Link Building   Ari Nahmani
VSJohn Mueller from Google        WHO???
SO YOU’RE SAYING THERE’S A CHANCE?
Last Session!
I CAN HAZ NAP NOW?
Promise:1 TAKEAWAY
Confession
I’M NOT ABLACK HATSEO ‘NINJA’
I FOLLOW THESE PEEPS
BUT: My SEO  upbringingwas on the 3Ps
Poker, Pills, porn …. And many of the most competitive   SEO verticals
USED TO READ THIS…
SOMETIMES I MISS IT…
“visualizing long-tail     opportunities viaanalytics, excel, & weighted       word clouds”
So I went trolling…..
AS MUCH AS THINGS HAVE     CHANGED….
& DESPITE THESE…
Antiquated Sketchy LinkBuilding STILL   WORKS.
CASE STUDY
DISCLAIMER: I DON’T ENDORSE THIS TACTIC  http://www.thogenhaven.com/the-difference-between-a-regular-seo-blog-post-and-seo...
Payday LoansULTIMATE SEO QUESTION: WHY #1?
NO LINKS ACCORDING TO OSE??
HOW DID THEY DO IT?        CREATED TWO WEEKS AGO?
HOW DID THEY DO IT? LINK ACQUISTION: PAST 2 WEEKS ONLY
HOW DID THEY DO IT?  3K unique domains linking in 4 days?
‘Payday Loans’  in the UK!
RECOGNIZE THIS DESIGN?
HOW DID THEY DO IT?     OTHER VERTICALS: WEB DESIGN
HOW DID THEY DO IT?
HOW DID THEY DO IT?       >1K domains linking overnight
HOW DID THEY DO IT? This Method Obtains Links  From High    Quality    Sites?
HOW DID THEY DO IT?                      •Site registered <2                       weeks ago                      •3K+ uni...
HOW DID THEY DO IT?
HOW DID THEY DO IT?
Okay. But how did they roll out thatmany hidden links on quality sitesseemingly overnight?!? WTF!
PRO TIP: ChromeSniffer ExtensionRecognizes CMS +     Plugins
HOW DID THEY DO IT? 1. Discovered that all    of the thousands of    linking sites were all    on Joomla! 2. All of the li...
HOW DID THEY DO IT?  Tactics Reviewed:  • Create or leverage popular CMS plugins    by hiding embedded text links.  • Hide...
HOW DID THEY DO IT?  THOUSANDS OF SLEEPER ZOMBIE SITES
“CAN I DO THAT?”
IS THE STRATEGY APPLICABLE TO ME?
IS THE STRATEGY APPLICABLE TO ME?        WARNING:              DON’T TRY THIS AT HOME (Or on your main money site!)
IS THE STRATEGY APPLICABLE TO ME?   Who does this work for?   • Lead generation sites whose industries     have high CPL /...
IS THE STRATEGY APPLICABLE TO ME?
IS THE STRATEGY APPLICABLE TO ME?  REMEMBER:  • This strategy can last for days, weeks, or even months  • Eventually the s...
HOW DID THEY DO IT?                      BE AFRAID
Ari Nahmani    Founder / CEOKahena Digital Marketing     @AriNahmani    WE’RE HIRING!    AFTER PARTY!
Image Credits•   Slide 2 – http://searchmarketingexpo.com/israel•   Slide 4 – http://dejanseo.com.au/tabs/•   Slide 6 – ht...
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
SMX Israel - Zombie Link Building - Ari Nahmani
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SMX Israel - Zombie Link Building - Ari Nahmani

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I was asked to speak on the agressive SEO panel. I do not endorse this tactic - rather was illustrating how sketchy link building still works despite recent algorithmic changes (Panda / Penguin) by Google.

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SMX Israel - Zombie Link Building - Ari Nahmani

