Carlos Bermudez Mayor, City of Doral 1
  3. 3. INTRODUCTION INTRODUCTION Table of Contents Get to Know Us The City of Doral was incorporated on June 24, 2003, and is one Get to Know Us 3 of thirty-four municipalities in Miami-Dade County, Florida. Conveniently located just one mile from Miami International Our Parks! 4 Airport and twelve miles from Downtown Miami, our City is home to approximately 45,000 residents and regularly hosts in excess of 100,000 people who work within the City. The City of Doral occupies Target Market Profile 4-5 a land area of 15 square miles bordered on the west by the Ronald Reagan Turnpike, to the north by the Town of Medley, to the east by Reaching Your Marketing Goal 6 the Palmetto Expressway and to the South by the City of Sweetwater. Most Valuable Partner 6-7 • 1.9 yearly overall unemployment rate/6.7 yearly rate for State of Florida Calendar of Events, Programs, and Sports 8-11 • Median Household income $80,000/Average 12 household income $110,000 Events/Category Levels • Over 12,000 occupational licenses/9,000 businesses Bronze Events 13-19 • 56% of businesses hired employees in the last year • Among the lowest millage rates Silver Events 20-23 in Miami-Dade County Gold Events 24-28 • Additional 1 million square feet Class A office space planned in the next 10 years Platinum Events 29-31 How to Apply 32 2 3
  4. 4. INTRODUCTION INTRODUCTION Our Parks! Age 15-19 Age 20-24 5.1% 4.7% Age 25-34 17.5% Morgan Levy Park Age 35-44 19.8% 5300 NW 102nd Avenue, 305-482-9590 Age 45-54 13.9% This 14-acre state-of-the art neighborhood park features spectacular Age 55-64 8.2% sports fields, a multipurpose recreational center, and is an ideal venue Age 65-74 3.5% for celebrations, festivals and community events. Age 75-84 1.3% Doral Meadow Park Age 85+ 0.4% 11555 NW 58th Street Race This 14-acre park is ideal for youth sports and adult leagues. White 7% JC Bermudez Park Black 2% 3000 NW 87th Avenue Asian 5% This 81-acre park with a 21-acre lake is the largest park in the City. Its Hispanic 79% open green space is ideal for corporate gatherings and community events. Other 9% Veterans Park Household 10190 NW 33rd Street Total 17,500 Construction of this gated, 1.2 acre neighborhood park was completed Families 12,109 (69%) November 1st 2010. 1 Resident 1,925 (11%) 2 Residents 5,075 (29%) Target Market Profile 3 or More Owner occupied 10,500 (60%) 11,375 (65%) Renter Occupied 5,950 (34%) Doral’s population has grown 77% in the last 8 years and 8,000 new home and mixed used units are planned in the next 7 to 9 years. Family Income Median Doral $80,600 Population Median County $35,000 Total Population 46,000 Median USA $44,000 Age 0-7 9.9% Per Capita Doral $41,000 Age 5-9 8.7% Average Doral $111,000 Age 10-14 7.0% * Information provided by the City of Doral office of Economic Developement. 4 5
  5. 5. INTRODUCTION INTRODUCTION Reaching Your MVP Benefits • Special discounts on packages that include 3 or more events, Marketing Goal programs, and/or sports. • Receive invaluable year-round exposure. The City of Doral has multiple sponsorship opportunities to fit your • Added benefits such as MVP mentions at events and specific marketing goals and budget. We offer a variety of marketing special recognitions. tools in our inclusive sponsorship packages so that you can find the • Easy application and one-time payment process, so you don’t level that works for you. We are always open to other ideas, so let have to worry about deadlines. us know if you are interested in putting together a unique yearlong • Customized benefits and creative partnership opportunities. partnership package. • Guaranteed benefits and inclusion on all collateral materials. The City of Doral has an exceptional and comprehensive platform to • And many more! fit your marketing goals and budget. Step into the spot light and put your store or product in front of thousands of potential consumers. It’s simple to participate: We are one of the fastest growing communities in Miami-Dade Step 1 – Select all the events and which levels for each given