Restotech final powerpoint presentation
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  • Source:http://www.restaurant.org/pressroom/social-media-releases/release/?page=social_media_2011_forecast.cfm

Restotech final powerpoint presentation Restotech final powerpoint presentation Presentation Transcript

  • RestoTech.Inc
  • What We DoTo provide our customerswith an innovative technologythat will increase theirproductivity as a businessand to provide theircustomers with a productthat will enhance theirdining experience.
  • The Future is Here• Electronic 8x6 inch touch screen menu device• Color crisp high resolution LED screen display• Lightweight and user-friendly• Intuitive• 2 product lines: U-Dine & U-Order
  • Target Market• U-ORDER (Casual Restaurants) - Many Franchises that fit U-Orders target market - Applebee’s, Friday’s, Red Lobster - Many locations-->More Units Sold-->More Profits - Must Abide by Regulations - Will be easy to change if regulations change - No need for new menus• U-DINE (Upscale Restaurants) - Regulations are not for this target market More upscale higher class, and unique - Not 20+ locations with same name
  • Regulatory Environment• Any restaurant with 20 or more locations with the same name must: - Print calories on the menu’s - Provide additional nutritional information upon request - Post statements with recommended caloric intake Source: US Dept. of Commerce
  • Environmental Analysis• Total Restaurant Industry sales in 2011: $604 billion Source: restaurant.org
  • Environmental Analysis (con’t)• Restaurant sales growth in 2011 compared to 2010 Source: restaurant.org
  • Consumer Satisfaction• New highly intuitive menu• Adapts to consumer preferences• Updated menu• Ability to instantaneously change the menu language• Items description with image• Suggestions of both alcohol and non-alcohol beverages with dishes picked by consumer
  • Benefits to the Restaurateur• Reduces employee error• Keeps track of transactions – Customized reports in real-time• QuickBooks• Helps increase spontaneous sales through item illustration• Tremendously speeds up service/turnaround time – Reduce employee error• Edit and update menu electronically
  • Perceptual Mapping Efficient U-Order U-Dine Standard BlackboardInflexible Flexibility Standard Menu MenuPad Inefficient
  • U-Order Marketing MixProduct Price•Electronic multifunctional menu •Price Skimming strategy•Easily integrated and updated •$75 per device•5 year warranty •Free software updatePromotion Place•B2B Discount – greater discount on •Distributed through regional bigger orders sales force and website•Sales Team Promoting •Initially sold in major US cities,•Social media then expand globally•Trade fairs
  • U-Dine Marketing MixProduct Price•Same functionality as U-Order •$150 per device•Elegantly designed •Free software update•Encased in fine leather •Lifetime maintenance services•Customized•7 year warrantyPromotion Place•Sales team promotion •Distributed personal sales team•Trade shows •Emphasis on relationship building•Referrals resulting big sales will •Website get 10% off next order
  • Financials
  • Financials
  • Financials
  • Financials Breakeven Analysis FIXED COST $ 80,000 $700,000 VARIABLE COST $ 75.00 NUMBER OF UNITS 250 UNIT PRICE $ 150.00 $600,000 COST-VOLUME-PROFIT NET NET FIXED VARIABLE TOTAL TOTAL $500,000UNITS REVENUE COST COST COST PROFIT 0 $0 $83,488 $0 $83,488 -$83,488 250 $37,500 $83,488 $18,750 $102,238 -$64,738 $400,000 500 $75,000 $83,488 $37,500 $120,988 -$45,988 750 $112,500 $83,488 $56,250 $139,738 -$27,238 $300,0001000 $150,000 $83,488 $75,000 $158,488 -$8,4881250 $187,500 $83,488 $93,750 $177,238 $10,2621500 $225,000 $83,488 $112,500 $195,988 $29,012 $200,0001750 $262,500 $83,488 $131,250 $214,738 $47,7622000 $300,000 $83,488 $150,000 $233,488 $66,512 $100,0002250 $337,500 $83,488 $168,750 $252,238 $85,2622500 $375,000 $83,488 $187,500 $270,988 $104,0122750 $412,500 $83,488 $206,250 $289,738 $122,762 $0 0 250 500 750 1000 1250 1500 1750 2000 2250 2500 2750 3000 3250 3500 3750 40003000 $450,000 $83,488 $225,000 $308,488 $141,5123250 $487,500 $83,488 $243,750 $327,238 $160,2623500 $525,000 $83,488 $262,500 $345,988 $179,012 NET UNITS (250)3750 $562,500 $83,488 $281,250 $364,738 $197,7624000 $600,000 $83,488 $300,000 $383,488 $220,000
  • Financials • Seeking: $500,000 Investment for 10% Equity • 5 Year Buy-Back Option for $1,000,000 500,000 InvestmentAllocating the $500,000 Investment: Marketing Production R&D Operating Costs• $100,000 for Marketing• $130,000 for Initial Production 24% 20%• $100,000 for R & D 26% 30%• $170,000 for Operating Expenses