View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
decisions: brand name discount functionality wholesale pricing Product Price quality seasonal pricing safety suggested retail price packaging warranty repairs Benefits Position in the marketplace USP Position in the Strategy (skimming/ penetration/ Features marketplace premium) channels of distribution Integrated Marketing speed of delivery Communications (Advertising, Public Relations, Social Media, transportation location Sales promotion, Personal selling, warehousing order Word-of-mouth, Interactive processing online inventory... marketing, Events) Place@ana_adi | www.anaadi.net Promotion
Iconic brands Target national contradictions and challenge anxieties and desires in society Create myths that lead culture Speak with a rebel’s voice Draw on political authority to rebuild the myth Draw on cultural knowledge@ana_adi | www.anaadi.net
Global branding Valuable intangible asset Standardization Solid demand for product Homogenization Ability to reproduce Integration (of consumer experience in marketing activities) new market@ana_adi | www.anaadi.net
What are the weaknesses and risks of global branding?@ana_adi | www.anaadi.net
Identify adaptations of global brands in your own country. Describe the marketing mix. What strategies have they followed to ensure the local but also maintain a global brand following?@ana_adi | www.anaadi.net