event County, providing high quality events, programs and sports for you want to participate in. friends and residents of Doral. Step 2 – Review the chart which outlines the specifics of each level. We appreciate you taking the time to find out about our sponsorship Step 3 – Schedule a meeting with City of Doral’s Parks & opportunities and what we can do to help promote your company. Recreation to customize your benefits and submit We look forward to working with you to grow our community into your application. a place we can all Live, Work, Learn and Play together! Our sponsorship program is adaptable to meet the needs of your Most Valuable Partner organization. We will customize a sponsorship package for you, based on your needs, to create a successful partnership. With a helpful staff Become a year round sponsor, and save! to assist, you can be confident that your sponsorship will earn results for your company. Exhibiting at the City of Doral Parks and Recreation Department’s special events, sports and programs gives you much more this year through the MVP, Most Valuable Partner, Program. We offer year- To learn more on how you can become an MVP, please contact the Parks round sponsorship opportunities to extend your company’s reach and Recreation Department, to create your customized package today! and guarantee your partnership through the events, sports and programs chosen. 6 7
  6. 6. INTRODUCTION INTRODUCTION Calendar of Events, Date Event Location Programs and Sports Special Olympics InterContinental December 8 Awards Ceremony West Miami Date Event Location Holiday Lights December 10 & Ice JC Bermudez Park Friday Night Live October 14 Grab That Flag Morgan Levy Park December 15 Silver Club Seminar Morgan Levy Park Silver Club Bingo October 14 Night Morgan Levy Park January 6 Movies at Morgan Levy Park the Park October 23 Doral Car Show JC Bermudez Park Get Fit Doral Morgan Levy Park January 14 Health Fair November 4 Silver Club Morgan Levy Park Get Fit Doral Bingo Night January 14 - Wellness Morgan Levy Park April 14 Chanllenge Silver Club Morgan Levy Park November 10 Seminar Friday Night Live January 20 - Hoops Night Doral Meadow Park November 17 Turkey Trot Doral Meadow Park Camping Under JC Bermudez Park January 27-28 November 19 Play Day Doral Meadow Park the Stars Movies at Morgan Levy Park Movies at December 2 the Park February 3 Morgan Levy Park the Park Silver Club December 2 Bingo Night Morgan Levy Park Rhythm in the February 10 JC Bermudez Park Park Series Breakfast with Ronald Reagan/Doral December 3 Santa Calendar of Events, Programs Sr. High School and Sports continued 8 9
  7. 7. INTRODUCTION INTRODUCTION Date Event Location Date Event Location February 19 Adult Soccer Morgan Levy Park July 4 4th of July JC Bermudez Park Dr. Seuss February 25 RRSHS Birthday Party Doral Broncos August JC Bermudez Park Kick Off Night Lights Morgan Levy Park March 2 Battle of RRSHS August Celebration the Bands Rhythm in JC Bermudez Park March 9 the Park Doral Broncos September Doral Meadow Park March 31 EGGstravaganza Morgan Levy Park Homecoming Beach Vollyball September Morgan Levy Park Tournament Rhythm in April 13 JC Bermudez Park the Park Silver Club September 8 Grandparents Day Morgan Levy Park Students in April 14 Morgan Levy Park Action Luau Silver Club September 21 Morgan Levy Park April 21 5K Morgan Levy Park Potluck Friday Night Special Olympics April 27 Morgan Levy Park Year Round Varies Live Sports Program Health and Year Round Wellness Seminar Morgan Levy Park Silver Club Series May Appreciation TBD Brunch * Some dates are not yet scheduled, and subject to change. 10 11
