How to Use Tablets in Sales & Marketing

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Why are tablets important for your business?
What makes tablets unique?
How to turn a tablet into a workhorse?

Industry examples of productive tablet use

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How to Use Tablets in Sales & Marketing

  1. 1. How  to  Use  Tablets  in  Sales  &  Marke4ng   @showpad • Why are tablets important for your business? • What makes tablets unique? • How to turn a tablet into a workhorse? • Industry examples of productive tablet use
  2. 2. Anabel De Vetter @anabeldevetter #webinarShowpad
  3. 3. My most important point? Tablets are useful in your business
  4. 4. Why are tablets important for your business? Source: The Next Web 2012: 150 million 2017: 589 million
  5. 5. Why are tablets important for your business? Source: IDG Global Solutions 1 in 3 consumers use their tablet for work
  6. 6. Why are tablets important for your business? Corporate Issued: + 64% BYOD: + 31% Source: CITE world
  7. 7. Why are tablets important for your business? Source: Techcrunch 94% of Fortune 500 companies have deployed or are testing tablets
  8. 8. Just  a  Shiny  New  Toy?   Image Credit: codepo8
  9. 9. Tablets  in  Sales  Organiza4ons Positive return on investment: 70% Source: Sales Management Association
  10. 10. What  makes  tablets  unique?   Image Credit: Rob Boudon
  11. 11. What  makes  tablets  unique? See Touch Interact Image Credit: flickingerbrad
  12. 12. What  makes  tablets  unique?
  13. 13. What  makes  tablets  unique? The lack of a mouse Image Credit: Jim Mead
  14. 14. What  makes  tablets  unique? the locus of attention = the locus of control Image Credit: _DJ_, Idea Credit: Bart De Waele
  15. 15. What  makes  tablets  unique? Source: iPad Design Lab. Storytelling in the Age of the Tablet “What separates the tablet from other platforms, is the ability to allow the user to fully engage with the story.” Mario R. Garcia, newspaper and magazine designer
  16. 16. What  makes  tablets  unique? Image Credit: dkalo
  17. 17. What  can  tablets  do  for  you? Unchain you from your desk
  18. 18. What  can  tablets  do  for  you? Lightweight Portable Long battery life
  19. 19. What  can  tablets  do  for  you? Tablets start up quickly
  20. 20. What  can  tablets  do  for  you? Tablets aren’t invasive
  21. 21. The  challenge? Move beyond email and calendar
  22. 22. How  to  turn  a  tablet  into  a  workhorse  ? Image Credit: Patty Sue O'Hair-Vicknair
  23. 23. The  problem  with  sales  collateral Sales reps spend 8,5 hours a week looking for content Source: CMO Council Study
  24. 24. The  problem  with  sales  collateral 90% of sales material is never used Source: American Marketing Association
  25. 25. How  to  turn  a  tablet  into  a  workhorse  ? “Successful executions of a tablet strategy started with a vision for transforming the sales and customer experience, and found a way to leverage sales assets.” Stephen Diorio, Best Practices in Mobile Sales Enablement
  26. 26. How  to  turn  a  tablet  into  a  workhorse  ? Craft the sales experience Stephen Diorio, Best Practices in Mobile Sales Enablement
  27. 27. How  to  turn  a  tablet  into  a  workhorse  ? Craft the customer experience
  28. 28. How  to  turn  a  tablet  into  a  workhorse  ? Feedback loop with metrics to see what works Image Credit: megavenomas
  29. 29. How  to  turn  a  tablet  into  a  workhorse  ? “To craft the sales experience, delight the customer and to make the whole tablet thing a success, you need a tool.” Louis Jonckheere, co-founder Showpad Image Credit: katerha
  30. 30. My most important point? Tablets are useful in your business Image Credit: Daquella manera
  31. 31. Industry  examples  of  tablet  success
  32. 32. Industry  examples  of  tablet  success
  33. 33. Industry  examples  of  tablet  success
  34. 34. Ask  Me  Any  Ques4on! Free Showpad Trial: www.showpad.com Image Credit: Tsahi Levent-Levi

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