  1. 1. Link Building Ari Nahmani
  2. 2. VSJohn Mueller from Google WHO???
  3. 3. SO YOU’RE SAYING THERE’S A CHANCE?
  4. 4. Last Session!
  5. 5. I CAN HAZ NAP NOW?
  6. 6. Promise:1 TAKEAWAY
  7. 7. Confession
  8. 8. I’M NOT ABLACK HATSEO ‘NINJA’
  9. 9. I FOLLOW THESE PEEPS
  10. 10. BUT: My SEO upbringingwas on the 3Ps
  11. 11. Poker, Pills, porn …. And many of the most competitive SEO verticals
  12. 12. USED TO READ THIS…
  13. 13. SOMETIMES I MISS IT…
  14. 14. “visualizing long-tail opportunities viaanalytics, excel, & weighted word clouds”
  15. 15. So I went trolling…..
  16. 16. AS MUCH AS THINGS HAVE CHANGED….
  17. 17. & DESPITE THESE…
  18. 18. Antiquated Sketchy LinkBuilding STILL WORKS.
  19. 19. CASE STUDY
  20. 20. DISCLAIMER: I DON’T ENDORSE THIS TACTIC http://www.thogenhaven.com/the-difference-between-a-regular-seo-blog-post-and-seo-outingWARNING: SEO ‘OUTING’ TABOO
  21. 21. Payday LoansULTIMATE SEO QUESTION: WHY #1?
  22. 22. NO LINKS ACCORDING TO OSE??
  23. 23. HOW DID THEY DO IT? CREATED TWO WEEKS AGO?
  24. 24. HOW DID THEY DO IT? LINK ACQUISTION: PAST 2 WEEKS ONLY
  25. 25. HOW DID THEY DO IT? 3K unique domains linking in 4 days?
  26. 26. ‘Payday Loans’ in the UK!
  27. 27. RECOGNIZE THIS DESIGN?
  28. 28. HOW DID THEY DO IT? OTHER VERTICALS: WEB DESIGN
  29. 29. HOW DID THEY DO IT?
  30. 30. HOW DID THEY DO IT? >1K domains linking overnight
  31. 31. HOW DID THEY DO IT? This Method Obtains Links From High Quality Sites?
  32. 32. HOW DID THEY DO IT? •Site registered <2 weeks ago •3K+ unique domains linking in a matter of days •Links from high quality sites… •Ranking #1 for highly competitive ‘money’ terms.
  33. 33. HOW DID THEY DO IT?
  34. 34. HOW DID THEY DO IT?
  35. 35. Okay. But how did they roll out thatmany hidden links on quality sitesseemingly overnight?!? WTF!
  36. 36. PRO TIP: ChromeSniffer ExtensionRecognizes CMS + Plugins
  37. 37. HOW DID THEY DO IT? 1. Discovered that all of the thousands of linking sites were all on Joomla! 2. All of the links were directly adjacent to a ‘slider’ plugin
  38. 38. HOW DID THEY DO IT? Tactics Reviewed: • Create or leverage popular CMS plugins by hiding embedded text links. • Hide text link via CSS positioning (really, google?) • Allow for automatic deployment of plugin code: external include or updates [change link code / anchor text on the fly!]
  39. 39. HOW DID THEY DO IT? THOUSANDS OF SLEEPER ZOMBIE SITES
  40. 40. “CAN I DO THAT?”
  41. 41. IS THE STRATEGY APPLICABLE TO ME?
  42. 42. IS THE STRATEGY APPLICABLE TO ME? WARNING: DON’T TRY THIS AT HOME (Or on your main money site!)
  43. 43. IS THE STRATEGY APPLICABLE TO ME? Who does this work for? • Lead generation sites whose industries have high CPL / payout for qualified leads. • Service industry with high price points • Affiliates with big budget who are used to high risk tactics • Access to agile system of web dev for creating / flipping sites
  44. 44. IS THE STRATEGY APPLICABLE TO ME?
  45. 45. IS THE STRATEGY APPLICABLE TO ME? REMEMBER: • This strategy can last for days, weeks, or even months • Eventually the site will get banned / penalized (not an if, but a when) • Awesome tactic as a flash-in-the-pan strategy to rank #1 for huge money terms with a site focused on great CRO / lead gen. Spike in payouts or new clients can be massive. • Wash. Rinse. Repeat.
  46. 46. HOW DID THEY DO IT? BE AFRAID
  47. 47. Ari Nahmani Founder / CEOKahena Digital Marketing @AriNahmani WE’RE HIRING! AFTER PARTY!
  48. 48. Image Credits• Slide 2 – http://searchmarketingexpo.com/israel• Slide 4 – http://dejanseo.com.au/tabs/• Slide 6 – http://www.chem.gla.ac.uk/staff/wynne/gal/2006–gordon.html• Slide 10 – – Clockwise from top left: 1. http://illuminea.com/tag/jerusalem/ 2. http://www.seomoz.org/users/profile/6843 3. http://foliovision.com/weblog/page/2 4. http://www.stateofsearch.com/patrick-altoft-speaker-at-ses-london-developing-a-brand-is-huge/• Slide 14 – http://www.realtvaddict.com/2009/12/02/tv–icons–homer–simpson/• Slide 15 – http://themoney–monk.blogspot.co.il/2012/12/how–to–make–money–from–side–hustle–with.html• Slide 16 – http://www.csmonitor.com/Business/The–Circle–Bastiat/2011/0406/High–functioning–short–sleepers–make–good– entrepreneurs• Slide 18 – – Left: http://pul.se/Amelia–Bedelia–will–not–be–making–an–appearance–on–THIS–list–Farley–Books–Fantasy–Books–Grown–Up– Books–Juvenile–itGzak4OppsS – Right: http://movies.amctv.com/movie/2008/Kung+Fu+Panda• Slide 19 – http://www.webpronews.com/google–panda–update–rolls–out–alongside–emd–update–2012–10• Slide 21 – http://www.quickmeme.com/Y–U–No/• Slide 28 – http://www.edeneatseverything.com/?p=5438• Slide 37 – http://blog.timesunion.com/dogs/strange–news–young–potus–dog–meat–snacks–a–heineken–branded–dog–fight/3575/• Slide 45 – http://www.quickmeme.com/meme/353ol0/• Slide 47 – http://www.joomla.it/notizie/6208–disponibile–aggiornamento–joomla–257.html• Slide 50 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html• Slide 52 – http://fullmoonhorror.com/2012/03/23/free–movie–of–the–week–crash–and–burn–1990–full–84–min–film/• Slide 57 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html

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