  8. 8. INTRODUCTION Event Categories/Levels Bronze Events BRONZE EVENTS All of our events, programs and sports are divided into categories of Bronze, Silver, Gold and Platinum. Categories reflect attendance Attendance: Below 100 and program participation rate with Bronze being the lowest and Platinum being the highest. Each category has three levels, with the following benefits: Level 3: $50 Level 2: $150 Benefits of Level 1: $250 Sponsorship Level 3 Level 2 Level 1 Collateral Inclusion • Get Fit Doral Wellness Challenge Online Presence • Students in Action Luau • Turkey Trot Print Exposure • Special Olympics Annual Booth Space Appreciation Ceremony • Silver Club Seminar & Luncheons Included in the Press Release • Silver Club Bingo Nights Signage Rights • Silver Club Dinner & Socials • Friday Night Live Public Announcements • Health and Wellness Seminars Framed Certificate • Special Olympics Team • Special Needs Program For your convenience, we have divided our book into the four categories, starting with our Bronze and provided for you more information and demographics of each event, program and sport. 12 13
  9. 9. Date: November 17th Date: January 14th – April 14th Turkey Trot Attendance: 100 Get Fit Doral Attendance: 100 Kind of Sponsor: Cash/Product Wellness Kind of Sponsor: Product/In-Kind Audience: Families / Boys & Girls (ages 6-16) Audience: Adult/Teen ChallengeBRONZE EVENTS Description: The City of Doral hosts their Description: Right on time for everyone’s BRONZE EVENTS annual Turkey Trot for kids enrolled in our sport New Year Resolution, residents sign up to programs. It’s a ¼ mile race competition where participate in a 90 day wellness challenge. The kids compete to win a turkey for the holidays. challengers will take their body measurements Application Due: October 11th at the beginning and end of the challenge. The participants will have monthly events and newsletters for encouragement on their adoption of a healthy lifestyle. Application Due: December 5th Students in Event Name: Students in Action Volunteer Luau Date: April 14 Special Event Name: Special Olympics Annual Appreciation Ceremony Action Attendance: 50 Olympics Date: December 8th Volunteer Kind of Sponsor: Cash/Product Audience: Teens/Male/Female 13-18 years old. Annual Attendance: 80-100 Kind of Sponsor: Cash/Product/In-Kind Luau Description: Volunteers are an essential piece Appreciation Audience: Special Needs Athletes Ages 8+ to delivering quality events, and we appreciate them during our annual Students in Action Ceremony and their families Description: The City of Doral Special Volunteer Luau. This afternoon is for them to be recognized and awarded for the commitment Olympics Team Annual Appreciation Ceremony to service. brings together all athletes and families in order Application Due: March 1 to recognize the wonderful effort and dedication throughout the year. Special levels available. Application Due: November 9th 14 15
  10. 10. Event Name: Silver Club Seminars Event Name: Silver Club Bingo Nights Silver Club Date: Monthly Silver Club Date: Monthly Seminars Attendance: 50-60 Bingo Nights Attendance: 50-60 Kind of Sponsor: Product/In-Kind Kind of Sponsor: Product Audience: Senior Citizens 55+ Audience: Senior Citizens 55+ BRONZE EVENTS BRONZE EVENTS Description: Each month the City of Doral Description: Each month the City of Doral Silver Club offers educational health seminars Silver Club offers its members an exciting night and a luncheon, sponsored by companies, to full of bingo games, refreshments and prizes. our active seniors. Application Due: Varies Application Due: Varies Event Name: Friday Night Live Friday Night Silver Club Event Name: Silver Club Dinner & Socials Dates: Varies Date: Varies Live Attendance: 60-90 Dinner & Attendance: 60-80 Kind of Sponsor: Cash/Product Socials Kind of Sponsor: Cash/Product Audience: Teens/Male/Female 13-18 years old. Audience: Senior Citizens 55+ Description: City of Doral Friday Night Live is Description: Events include Grandparents Day a program for teenagers that offer several sport Breakfast, Hispanic Heritage Celebration Potluck tournaments such as basketball, flag football and Dinner & Social, Turkey Dinner & Social, and sand volleyball. the Silver Club Member Appreciation Brunch. Application Due: Varies Application Due: Varies 16 17
