Ana ADI
GUEST LECTURES
Adi, A. (2008-2010) New Media – the challenge for traditional media, advertisers and communicators. University
Course. Katholieke Hogeschool Zuid-West-Vlaanderen in Kortrijk, Kortrijk, Belgium.
Adi, A (December 2009) Olympic Marketing, Guest Lecture to the Faculty of Business and Creative Media at
the University of the West of Scotland, Hamilton, UK
Adi, A (November 2009) The importance of experimentation with new media as preparation for the world after
school. Guest Lecture (mix method - online and in class) to Katholieke Hogeschool Mechelen, Mechelen,
Belgium.
Adi, A (November 2009) (Social) Public Relations. Guest Lecture to De Hogeschool West-Vlaanderen, Kortrijk,
Belgium.
Adi, A. (November 2009) Online Research Tools, Online live video guest lecture to William Allen White School
of Journalism and Mass Communication, The University of Kansas, Lawrence, Kansas., USA.
Adi, A. (September 2009) The New Colors of Olympic Media, Online live video guest lecture to the
Communication Department of Florida Southern University, Lakeland, Florida, USA.
Adi, A (April 2009) Post-EU integration Romania. Online live video guest lecture given to Food and Agricultural
Policy Research Institute at the University of Missouri-Columbia, Columbia, Missouri, USA.
Adi, A. (March 2009) Radio Advertising and Web 2.0. Guest lecture to the Faculty of Business and Creative
Media at the University of the West of Scotland, Ayr, UK.
Adi, A. (March 2009) Web 2.0 @ your service. Guest lecture to the Faculty of Business and Creative Media at
the University of the West of Scotland, Ayr, UK.
Adi, A (March 2009) Freelancing 2.0. Guest lecture to Missouri School of Journalism London programme
students.
Adi, A. (January 2009) New Media and Creative Industries – then and now -, Online live video guest lecture to
William Allen White School of Journalism and Mass Communication, The University of Kansas, Lawrence,
Kansas., USA.

Ana ADI
CONFERENCE PRESENTATIONS
Adi, A. (June 2009) “A Framing Battle: Human Rights and the Beijing Olympics”. Presented at Play the Game
2009. Coventry, UK.
Adi, A. (November 2008) 3D Online Reputation. Social, personal and corporate reputation on Netlog, Presented
at ICT Lyon 2008, Lyon, France.
Miah, A., Adi, A., Garcia, B., Krug, K., Scales, R., Whannel, G., and Zhuihui, T. (August 2008) “Panel Debate:
New Media at the Beijing Olympic Games”. Panel Debate presented at the Pathways: Critiques and Discourse in
Olympic Research – Ninth International Symposium for Olympic Research, Beijing, China.
Adi, A. (July 2008) (New!) Media and the Olympic Movement, Presented at the International Olympic Academy,
Olympia, Greece.
Adi, A. and Miah, A.(June 2008) “Framing Beijing’s Olympic Bid: Human Rights Advocacy Groups and
International Media” Presented at Changes and Challenges. China Media Today, London, UK.
Adi, A (March 2008) “Framing China’s Olympic Games” Presented at the National Olympic Academy. London,
UK.

Ana ADI
PUBLICATIONS
Adi, A (2009) Lectures - Live and Online in Streaming Live in Higher Education (in press)
Adi, A. (2009) Olympic Humanitarianism. IOAPA Newsletter (in press)
Adi, A. (2009) Event Review: The IOC’s International Forum on Sport, Peace and Development (IFSPD),
Lausanne, 2009. Culture @ the Olympics, vol. 11, issue 1, pp. 1-7
Miah, A., & Adi, A. (2009) Centre of the Online Universe ‘Liverpool08′ European Capital of Culture, an Impacts 08
project, Presented at What do you get if you cross social technology systems with a) arts engagement & b)
health?, Liverpool, UK.
Adi, A. and Zoltan, I. (2005) Tactici de Relatii Publice (Public Relations Tactics), Invited lecture for Irecson,
Bucharest, Romania.
Adi, A. and Zoltan, I. (2005) Evaluarea si bugetarea campaniilor de Relatii Publice (Evaluating and Budgeting for
Public Relations Campaigns), Invited lecture for Irecson, Bucharest, Romania.
Adi, A. (2000) Satira in Scrisoarea III de Mihai Eminescu (The Satire in The 3rd Letter of Mihai Eminescu), in
Sindrilaru, F. et al. (Ed.) Excursiunile noastre in literatura, arta, filosofie (Our excursions in literature, art and
philosophy), Bucharest: Paralela 45: 42-47.
Adi, A. (2000) Mitul dacic in versiune eminesciana (The Dacian Myth in Eminescu’s version), in Sindrilaru, F. et
al. (Ed.) Excursiunile noastre in literatura, arta, filosofie Our excursions in literature, art and philosophy), al,
Bucharest: Paralela 45: 48-52

