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2 (usu. the media) [treated as sing. or pl. ] the main means of mass communication (esp. television, radio, newspapers, and the Internet) regarded collectively : [as adj.] the campaign won media attention.
Think of the technologies that (could have) changed the course of media history
Go online and find when they were invented
Explain why you think the technology you chose is important
Technology 1456 - the invention of the movable type printing press 1844 - telegraph 1867 - modern typewriter 1876 - mimeograph 1877 - phonograph (later perfected into the gramophone) 1877 - high speed photography 1884 - the linotype printing press 1888 - roll film camera 1898 - answering machine 1902 - radio signals 1906 - first communication of human voice
1929, London - first radio presence @ the Olympic Games (with restrictions imposed by the Newspaper Proprietors’ Association)
“ The BBC still had to take news bulletins exclusively from the press agencies (the Newspaper Society, Reuters Limited, the Press Association, the Exchange Telegraph Company and the Central News); could not edit its own news (this remained in force until 1930); and could not broadcast a news bulletin until 6 p.m”)
A process called the “convergence of modules” is blurring the lines between media, even between point to point communications such as the post, telephone and telegraph and mass communication such as the press, radio, and television . A single physical means - be it wires, cables or airwaves - may carry services that in the past were provided in separate ways. Conversely, a service that was provided in any one medium - be it broadcasting, the press, or telephony - can now be provided in several different physical ways. So the one-to-one relationship that used to exist between a medium and its use is eroding”