PR 2.0

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  • Public Relations - practice of managing the communication between an organization and its publics
  • PR - traditionally, officially, a key element and intermediary in the communication between organization and media/employees, customers, investors….
  • Traditional PR tactics/techniques: Media Relations・ Media Tours・Newsletters・Special Events・Speaking Engagements・Sponsorships・Employee Relations・Community Relations and Philanthropy
    Traditional PR tools: press releases, interviews, brochures, research
  • How do you make the world spin when?
  • Why go into social media?
  • PR 2.0

    1. 1. Twitter: ana_adi (Social) Public Relations
    2. 2. Twitter: ana_adi About the lecturer • Academic background – BA in Communication and Public Relations (Bucharest, Romania) – MA in Management and Business Communication (Bucharest, Romania) – MA in Strategic Communication (University of Missouri, USA, Fulbright scholar) – Currently PhD candidate at the University of the West of Scotland (UK) • Current position – Independent Public Relations Consultant • Former clients – Romania: Coca-Cola, LaborMed Pharma, Kandia – USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising – Brazil: hOw (help Our world) – Belgium: Netlog
    3. 3. Twitter: ana_adi
    4. 4. Twitter: ana_adi
    5. 5. Twitter: ana_adi
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    7. 7. Twitter: ana_adi
    8. 8. Twitter: ana_adi Internet users in the world • Asia - 704 mil • Europe - 402 mil • North America - 251 mil • Latin America/ Caribbean - 175 mil • Africa - 65 mil • Middle East - 47 mil • Oceania/ Australia - 20 mil
    9. 9. Twitter: ana_adi
    10. 10. Twitter: ana_adi • Public Relations is about dialogue • Public Relations is about relationships • Social Media is about conversation
    11. 11. Twitter: ana_adi
    12. 12. Twitter: ana_adi
    13. 13. Twitter: ana_adi Listen Network Buzz Create Engag e
    14. 14. Twitter: ana_adi Listen
    15. 15. Twitter: ana_adi Engage
    16. 16. Twitter: ana_adi Engage
    17. 17. Twitter: ana_adi • MSNBC video Engage
    18. 18. Twitter: ana_adi • Define your objective • Find your audience • Find out what they find important • Rework your message/Provide responses • Follow up How to Engage ?
    19. 19. Twitter: ana_adi Create
    20. 20. Twitter: ana_adi
    21. 21. Twitter: ana_adi
    22. 22. Twitter: ana_adi • Eepy Bird • Mentos Intern video Create Buzz
    23. 23. Twitter: ana_adi Network QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
    24. 24. Twitter: ana_adi
    25. 25. Twitter: ana_adi
    26. 26. Twitter: ana_adi
    27. 27. Twitter: ana_adi Listen Network Buzz Create Engag e
    28. 28. Twitter: ana_adi Thank you!

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