Katho New Media- course evaluation -May 2010

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  • 1. 
 
 New
Media
 ‐
the
challenge
for
traditional
media,
 advertisers
and
communicators
‐
 
 
 
 
 Erasmus
Course
Evaluation
 
 
 Lecturer:
Ana
ADI
 
 
 
 
 Session
2009/20010
 Semester
2
–
June
2010
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 2. At
the
end
of
the
New
Media
course,
the
7
participating
students
were
asked
to
take
 a
 survey
 in
 order
 to
 evaluate
 the
 New
 Media
 course
 together
 with
 the
 lecturer’s
 method,
 approach
 and
 enthusiasm.
 The
 evaluation
 survey
 was
 accessible
 online
 leaving
students
with
the
option
of
taking
it
at
their
own
pace
and
in
the
absence
of
 the
lecturer.
To
avoid
bias,
students
were
asked
to
submit
their
answers
before
their
 final
grades
were
delivered.
All
7
students
took
the
survey,
offering
responses
from
 100%
of
the
course
participants.
 The
survey’s
structure
of
the
previous
semesters
has
been
maintained.

 
 All
 overall
 categories
 indicated
 for
 evaluation
 were
 marked
 by
 students
 with
 “very
 good”
 and
 “excellent”
 qualifiers.
 More
 than
 half
 the
 class
 deemed
 the
 teaching
 effectiveness
to
be
excellent
and
the
course
as
a
whole
to
be
very
good.
The
overall
 content
of
the
course
was
evaluated
as
very
good
by
more
than
70%
of
the
class.

 
 
 1.
Overall
course
evaluation
results
 
 Asked
 to
 evaluate
 specific
 aspects
 of
 the
 course
 or
 the
 teaching
 process,
 the
 students
responses
confirm
the
high
evaluations
of
the
overall
course.
While
there
 are
some
categories
were
students
evaluation
rests
within
the
“good”
category,
the
 majority
of
the
evaluations
are
to
be
found
within
the
“excellent
range”.

The
quality
 of
 the
 questions
 raised
 during
 the
 course,
 the
 lecturer’s
 enthusiasm,
 the
 lecturer’s
 encouragement
 to
 students
 to
 engage
 more
 with
 the
 class
 are
 just
 some
 of
 the
 categories
that
obtained
the
“excellent”
mark
from
more
than
70%
of
the
students.
 The
lecturers
use
of
technology
was
unanimously
evaluated
as
excellent.

 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 3. 2.
Specific
course
elements
evaluation

 
 
 
 As
with
previous
sessions,
the
 online
 live
video
 guest
lecturers
were
regarded
as
a
 novelty
as
well
as
a
great
way
to
integrate
new
media
in
the
class.
The
guest
lectures
 this
 semester
 were
 from
 three
 different
 areas
 of
 expertise
 as
 well
 as
 3
 different
 countries:
John
Coster
from
Leicester,
UK
managing
a
community
journalism
project,
 Kneale
Mann
from
 Ontario,
Canada,
a
social
media
strategist
and
Dr
Mugur
Geana
 from
the
University
of
Kansas,
Lawrence,
Kansas,
USA.


 
 
 
 3.Online
video
guest
lecture
evaluation
 
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 4. Among
other
aspects
of
the
course
evaluated
were
the
use
of
the
class
time
(57.14%
 excellent)
 ,
 the
 relevance
 and
 usefulness
 of
 the
 course
 content
 (71.43%
 excellent)
 and
the
reasonableness
of
the
assigned
work
(42.86%
excellent).
Taking
into
account
 that
 the
 course
 is
an
 intensive
 one
 and
 that
 more
 than
 60%
 of
 the
students
grade
 relies
on
daily,
in
class
work
and
projects
that
need
to
be
delivered
within
very
strict
 deadlines,
the
excellent
mark
is
a
reflection
of
a
balanced
organization
of
the
course.


 
 
 4.
Other
course
dimensions
evaluated
 
 With
 regards
 to
 presence,
 most
 students
 attended
 all
 classes
 and
 their
 expected
 grades
range
between
70‐100%.
 
 Three
qualitative
questions
were
part
of
the
survey
as
well.
They
aimed
to
determine
 the
 areas
 that
 students
 most
 liked
 or
 disliked
 as
 well
 as
 the
 elements
 that
 they
 would
have
wanted
the
course
to
cover.
Even
with
the
course
being
extended
to
8
 sessions
 compared
 to
 five
 in
 previous
 semesters,
 some
 students
 suggested
 the
 course
to
take
even
longer.

 
 Company
visits
(an
element
which
this
semester
wasn’t
offered)
were
requested
as
 well,
 the
 students
 indicating
 that
 they
 heard
 about
 them
 from
 previous
 course
 participants.
 More
 time
 for
 the
 in
 class
 assignments
 was
 suggested
 as
 an
 improvement
 as
 well
 pointing
 out
 to
 the
 potential
 of
 this
 course
 being
 expanded
 further
and
the
practical
assignments
elaborated
even
more.