Ana ADI
EDUCATION
University of the West of Scotland, UK
09/2007 - present
PhD candidate , Supervisor Professor Andy Miah
· Topic: “Framing China’s Olympic Games: Public Relations, International Media and the Online
Public”
· Research Blog: http://anaadi.wordpress.com
University of Missouri-Columbia, MO, USA
08/2005 - 05/2007
· Master of Arts in Strategic Communication,Fulbright Scholar
· Thesis: An experiment about how positive, negative and coactive online video messages about the risk
and benefits of the HPV vaccine affect the credibility of the source releasing them and which message
format is more effective and is better remembered by youth and young adult audiences.
National School of Political and Administrative Studies, Bucharest, Romania
10/2000 - 02/2006
• Master of Arts in Management and Business Communication
· Thesis: “e-PR for PR companies”, the first Romanian PR research focusing on the impact of
the Bucharest located PR companies’ type of ownership on their online communication
strategy, the publics they address and the manner in which they do it. (bilingual paper)
• Bachelor of Arts (university diploma) in Public Relations, Mass-Media and Advertising
· Thesis: “e-PR” " the first interdisciplinary thesis on online and offline Public Relations created
with the advising of two professors, a Romanian and a Belgian one (the paper is bilingual)

Ana ADI
WORK EXPERIENCE
Self-Employed Public Relations Consultant
11/2007 - present
· serving clients refine their online communication strategy while synchronizing it with other offline
campaigns; media relations; translation services
· clients: hOw (help Our world), Global Languages, Netlog;
o@ hOw – copywriting website texts, creating online presence (LinkedIn, Facebook, Blog…),
advising on website structure and online communication strategy
o@ Netlog – working on: online communication strategy; media relations; issues management
and crisis communication; blogging & twitter; research – EU funded project Incluso; media
training and more
Staff Writer – Culture @ the Olympics (Online Magazine)
09/2007 – present
· Writing, editorial assistance and management of digital resources including The Olympic Calendar.
Graduate Teaching Assistant – University of the West of Scotland, UK
01/2008 – May 2008
· Sport and Spectacle. The Olympics – undergraduate course addressing the Olympic Movement, media
and culture and questioning how the Games operate within a substantial non-sporting environment
PR Contributor - PRwave, Romania
08/2007 – present
· Contributing to and co-authoring a column on the impact and influence of the internet and its many
technologies on the Romanian Public Relations practice
University of Missouri-Columbia, MO, USA (jobs concurrent with the Fulbright scholarship)
Graduate Research Assistant – European Union Center
01 - 08/2007
• Design the Center’s PR strategy, website redesign, create an international scholars’ network for future
research platforms, initiated one of the Center’s strategic partnerships and sponsorships with the
Graduate Professional Council and started negotiations with several more on-campus and off-campus
organizations

Ana ADI
PR Executive – Mojo AD
08/2006 - 05/2007
· Media relations and strategic counseling for Mojo AD, the first student staffed, professional services
strategic communication agency and its clients such as Hallmark Cards, First Line and Albert Motors
· Winner of the Albert Motors strategic communication and multi-platform pitch, presented also as a
case study in New York City to the Television Bureau of Advertising in March 2007
Spanish Graduate Instructor – Romance Languages Department
08 - 12/2006
· Taught a Spanish beginners 5 hours credit course, following the general teaching directions and
instructions of the Romance Language Department and shaping the course according to the needs
and Spanish knowledge of the students
Producer – Global Journalist Radio Program, KBIA radio station
08 - 12/2006
· Produced together with other 3 producer the Global Journalist weekly radio program, research for
choosing the topic and its context and research the background of the show’s guests
Public Affairs Summer Associate – Hill & Knowlton, Washington, DC, USA
05 - 06/2006
· Full-time Internship
· Worked on Hewlett-Packard, Deloitte and CASEnergy accounts among others organizing media
contacts, researching trends and monitoring
PR Specialist – McCann PR, Bucharest, Romania
02-07/2005
• Media relations, crisis management for Coca-Cola Company Romania, corporate image for McCann
Erickson, PR strategy and counseling for LaborMed Pharma, Flanco, Kandia, designing and
implementing various training programs for IRECSON training center
• Golden Award at the Romanian PR Excellency Awards as well as Medic.ro Excellency Awards
for “Give from the heart” (“Daruieste din inima”) – national campaign for blood donation
Junior Account Executive – McCann/Creative Services, Bucharest, Romania
11/2004 - 02/2005
Worked on the Coca-Cola account, managing the internal communication, following client's promotions and
executions
PR Specialist – Center for Training in Communication, Bucharest, Romania
03/2003 - 08/2005
Created and implemented PR strategies for different clients and projects including creating the e-PR strategy of
the Center, writing the text for the brochures, website etc., organizing events on a part-time basis

Ana ADI
SKILLS
Languages (writing/speaking/reading):
• English (advanced/ advanced/ advanced)
• Spanish (advanced/ advanced/ advanced)
• French (advanced/ advanced/ advanced)
• Romanian (mother tongue)
Computer (advanced user)
• Mac OS 10
• Apple iWork (Pages, Keynote, Numbers, Entourage, iPhoto, iMovie, iWeb)
• PC Microsoft Vista
• Microsoft Office (Word, Excell, Powerpoint, Outlook, Windows Movie Maker)
• Dreamweaver
• Social Networking: Facebook, LinkedIn, Xing, Netlog
• Social Media: Wordpress, Blogspot, Twitter, Delicious, Digg, Flickr, Picasa, YouTube, Vimeo
Slideshare
• Online Live Video: TokBox, TinyChat, Skype, PalBee, TwitCam
• Online Research Tools: Google Insights for Search, online surveys, Twitter tools