Web 2.0 @ your service

This lecture aims to: Define the concepts of convergence and web 2.0 Describe a series of opportunities related to using web 2.0 to promote freelancing creative services Discuss and discover the key elements of a successful online portfolio Illustrate how web 2.0 can serve research

Define the concepts of convergence and web 2.0

Describe a series of opportunities related to using web 2.0 to promote freelancing creative services

Discuss and discover the key elements of a successful online portfolio

Illustrate how web 2.0 can serve research

Home Media Availability - 1975 Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album Local news mail Advertising newspaper delivery phone Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co, 2002

Product Route to home Display Local storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

Local news mail

Advertising newspaper delivery phone

Radio Stations

non-electronic

Home Media Availability – post 2000 Tom Wolzien, Sanford C. Bernstein & Co, 2002

Source: IPligence.com

Source: IPligence.com

Convergence (1980s) 2005 - Convergence media culture the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers expected to at a device/technological level In reality: Hardware DIVERGES & Content CONVERGES

(1980s) 2005 - Convergence media culture

the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers

expected to at a device/technological level

In reality: Hardware DIVERGES & Content CONVERGES

Web 2.0 2007 - Web 2.0 a new challenge a paradigmatic shift from the media hegemony thesis to one of conversational content or presenting content, as the connection among dispersed media content Media genres boundaries blurred

2007 - Web 2.0

a new challenge

a paradigmatic shift from the media hegemony thesis to one of conversational content or presenting content, as the connection among dispersed media content

Media genres boundaries blurred

Web 2.0 features Websites as dynamic applications with functionalities spreading across convergent media More standards (Application Programming Interface - APIs) User generated content (USG) User generated functionalities User directed content The expert prosumer = consumer + producer Bottom-up hierarchy Each community member is responsible for contributing information to the rest of the users (Open Source

Websites as dynamic applications with functionalities spreading across convergent media

More standards (Application Programming Interface - APIs)

User generated content (USG)

User generated functionalities

User directed content

The expert prosumer = consumer + producer

Bottom-up hierarchy

Each community member is responsible for contributing information to the rest of the users (Open Source

Participatory media in Web 2.0 2/3 of the world’s Internet population visit a social network or blogging site Social networking & blogging - 10% of all internet time. ‘ Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications

2/3 of the world’s Internet population visit a social network or blogging site

Social networking & blogging - 10% of all internet time.

‘ Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications

Where to start?

Watch out!

Your portfolio

Be creative Video Sharing Video streaming platforms Make some money

Video Sharing

Video streaming platforms

Make some money

Social media considerations A place for free expression (within some legal limits) Copyright? The individual creative enjoys less protection than the recognized or official creative

A place for free expression (within some legal limits)

Copyright?

The individual creative enjoys less protection than the recognized or official creative

Research

Conclusions Web 2.0 provides communicators with a very dynamic environment Most of the online communications are multi-channel Web 2.0 offers a variety of resources to develop and present you and your business online Know your rights and obligations before joining any platform Respect other people’s work

Web 2.0 provides communicators with a very dynamic environment

Most of the online communications are multi-channel

Web 2.0 offers a variety of resources to develop and present you and your business online

Know your rights and obligations before joining any platform

Respect other people’s work