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PR 2.0

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  • Public Relations - p ractice of managing the communication between an organization and its publics
  • PR - traditionally, officially, a key element and intermediary in the communication between organization and media/employees, customers, investors….
  • Traditional PR tactics/techniques: Media Relations ・ Media Tours ・ Newsletters ・ Special Events ・ Speaking Engagements ・ Sponsorships ・ Employee Relations ・ Community Relations and Philanthropy Traditional PR tools: press releases, interviews, brochures, research
  • How do you make the world spin when?
  • Why go into social media?

Transcript

  • 1. (Social) Public Relations
  • 2. About the lecturer
    • Academic background
      • BA in Communication and Public Relations (Bucharest, Romania)
      • MA in Management and Business Communication (Bucharest, Romania)
      • MA in Strategic Communication (University of Missouri, USA, Fulbright scholar)
      • Currently PhD candidate at the University of the West of Scotland (UK)
    • Current position
      • Independent Public Relations Consultant
    • Former clients
      • Romania: Coca-Cola, LaborMed Pharma, Kandia
      • USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising
      • Brazil: hOw (help Our world)
      • Belgium: Netlog
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.
    • Internet users in the world
    • Asia - 704 mil
    • Europe - 402 mil
    • North America - 251 mil
    • Latin America/ Caribbean - 175 mil
    • Africa - 65 mil
    • Middle East - 47 mil
    • Oceania/ Australia - 20 mil
  • 9.  
  • 10.
    • Public Relations is about dialogue
    • Public Relations is about relationships
    • Social Media is about conversation
  • 11.  
  • 12.  
  • 13. Listen Network Buzz Create Engage
  • 14. Listen
  • 15. Engage
  • 16. Engage
  • 17.
    • MSNBC video
    Engage
  • 18.
    • Define your objective
    • Find your audience
    • Find out what they find important
    • Rework your message/Provide responses
    • Follow up
    How to Engage?
  • 19. Create
  • 20.  
  • 21.  
  • 22.
    • Eepy Bird
    • Mentos Intern video
    Create Buzz
  • 23. Network
  • 24.  
  • 25.  
  • 26.  
  • 27. Listen Network Buzz Create Engage
  • 28. Thank you!