  11. 11. Event Name: Special Needs Program Health and Event Name: Health and Wellness Seminars Special Date: Once a week, varies by session Date: Multiple Needs Attendance: 24 Wellness Attendance: 25 Kind of Sponsor: In-Kind Kind of Sponsor: Cash/Product/In-Kind Program Audience: Special Needs Participants Ages 8+ Seminars Audience: Adult/Teen Description: Educational and recreationalBRONZE EVENTS BRONZE EVENTS Description: The City of Doral provides its program designed for persons with special citizens and guests with educational health needs ages 8 and over. The program will offer those enrolled the opportunity to learn a variety seminars. Demonstrations on various health of important life skills as well as the chance to and wellness topics are provided including participate in group activities such as sports and cooking, healthy eating, exercise, and health. dance. This program promises to be an enriching Application Due: Varies experience for its participants, boosting self- confidence and team spirit in a lively, positive Event Name: Special Olympics Team atmosphere. Special Date: Year-round Application Due: Varies Olympics Attendance: 30-40 Kind of Sponsor: Cash/Product/In-Kind Team Audience: Special Needs Athletes Ages 8+ Description: The City of Doral Special Olympics Team is a program designed for athletes, ages 8 and older, with an intellectual disability, cognitive delay or a development disability, that is, functional in both general learning and adaptive skills. The intention of this team is to reach out to the special needs population in our Doral community and provide them with recreational sport activities. Application Due: Varies 18 19
  12. 12. Event Name: Breakfast with Santa Breakfast Silver Events with Santa Date: December 3rd Attendance: 500 Kind of Sponsor: Cash/Product Audience: Family/All Ages Description: Families enjoy breakfast together Attendance: 100-500 while they enjoy taking pictures with Santa and different activities such as story time, face Level 3: $150 painting, and Holiday arts and crafts. Application Due: November 9th Level 2: $350   Level 1: $550SILVER EVENTS SILVER EVENTS • Adult Soccer • Rhythm in the Park Series • Doral Broncos Kickoff Event Name: Adult Soccer • Breakfast with Santa Adult Soccer Date: February 19th • Movies at the Park Series • Beach Volleyball Tournament Attendance: 200 Kind of Sponsor: Cash/Product Audience: Adults/Males/Females Description: The City of Doral hosts a recreational soccer league for adults. Application Due: January 3rd 20 21
  13. 13. Event Name: Movies at the Park Doral Event Name: Doral Broncos Kick Off Movies at Date: Varies Date: August 2012 Broncos Attendance: 300 the Park Attendance: 300-400 Kind of Sponsor: Cash/Product Kind of Sponsor: Cash/In-Kind Kick Off Audience: Family/Children Audience: Family/All Ages Description: Kick off to the youth football Description: Join us for entertaining films “on the and cheer season. Pep rally, games, and green” on a giant inflatable movie screen at Morgan introduction of teams. Levy Park. Bring your lawn chairs and blankets. Application Due: July 9th Added Benefit: Add your logo on the colossal screen for levels 2 & 3. Application Due: VariesSILVER EVENTS SILVER EVENTS Rhythm in Event Name: Rhythm in the Park Series Date: Varies the Park Attendance: 150 Event Name: Beach Volleyball Tournament Series Kind of Sponsor: Cash/Product/In-Kind Beach Date: TPD Audience: Family/All Ages Description: A family evening at the park Volleyball Attendance: 200 Kind of Sponsor: Cash/Product listening to live music and enjoying different Tournament Audience: Adults/Males/Females foods the “Food Trucks” have to offer. Description: The City of Doral hosts beach Application Due: Varies style volleyball tournament for adults. Application Due: August 1st 22 23
