Music 2.0
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  • Last point: discuss copyright, creative commons, public sphere
  • CDs, MP3 players like Winamp (cca 1998), zip share files Check - http://www.wwwk.co.uk/music/vinyl-years/90s.htm
  • In the early years of the decade, the record industry took aggressive action against illegal file sharing , successfully shutting down Napster in 2001 (the leading online source of digital music) and threatening thousands of individuals with legal action. This failed to slow the decline in revenue and was a public relations disaster. [ 6 ] Some academic studies have even suggested that downloads were not the true cause of the decline. [ 7 ] Legal digital downloads became widely available with the debut of the iTunes Store in 2003.
  • From michaelaltendorf. wordpress .com/
  • Convergence A process called the “convergence of modules” is blurring the lines between media, even between point to point communications such as the post, telephone and telegraph and mass communication such as the press, radio, and television . A single physical means - be it wires, cables or airwaves - may carry services that in the past were provided in separate ways. Conversely, a service that was provided in any one medium - be it broadcasting, the press, or telephony - can now be provided in several different physical ways. So the one-to-one relationship that used to exist between a medium and its use is eroding ” Pool, 1983 Co nvergence is a word that manages to describe technological, industrial, cultural, and social changes depending on who's speaking and what they think are talking about (Jenkins)
  • It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.
  • In the early years of the decade, the record industry took aggressive action against illegal file sharing , successfully shutting down Napster in 2001 (the leading online source of digital music) and threatening thousands of individuals with legal action. This failed to slow the decline in revenue and was a public relations disaster. [ 6 ] Some academic studies have even suggested that downloads were not the true cause of the decline. [ 7 ] Legal digital downloads became widely available with the debut of the iTunes Store in 2003.
  • Also emails, blogs, podcasts (other social networks + twitter)
  • http://www.youtube.com/watch?v=ikTxfIDYx6Q -baby video
  • The site's community of independent filmmakers is growing very rapidly with some of the most prominent names in the world of web video joining the ranks. Openfilm welcomes all submissions, but screens each video for technical and production quality. Openfilm's in-house production staff, which also produces original web shows that appear on the site, processes all approved submissions to ensure high quality playback.
  • Consider ethical, financial and cultural implications

Transcript

  • 1. Music 2.0 Ana ADI
  • 2. This lecture aims to:
    • Define the concepts of web 1.0, web 2.0, web 3.0 and beyond
    • Identify the characteristics of music industry typical to each stage of the web development
    • Analyze and discuss the creation and diffusion of music and its ethical, financial and cultural implications
  • 3. Web 1.0 http://www.youtube.com/watch?v=FG1AQcGGSec
  • 4.  
  • 5. Music in Web 1.0
      • Think of the way you used to listen/consume music in the 1990s
      • Do the same for the early years of 2000
        • Compare and constrast your experiences
        • How did you access music
        • How did you share your music
        • How would you find out about new bands, songs…
  • 6.  
  • 7. Web 2.0
      • term first coined in 1999 and rediscovered in 2004
        • first Web 2.0 conference (O'Reilly Media and MediaLive)
      • a new challenge
        • web as a platform
        • web as a conversation place
        • empowering the consumer
  • 8.  
  • 9. Web 2.0
    • Websites = dynamic applications with functionalities spreading across convergent media
      • Open Source
      • APIs ( Application Programming Interface)
      • Search
      • Links
      • Tags
      • Extensions (Desktop applications)
      • Signals (RSS)
  • 10. Web 2.0
    • User generated content (USG)
      • The expert prosumer
    • User generated functionalities
    • User directed content
  • 11.  
  • 12. Music in Web 2.0
    • Let’s follow two stories:
    • Consecrated artist in web 2.0
    • Aspiring artist in web 2.0
  • 13. Music in Web 2.0
    • Consecrated artist
    • BEYONCE
    Aspiring artist WAVE MACHINES
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Create your own
  • 19. Share your creativity
    • Video Sharing
    • Video streaming platforms
    • Make some money
  • 20. Social media considerations
    • Legal limits of free expression
    • Copyright and intellectual property?
      • The individual creative enjoys less protection than the recognized or official creative
  • 21. Web 3.0
    • Semantic Web
    • Real-time
    • Co-creative
    • ?
  • 22.  
  • 23.  
  • 24.
    • Instead of “the end”
    • http://www.youtube.com/watch?v=vfH8Lrq2QdM (the Prosumer and the future web)