 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 5. 
 5.
New
course
elements
wanted
 
 
 6.
Suggested
improvements
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 6. Among
 the
 things
 the
 students
 liked
 the
 most
 were
 the
 guest
 lectures
 and
 the
 applied
 assignments.
 The
 lecturer’s
 enthusiasm
 and
 way
 of
 dealing
 with
 the
 class
 were
also
very
much
appreciated.

 
 
 7.
“What
did
you
like
more
about
this
course”
answers
 
 
 Observations
and
Conclusions:
 All
the
answers
given
to
the
questions
asked
are
in
the
higher
positive
range
–
from
 good
to
excellent.

 
 The
areas
marked
the
students
as
being
excellent
(obtaining
also
the
majority
vote)
 were:
 • The
lecturer’s
use
of
technology
(100%)
 • The
lecturer’s
enthusiasm
(85.71%)
 • The
lecturer's
availability
to
offer
students
extra
help
when
you
asked
 (71.43%)
 • The
lecturer’s
organization
of
the
course
(71.43%)
 
 The
practical
aspects
of
the
course
were
mentioned
as
strong
points
of
the
course
 and
good
learning
experiences.
It
should
be
noted
that
this
semester
featured
two
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 7. in‐class
assignments,
one
individual
and
one
based
on
team‐work.
To
showcase
the
 students’
results
the
online
spaces
from
previous
semesters
were
used:

 http://kathonewmedia.wordpress.com
 http://kathonewmedia.posterous.com
 http://kathonewmedia.pbworks.com

 
 These
spaces
were
also
used
to
showcase
the
student’s
final
practical
projects.

 
 It
is
notable
that
many
of
the
students
indicate
as
an
important
factor
the
lecturer’s
 enthusiasm
 and
 support.
 For
 the
 ERASMUS
 programme
 courses
 this
 shows
 a
 potential,
if
not
a
need,
for
courses
to
be
delivered
in
a
more
interactive
way
where
 students
are
constantly
given
challenges
to
solve
together
with
the
lecturer.

 
 When
it
comes
to
the
use
of
technology,
it
is
remarkable
that
the
online
live
video
 guest
 lectures
 obtained
 still
 a
 very
 positive
 evaluation
 even
 from
 a
 group
 who
 is
 accustomed
 to
 using
 online
 live
 video
 streaming
 platforms
 for
 personal
 uses.
 The
 responses
 indicate
 that
 the
 transfer
 of
 knowledge,
 dialogue
 as
 well
 as
 learning
 objectives
 could
 be
 achieved
 regardless
 of
 the
 presence
 in
 class
 of
 the
 lecturer.
 Furthermore,
the
good
evaluation
the
online
live
video
lectures
received
show
that
 students
 appreciate
 contact
 with
 industry
 experts.
 It
 also
 presents
 a
 potential
 for
 application
 in
 other
 courses
 and
 other
 environments
 as
 a
 short‐term
 yet
 cost‐ effective
solution.

 
 Recommendations
and
suggestions:
 
 Taking
into
account
the
students’
observations
and
in
an
attempt
to
make
a
link
to
 the
areas
determined
in
the
course
evaluation
as
having
a
potential
for
improvement
 it
is
suggested:
 • To
attempt
selecting
students
prior
to
begging
of
class
(submission
of
online
 resume
 and
 Skype
 interview
 would
 allow
 the
 lecturer
 to
 interact
 first
 hand
 with
the
students
and
ensure
interest,
motivation
and
preparation
are
high).
 This
 will
 enable
 the
 visiting
 lecturer
 to
 search
 and
 negotiate
 short‐term
 projects
with
small
and
medium
companies
that
would
benefit
from
the
work
 and
 feedback
 of
 the
 students.
 Moreover,
 it
 will
 ensure
 that
 the
 content
 delivered
meets
the
students
specialization
needs.

 • To
continue
emphasizing
on
the
practical
aspects
of
new
media.
 • To
liaise
with
commercial
clients
and
thus
offer
the
students
the
opportunity
 to
work
on
projects
with
real
impact
on
business
actors
 • To
 continue
 to
 have
 guest
 lecturers
 from
 different
 universities
 joining
 via
 online
live
video
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com
  • 8. • To
 continue
 emphasizing
 on
 short‐deadline
 assignments
 as
 a
 means
 of
 preparing
students
to
thrive
in
their
future
working
environments.
 • To
 extend
 the
 course
 further
 from
 8
 session
 to
 10
 (from
 4
 days
 of
 teaching/week
to
5
days
of
teaching/week)
 • To
offer
the
course
to
returning
students
(if
they
want
to),
their
assignment
 being
 to
 develop
 an
 online
 communication
 strategy
 or
 campaign
 for
 a
 product/company
of
their
choice
or
to
work
on
new
media
aspects
that
could
 relate
to
their
honour’s
degrees
for
their
home
institutions
.
 
 
 
 Ana
ADI
 Doctoral
Researcher
–
University
of
the
West
of
Scotland,
UK
 PR
Consultant


 http://anaadi.wordpress.com