Gamification in HR Summit 2014: Winning at the HR gamification design game

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Presentation slides from the Gamification in HR Summit 2014 in Paris. #GamifyHR …

Presentation slides from the Gamification in HR Summit 2014 in Paris. #GamifyHR
An Coppens held an interactive gamified workshop on how to think like a gamification designer when looking at implementing #gamification in your HR process

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  • Gartner says 80% of gamification efforts will fail due to bad design – so our mission today will be to beat the statistic and be part of the 20% that will work and deliver on it’s promise
  • Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)Why is it important?Depending on numbers in the room we can have a pitch or work with each table picking one topic.
  • 6 D Design framework for Kevin Werbach – Gamification MOOC on Coursera
  • 5 steps to mastery – Gabe Zicherman
  • Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)What are the business reasons for your gamification project, What are you fixing? How will you know when it is achieved?Compare notes with others in the room – sharing by table if feasible (runner with microphone?)
  • Around the table – decide on the target audience and their various wants/ needs/ behaviours/ likes/ dislikesThink demographic, think education, think hobbies, think work conversations,
  • Pick 5Ideally intrinsically motivational actions they are willing to doOnboarding – Novice | Problem solving | Expert | Master | Visionary
  • for novice, problem solver, expert, master, visionaryExample of HR recruitment journey application – interview – follow-up – offer – negotiation - hired
  • What are the various action steps, when do you receive feedback, when is there a win moment and when is there a lose moment or start over opportunityAssigning experience points
  • What would your target group consider to be fun?Know them, ask them, let them test it
  • Be mindful of technology and your audience’s ability to use itAlpha, beta, go live
  • Experts are very active online – twitter, LinkedIn groups, Facebook groupsThey are a friendly bunchSome of us also do it for a livingConferences like these are excellent to learn from other people’s experiences

Transcript

  • 1. Winning with gamification design An Coppens Chief Game Changer Gamification Nation
  • 2. OUR MISSION: BEAT THE STATISTIC
  • 3. FUN MISSION: LET’S TREND ON TWITTER #GamifyHR @GamificationNat
  • 4. CHOOSE OUR HR PROCESS FOR GAMIFICATION
  • 5. www.gamificationnation.com @GamificationNat #GamifyHR The models • 6 D gamification design framework – Kevin Werbach 1. Design business objectives 2. Delineate target behaviour 3. Describe your players 4. Devise activity loops 5. Don’t forget the fun 6. Deploy the appropriate tools
  • 6. www.gamificationnation.com @GamificationNat #GamifyHR The models • Mapping the player’s journey to mastery – Gabe Zicherman 1. Find the target audience wants/ needs emotional triggers ->emotional profile 2. Design challenges based on these triggers -> emotional trigger challenges 3. Design rewards based on wants/ needs -> reward structure 4. Design communication for platforms where your target group spends time -> communication plan 5. Invite players to participate -> implement communication plan and player registration
  • 7. WHAT WOULD THE BUSINESS OBJECTIVES BE FOR YOUR PROJECT
  • 8. TIME FOR A BIT OF BEHAVIOURAL AND EMOTIONAL PROFILING
  • 9. ACTION WORDS RELATED TO THE BEHAVIOURAL PROFILE
  • 10. DESIGN THE EXPERIENCE – THE JOURNEY TO MASTERY
  • 11. TRANSLATE ACTION WORDS INTO ACTIVITY LOOPS
  • 12. FUN
  • 13. DEPLOY YOUR FIRST PILOT Test & measure, keep improving
  • 14. TEST PILOT WITH DIFFERENT AUDIENCE SEGMENTS Men – Women – age groups – tech savvy – tech novices – etc.
  • 15. MONITOR – EVALUATE - ITERATE
  • 16. www.gamificationnation.com @GamificationNat #GamifyHR If in doubt, who can help you out? • Ask an expert • Have an expert on board to facilitate the process • Learn from colleagues • Share experiences
  • 17. www.gamificationnation.com @GamificationNat #GamifyHR Useful resources • www.gamification.co • www.enterprise-gamification.com • Octalysis: www.yukaichou.com • Wiki on gamification: www.gamification.org • Courses: Coursera, Udemy, iVersity • My blog and online courses: www.gamificationnation.com
  • 18. Thank you for playing Have fun designing your gamified HR processes #GamifyHR