Freelance & Web 2.0

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  • Freelance & Web 2.0

    1. 1. Web 2.0 @ your service
    2. 2. This lecture aims to: <ul><li>Define the concepts of convergence and web 2.0 </li></ul><ul><li>Describe a series of opportunities related to using web 2.0 to promote freelancing creative services </li></ul><ul><li>Discuss and discover the key elements of a successful online portfolio </li></ul><ul><li>Illustrate how web 2.0 can serve research </li></ul>
    3. 3. Home Media Availability - 1975 <ul><li>Product Route to home Display Local storage </li></ul><ul><li>TV stations phone TV Cassette/ 8-track </li></ul><ul><li> broadcast TV radio </li></ul><ul><li> broadcast radio stereo Vinyl album </li></ul><ul><li>Local news mail </li></ul><ul><li>Advertising newspaper delivery phone </li></ul><ul><li>Radio Stations </li></ul><ul><li>non-electronic </li></ul>Tom Wolzien, Sanford C. Bernstein & Co, 2002
    4. 4. Home Media Availability – post 2000 Tom Wolzien, Sanford C. Bernstein & Co, 2002
    5. 5. <ul><li>Source: IPligence.com </li></ul>
    6. 7. Convergence <ul><li>(1980s) 2005 - Convergence media culture </li></ul><ul><ul><li>the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers </li></ul></ul><ul><ul><ul><li>expected to at a device/technological level </li></ul></ul></ul><ul><ul><ul><li>In reality: Hardware DIVERGES & Content CONVERGES </li></ul></ul></ul>
    7. 8. Web 2.0 <ul><li>2007 - Web 2.0 </li></ul><ul><ul><li>a new challenge </li></ul></ul><ul><ul><li>a paradigmatic shift from the media hegemony thesis to one of conversational content or presenting content, as the connection among dispersed media content </li></ul></ul><ul><ul><li>Media genres boundaries blurred </li></ul></ul>
    8. 9. Web 2.0 features <ul><li>Websites as dynamic applications with functionalities spreading across convergent media </li></ul><ul><li>More standards (Application Programming Interface - APIs) </li></ul><ul><li>User generated content (USG) </li></ul><ul><li>User generated functionalities </li></ul><ul><li>User directed content </li></ul><ul><li>The expert prosumer = consumer + producer </li></ul><ul><ul><li>Bottom-up hierarchy </li></ul></ul><ul><li>Each community member is responsible for contributing information to the rest of the users (Open Source </li></ul>
    9. 11. Participatory media in Web 2.0 <ul><li>2/3 of the world’s Internet population visit a social network or blogging site </li></ul><ul><li>Social networking & blogging - 10% of all internet time. </li></ul><ul><li>‘ Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications </li></ul>
    10. 12. Where to start?
    11. 13. Watch out!
    12. 17. Your portfolio
    13. 18. Be creative <ul><li>Video Sharing </li></ul><ul><li>Video streaming platforms </li></ul><ul><li>Make some money </li></ul>
    14. 19. Social media considerations <ul><li>A place for free expression (within some legal limits) </li></ul><ul><li>Copyright? </li></ul><ul><ul><li>The individual creative enjoys less protection than the recognized or official creative </li></ul></ul>
    15. 20. Research
    16. 21. Conclusions <ul><li>Web 2.0 provides communicators with a very dynamic environment </li></ul><ul><li>Most of the online communications are multi-channel </li></ul><ul><li>Web 2.0 offers a variety of resources to develop and present you and your business online </li></ul><ul><li>Know your rights and obligations before joining any platform </li></ul><ul><li>Respect other people’s work </li></ul>

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