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Katho new media course evaluation oct10_ana adi

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  • 1. 
 
 New
Media
 ‐
the
challenge
for
traditional
media,
 advertisers
and
communicators
‐
 
 
 
 
 Erasmus
Course
Evaluation
 
 
 Lecturer:
Ana
ADI
 
 
 
 
 Session
2010/2011
 Semester
1
–
October
2010
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 2. At
 the
 end
 of
 the
 New
 Media
 course,
 the
 17
 participating
 students
 were
 asked
 to
 take
a
survey
in
order
to
evaluate
the
New
Media
course
together
with
the
lecturer’s
 method,
 approach
 and
 enthusiasm.
 The
 evaluation
 survey
 was
 accessible
 online
 leaving
students
with
the
option
of
taking
it
at
their
own
pace
and
in
the
absence
of
 the
lecturer.
To
avoid
bias,
students
were
asked
to
submit
their
answers
before
their
 final
grades
were
delivered.
All
17
students
took
the
survey,
offering
responses
from
 100%
of
the
course
participants.
 The
survey’s
structure
of
the
previous
semesters
has
been
maintained.

 
 All
 overall
 categories
 indicated
 for
 evaluation
 were
 marked
 by
 students
 with
 “very
 good”
and
“excellent”
qualifiers.
More
than
third
of
the
class
deemed
the
teaching
 effectiveness
to
be
excellent,
while
more
than
a
half
of
the
students
found
the
class
 to
be
very
good
content
and
experience
wise.

 
 
 1.
Overall
course
evaluation
results
 
 Asked
 to
 evaluate
 specific
 aspects
 of
 the
 course
 or
 the
 teaching
 process,
 the
 students
responses
confirm
the
high
evaluations
of
the
overall
course.
While
there
 are
some
categories
were
students
evaluation
rests
within
the
“good”
category,
the
 majority
 of
 the
 evaluations
 are
 to
 be
 found
 within
 the
 “excellent
 range”.
 The
 lecturer’s
 organization
 of
 the
 course,
 the
 lecturer’s
 use
 of
 examples,
 the
 lecturer’s
 use
of
technology
and
the
lecturer’s
availability
to
offer
extra
help
are
just
some
of
 the
 categories
 that
 obtained
 the
 “excellent”
 mark
 from
 more
 than
 60%
 of
 the
 students.

 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 3. 2.
Specific
course
elements
evaluation

 
 
 As
with
previous
sessions,
two
online
live
video
guest
lecturers
were
set
up.
Similar
 with
the
previous
sessions,
the
online
live
video
lectures
were
regarded
as
a
novelty
 as
 well
 as
a
 great
 way
 to
 integrate
 new
 media
 in
 the
 class.
 The
 guest
 lectures
 this
 semester
 were
 from
 three
 different
 areas
 of
 expertise
 as
 well
 as
 2
 countries:
 John
 Coster
from
Leicester,
UK
managing
a
community
journalism
project,
James
O’Malley
 representing
Ipadio,
a
phonecast
recording/sharing
platform
based
in
the
UK
and
Dr
 Mic
 Adam
 of
 Vanguard
 Leadership,
 a
 social
 networking
 policy
 specialist
 from
 Belgium
(present
in
the
classroom)
 
 
 3.Online
video
guest
lecture
evaluation
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 4. 
 
 Among
other
aspects
of
the
course
evaluated
were
the
use
of
the
class
time
(47.06%
 good),
 the
 relevance
 and
 usefulness
 of
 the
 course
 content
 (41.06%
 excellent
 and
 41.18%
very
good)
and
the
reasonableness
of
the
assigned
work
(52.94%
very
good).
 Taking
into
account
that
the
course
is
an
intensive
one
and
that
more
than
60%
of
 the
 students
 grade
 relies
 on
 daily,
 in
 class
 work
 and
 projects
 that
 need
 to
 be
 delivered
 within
 very
 strict
 deadlines,
 the
 very
 good
 mark
 is
 a
 reflection
 of
 a
 balanced
organization
of
the
course.


 
 
 
 4.
Other
course
dimensions
evaluated
 
 
 With
 regards
 to
 presence,
 most
 students
 attended
 all
 classes
 and
 their
 expected
 grades
range
between
70‐100%.
 
 Three
qualitative
questions
were
part
of
the
survey
as
well.
They
aimed
to
determine
 the
 areas
 that
 students
 most
 liked
 or
 disliked
 as
 well
 as
 identify
 elements
 that
 students
would
have
wanted
the
course
to
cover.
Even
with
the
course

covering
8
 sessions
and
therefore
24
hours
of
contact,
some
students
suggested
the
course
to
 take
even
longer.

 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 5. 
 
 Suggestions
 for
 design
 and
 web
 design
 programs
 were
 made,
 showing
 a
 potential
 interest
that
KATHO
could
cover
by
offering
such
courses
in
the
following
semesters.
 
 

 
 5.
New
course
elements
wanted
 
 
 
 Among
the
improvements
suggested,
an
extended
class
time
and
further
details
into
 blog
 publishing
 were
 made.
 An
 interest
 in
 publication
 strategy
 and
 increasing
 visibility
of
blogs
could
indicate
that
students
assimilated
the
101
lesson
(how
to
set
 up
 blogs
 and
 write
 for
 the
 internet)
 and
 started
 thinking
 strategically
 about
 their
 online
writings.
This
would
indicate
that
one
of
the
main
learning
objectives
of
the
 course
has
been
attained.