  14. 14. Event Name: Doral Car Show Doral Car Gold Events Date: October 23rd Show Attendance: 700 Kind of Sponsor: Cash/Product Audience: Family/All ages Description: The City of Doral exhibits the Attendance: 500-5,000 “Classic Cars” and provides an afternoon filled with live entertainment. All ages enjoy the displays of Doral’s hot wheels! Level 3: $500 Application Due: October 13th Level 2: $800 Level 1: $1,500 • Get Fit Doral Health and Wellness Fair • Camping Under the Stars Event Name: Play Day • Dr. Seuss Birthday Bash Play Day Date: November 19th • Battle of the Bands Attendance: 2,000 • 5K Kind of Sponsor: Cash/Product/In-kindGOLD EVENTS GOLD EVENTS • Doral Car Show Audience: Family/Children • Play Day Description: A day where the whole family can come out and play together. The park is filled with sports and recreational activities for the whole family. Application Date: October 11th 24 25
  15. 15. Event Name: Get Fit Doral Health Fair Event Name: Dr. Seuss Birthday Bash Get Fit Doral Date: January 14th Dr. Seuss Date: February 25th Health and Attendance: 500 Birthday Attendance: 1,200 Kind of Sponsor: Cash/Product Kind of Sponsor: Cash/Product/ In-Kind Wellness Fair Audience: Family/All Ages Bash Audience: Family/Children Description: This event will kick off the 90-day Description: City of Doral support Read Across America by celebrating Dr. Seuss’s Get Fir Doral Wellness Challenge. There will be Birthday! During this event, families will enjoy informational health booths, cooking & exercise passive activities, mini carnival of games, face demonstrations and wellness screenings. painting, story time and magic shows. Application Due: December 5th Application Due: January 3rd Event Name: Camping under the Stars Camping Date: January 27th - 28th Under the Attendance: 2,500 Kind of Sponsor: Cash/Product Stars Description: The City of Doral gives their residents and guests the camping experience Event Name: Battle of the Bands right in their own back yard at JC Bermudez Park. A night filled with camping activities Battle of Date: March 2nd such as storytelling, marshmallow roast and a the Bands Attendance: 500 movie on a colossal screen. Kind of Sponsor: Cash/Product Added Benefit: Add your logo on the Description: Give undiscovered stars theGOLD EVENTS GOLD EVENTS colossal screen for levels 2 & 3. chance at the spot light. This event is a live Application Due: December 5th show where different middle, high school and college student bands compete for the ultimate band overall. Family, friends, and followers come to see them shine. Application due: February 1st 26 27
  16. 16. Event Name: 5K 5k Date: April 21st Attendance: 600 Kind of Sponsor: Cash/ Product Platinum Events Audience: Athletes/Male/Female/All Ages Description: The City of Doral promotes health and exercise through our annual 5K Run. The 5K is a professionally timed race/ Attendance: 5,000+ walk. There is a mini festival to award all those with the top times and categories. Level 3: $1,500 Application Due: March 1st Level 2: $3,000 Level 1: $7,500 • EGGstravaganza • 4th of July • Holiday Lights & IceGOLD EVENTS PLATINUM EVENTS 28 29
  17. 17. Holiday Event Name: Holiday Lights & Ice Independence Event Name: Independence Day Celebration Date: December 10th Date: July 4th Lights & Ice Attendance: 6,000 Day Celebration Attendance: 27,000 Kind of Sponsor: Cash/Product Kind of Sponsor: Cash/Product Audience: Family/All Ages Audience: Family/All Ages Description: Celebrate the holidays with the Description: Independence Day Celebration Cite of Doral during Holiday Lights & Ice. is the largest event put together by the City of This family friendly event includes photos Doral. The event brings more than 27,000 event with Santa Claus, snow piles, fireworks, face goers who enjoy an evening of concert, food, painting, carnival rides and more! military interaction and a 23 minute firework Application Due: November 9th show choreographed to patriotic tunes. Application Due: May 14th EGGstravaganza Event Name: EGGstravaganza Date: March 31st Attendance: 6,000 Kind of Sponsor: Cash/Product Audience: Family/All Ages Description: The Doral Bunny is hopping on through for our annual EGGstravaganza! Patrons will enjoy carnival rides, egg hunts, fun games and other interactive activities throughout the fun afternoon. Application Due: February 1st PLATINUM EVENTSPLATINUM EVENTS 30 31
