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2 (usu. the media) [treated as sing. or pl. ] the main means of mass communication (esp. television, radio, newspapers, and the Internet) regarded collectively : [as adj.] the campaign won media attention.
London, 1929 - first radio presence (with restrictions imposed by the Newspaper Proprietors’ Association)
“ The BBC still had to take news bulletins exclusively from the press agencies (the Newspaper Society, Reuters Limited, the Press Association, the Exchange Telegraph Company and the Central News); could not edit its own news (this remained in force until 1930); and could not broadcast a news bulletin until 6 p.m”)
Berlin, 1936 - the first media regulations ("General Rules and Regulations for the Printed Press and Radio”)
"announcers and reporters to restrict their comments to the Olympic events and travel appreciation, with no mention of the political, and especially religious, issues in Germany”
London, 1948 - BBC offers IOC money for the exclusivity of broadcast
Helsinki, 1952 - the first official TV rights negotiations
A not-to-be missed opportunity for the Olympic Movement’s information policies
1996, Atlanta - the first OCOG website
online Olympic multimedia
TV’s main competitor
70% of the International Olympic Federations and 18% of the National Olympic Committees were present online having their own website
“ The plurality of contents and the large dimension of the audience reached in Nagano, increased still further in Sydney 2000, present new problems for Olympic communication policy and, more specifically, for its policies regulating rights and cessation of exclusives. The first and main battle will be fought within the Olympic system itself. Especially significant was the competitiveness established between the site of the Sydney 2000 Organising Committee ( www. olympics .com ) and the web site of NBC ( www.NBColympics.com )” Miguel de Moragas, 1999