 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 6. 
 6.
Suggested
improvements
 
 
 Among
 the
 things
 the
 students
 liked
 the
 most
 were
 the
 team
 project,
 the
 class
 interaction
that
the
course
facilitated
and
the
very
applied
nature
of
the
course.
The
 entire
list
of
responses
is
included
below.

 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 7. 
 
 7.
“What
did
you
like
more
about
this
course”
answers
 
 
 
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 8. 
 Observations
and
Conclusions:
 All
the
answers
given
to
the
questions
asked
are
in
the
higher
positive
range
–
from
 good
to
excellent.

 
 The
areas
marked
the
students
as
being
excellent
(obtaining
also
the
majority
vote)
 were:
 • The
lecturer’s
use
of
technology
(76.47%)
 • The
lecturer’s
use
of
examples
and
illustrations
(70.59%)
 • The
relevance
and
usefulness
of
the
course
content
(52.94%)

 
 The
practical
aspects
of
the
course
were
mentioned
as
strong
points
of
the
course
 and
good
learning
experiences.
It
should
be
noted
that
this
semester
featured
two
 individual
assignments
and
two
team‐work
assignments,
apart
from
the
final
team‐ project
 all
 other
 projects
 having
 as
 deadline
 the
 end
 of
 the
 day’s
 class
 time.
 To
 showcase
the
student’s
assignments
the
following
platforms
were
used:

 http://kathonewmedia.wordpress.com
 http://kathonewmedia.posterous.com
 http://kathonewmedia.pbworks.com

 
 These
spaces
were
also
used
to
showcase
the
student’s
final
practical
projects.

 
 It
is
notable
that
many
of
the
students
indicate
as
an
important
factor
the
lecturer’s
 enthusiasm
 and
 support.
 As
 with
 previous
 semesters,
 this
 shows
 reiterates
 the
 potential,
 if
 not
 the
 need,
 for
 courses
 to
 be
 delivered
 in
 a
 more
 interactive
 way
 where
students
are
constantly
given
challenges
to
solve
together
with
the
lecturer.

 
 When
it
comes
to
the
use
of
technology,
even
three
years
since
the
course
was
first
 offered,
the
online
live
video
guest
lectures
obtained
still
a
very
positive
evaluation
 even
from
a
group
who
is
accustomed
to
using
online
live
video
streaming
platforms
 for
personal
uses.
The
responses
indicate
that
the
transfer
of
knowledge,
dialogue
as
 well
as
learning
objectives
could
be
achieved
regardless
of
the
presence
in
class
of
 the
 lecturer.
 Furthermore,
 the
 good
 evaluation
 the
 online
 live
 video
 lectures
 received
 show
 that
 students
 appreciate
 contact
 with
 industry
 experts.
 It
 also
 presents
 a
 potential
 for
 application
 in
 other
 courses
 and
 other
 environments
 as
 a
 short‐term
yet
cost‐effective
solution.

 
 Recommendations
and
suggestions:
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 9. Taking
into
account
the
students’
observations
and
in
an
attempt
to
make
a
link
to
 the
areas
determined
in
the
course
evaluation
as
having
a
potential
for
improvement
 it
is
suggested:
 • An
 expansion
 and
 diversification
 of
 the
 social
 media
 curriculum
 from
 general
 topics
 such
 as
 the
 one
 suggested
 by
 this
 course
 to
 more
 platform/use
oriented
ones
such
as
design
or
branding.

 • An
 expansion
 of
 the
 New
 Media
 course
 to
 local
 students
 as
 well
 (not
 necessarily
in
the
same
classroom).
 • To
attempt
selecting
students
prior
to
begging
of
class
(submission
of
online
 resume
 and
 Skype
 interview
 would
 allow
 the
 lecturer
 to
 interact
 first
 hand
 with
the
students
and
ensure
interest,
motivation
and
preparation
are
high).
 This
 will
 enable
 the
 visiting
 lecturer
 to
 search
 and
 negotiate
 short‐term
 projects
with
small
and
medium
companies
that
would
benefit
from
the
work
 and
 feedback
 of
 the
 students.
 Moreover,
 it
 will
 ensure
 that
 the
 content
 delivered
meets
the
students
specialization
needs.

 • To
continue
emphasizing
on
the
practical
aspects
of
new
media.
 • To
liaise
with
commercial
clients
and
thus
offer
the
students
the
opportunity
 to
work
on
projects
with
real
impact
on
business
actors.
 • To
 liaise
 with
 other
 educational
 institutions
 within
 and
 outside
 of
 Belgium
 enabling
students
to
collaborate
and
interact
with
their
 peers
in
short‐term
 projects.
 • To
 continue
 to
 have
 guest
 lecturers
 from
 different
 universities
 joining
 via
 online
live
video.
 • To
 continue
 emphasizing
 on
 short‐deadline
 assignments
 as
 a
 means
 of
 preparing
students
to
thrive
in
their
future
working
environments.
 • To
offer
the
course
to
returning
students
(if
they
want
to),
their
assignment
 being
 to
 develop
 an
 online
 communication
 strategy
 or
 campaign
 for
 a
 product/company
of
their
choice
or
to
work
on
new
media
aspects
that
could
 relate
to
their
honour’s
degrees
for
their
home
institutions
.
 
 
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com