Teams

1. Fotini, Livia, Szandra (Urban Brasserie, Glasgow)
2. Carolina, Monika, Akos (Encroute Catering, Glasgow)
3. Nico...
1.Google


search a) company name; b) company name + city
do you find a direct link to the organization’s website
which pos...
2. Website

go to website
assess clarity of message & interactive features
find social media links/profiles (how visible, ea...
3. Social media
  twitter?
  facebook?
  del.ici.ous?
  myspace?
  linkedin?
  blog? (self-hosted or free service?)
  what...
3.a Twitter
  general assessment (followers, follows, bio, lists)
  messages, RTs, mentions
  Twitter Analyzer
  Klout (in...
3.b Facebook
page or group?
members
likes
descriptions
links (hyper-, multimedia-)
conversation
3.c Blog

structure
shareability
search-ability
content
Sentiment


Social Mention?
Twittatr
Recommendations


Improvements
WeFollow
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Katho SM audit

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Katho SM audit

  1. 1. Teams 1. Fotini, Livia, Szandra (Urban Brasserie, Glasgow) 2. Carolina, Monika, Akos (Encroute Catering, Glasgow) 3. Nicola, Greta, Alina (UWS Library, Paisley) 4. Maria, Alicia, Laurentiu, Edgar (Vanguard Leadership, Belgium) 5. Lilla, Franky, Tomas, Ruta (Ipadio)
  2. 2. 1.Google search a) company name; b) company name + city do you find a direct link to the organization’s website which position is it within the results
  3. 3. 2. Website go to website assess clarity of message & interactive features find social media links/profiles (how visible, easy to find are they) wordle (what are the key words used)
  4. 4. 3. Social media twitter? facebook? del.ici.ous? myspace? linkedin? blog? (self-hosted or free service?) what else?
  5. 5. 3.a Twitter general assessment (followers, follows, bio, lists) messages, RTs, mentions Twitter Analyzer Klout (influence score) Flowing Data user network graph Wordle (how do the keywords compare with the website)
  6. 6. 3.b Facebook page or group? members likes descriptions links (hyper-, multimedia-) conversation
  7. 7. 3.c Blog structure shareability search-ability content
  8. 8. Sentiment Social Mention? Twittatr
  9. 9. Recommendations Improvements WeFollow
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