  18. 18. Sponsorship Application and Agreement How to Apply City of Doral  8300 NW 53rd Street  Doral, FLWe thank you for taking the time in reviewing our opportunities and This agreement dated this __________ day of _________________________, 2011/2012, by and betweenhope to partner with you at a future event to promote your business ______________________________________ hereinafter called “Sponsor” and The City of Doral. Inthrough the premiere place to Live, Work, Learn and Play, City of Doral! accordance with the terms, conditions, and regulations, set forth in the sponsorship package attached hereto the undersigned hereby makes application to participate in ________________________________ which, [Event Name] when accepted by the City of Doral, becomes a contract.We are delighted to be able to work with a number of prospective Don’t delay! The sooner sponsorships are confirmed, the sooner we can promote your contribution or service.businesses to help them reach their marketing goals and be able Contact Information: (Please type or clearly print.) Sponsorship Level Desired:to build brand awareness along with giving back to the Doral Company Name:________________________ Level Name:__________________________________ SA Contact Person:_________________________ Total Amount/Value: $_______________community. The sponsorship process is administered by the Parks Title:_________________________________  In-Kind  Cash  Productand Recreation Department. Please follow these steps in submitting Address:______________________________an application for sponsorship: City:_______________State:_____Zip:______ Promotional Information Required: Phone:( )____________Fax:( )_______________ Please provide a brief description (50 words or less) and Email:________________________________ logo of your company for use in promoting your company. Company Description (May be subject to editorial changes.):• Select the Special Events, Programs and/or Sports that interest M ____________________________________________________ Payment Information you from this booklet. Full payment is due upon receipt of invoice. ____________________________________________________• Visit www.cityofdoral.com to download the Method of Payment: ______________________________________________  Check (payable to The City of Doral) Sponsorship Application.  Credit Card:  Visa  MC PL ______________________________________________• Email application to Parks & Recreation. Exp. Date:_____________________________ Art Needed for Ad or Logo: Account No.:___________________________ The preferred file formats are Adobe Illustrator® files,Should you have any questions on any particular event, program or Cardholder’s Name:______________________ Adobe Photoshop® files, PDF files, or EPS files. Contact Authorized Signature:_____________________ person for art (full name, phone number, and emailsport, or simply would like to inquire about customized packages Billing Zip Code:_______Date:____/___/____ address)and levels, please contact: _________________________________________________ E Acceptance of Application _________________________________________________ Anaisabel Garcia This acceptance occurs only after a representative of the City of Doral countersigns this document and after Special Events Coordinator payment has been acknowledged by the City of Doral. The Return application and direct questions regarding Anaisabel Garcia City of Doral reserves the right to reject any application. By City of Doral sponsorships to: Special Events Coordinator signing this contract, the company agrees to meet all City of Doral 305-593-6611 specified deadlines and be in compliance with the City of Doral Parks and Recreation Rules and Regulations. 8300 NW 53 St. Suite 202 8300 NW 53rd Street, Suite 202 ______________________________________________ Doral, FL 33166 Doral, FL 33166 _______________________________________________ (Company representative signature) T (305) 593-6611 F (305) 593-6615 (City of Doral representative signature) 32 33
  19. 19. Parks & Recreation Department8300 NW 53 Street, Suite 202 Doral, FL 33166 (305) 593-6600 www.cityofdoral.com

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