Winning with gamification design
An Coppens
Chief Game Changer
Gamification Nation
OUR MISSION:
BEAT THE STATISTIC
FUN MISSION:
LET’S TREND ON TWITTER
#GamifyHR @GamificationNat
CHOOSE OUR HR PROCESS FOR
GAMIFICATION
www.gamificationnation.com @GamificationNat #GamifyHR
The models
• 6 D gamification design framework – Kevin
Werbach
1. De...
www.gamificationnation.com @GamificationNat #GamifyHR
The models
• Mapping the player’s journey to mastery – Gabe
Zicherma...
WHAT WOULD THE
BUSINESS OBJECTIVES BE
FOR YOUR PROJECT
TIME FOR A BIT OF
BEHAVIOURAL AND
EMOTIONAL PROFILING
ACTION WORDS
RELATED TO THE
BEHAVIOURAL PROFILE
DESIGN THE
EXPERIENCE –
THE JOURNEY TO
MASTERY
TRANSLATE ACTION
WORDS INTO ACTIVITY
LOOPS
FUN
DEPLOY YOUR FIRST PILOT
Test & measure, keep improving
TEST PILOT WITH DIFFERENT
AUDIENCE SEGMENTS
Men – Women – age groups – tech savvy – tech novices – etc.
MONITOR – EVALUATE - ITERATE
www.gamificationnation.com @GamificationNat #GamifyHR
If in doubt,
who can help you out?
• Ask an expert
• Have an expert ...
www.gamificationnation.com @GamificationNat #GamifyHR
Useful resources
• www.gamification.co
• www.enterprise-gamification...
Thank you for playing
Have fun designing your gamified HR
processes
#GamifyHR
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Gamification in HR Summit 2014: Winning at the HR gamification design game

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Presentation slides from the Gamification in HR Summit 2014 in Paris. #GamifyHR
An Coppens held an interactive gamified workshop on how to think like a gamification designer when looking at implementing #gamification in your HR process

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  • Gartner says 80% of gamification efforts will fail due to bad design – so our mission today will be to beat the statistic and be part of the 20% that will work and deliver on it’s promise
  • Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)Why is it important?Depending on numbers in the room we can have a pitch or work with each table picking one topic.
  • 6 D Design framework for Kevin Werbach – Gamification MOOC on Coursera
  • 5 steps to mastery – Gabe Zicherman
  • Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)What are the business reasons for your gamification project, What are you fixing? How will you know when it is achieved?Compare notes with others in the room – sharing by table if feasible (runner with microphone?)
  • Around the table – decide on the target audience and their various wants/ needs/ behaviours/ likes/ dislikesThink demographic, think education, think hobbies, think work conversations,
  • Pick 5Ideally intrinsically motivational actions they are willing to doOnboarding – Novice | Problem solving | Expert | Master | Visionary
  • for novice, problem solver, expert, master, visionaryExample of HR recruitment journey application – interview – follow-up – offer – negotiation - hired
  • What are the various action steps, when do you receive feedback, when is there a win moment and when is there a lose moment or start over opportunityAssigning experience points
  • What would your target group consider to be fun?Know them, ask them, let them test it
  • Be mindful of technology and your audience’s ability to use itAlpha, beta, go live
  • Experts are very active online – twitter, LinkedIn groups, Facebook groupsThey are a friendly bunchSome of us also do it for a livingConferences like these are excellent to learn from other people’s experiences
  • Gamification in HR Summit 2014: Winning at the HR gamification design game

    1. 1. Winning with gamification design An Coppens Chief Game Changer Gamification Nation
    2. 2. OUR MISSION: BEAT THE STATISTIC
    3. 3. FUN MISSION: LET’S TREND ON TWITTER #GamifyHR @GamificationNat
    4. 4. CHOOSE OUR HR PROCESS FOR GAMIFICATION
    5. 5. www.gamificationnation.com @GamificationNat #GamifyHR The models • 6 D gamification design framework – Kevin Werbach 1. Design business objectives 2. Delineate target behaviour 3. Describe your players 4. Devise activity loops 5. Don’t forget the fun 6. Deploy the appropriate tools
    6. 6. www.gamificationnation.com @GamificationNat #GamifyHR The models • Mapping the player’s journey to mastery – Gabe Zicherman 1. Find the target audience wants/ needs emotional triggers ->emotional profile 2. Design challenges based on these triggers -> emotional trigger challenges 3. Design rewards based on wants/ needs -> reward structure 4. Design communication for platforms where your target group spends time -> communication plan 5. Invite players to participate -> implement communication plan and player registration
    7. 7. WHAT WOULD THE BUSINESS OBJECTIVES BE FOR YOUR PROJECT
    8. 8. TIME FOR A BIT OF BEHAVIOURAL AND EMOTIONAL PROFILING
    9. 9. ACTION WORDS RELATED TO THE BEHAVIOURAL PROFILE
    10. 10. DESIGN THE EXPERIENCE – THE JOURNEY TO MASTERY
    11. 11. TRANSLATE ACTION WORDS INTO ACTIVITY LOOPS
    12. 12. FUN
    13. 13. DEPLOY YOUR FIRST PILOT Test & measure, keep improving
    14. 14. TEST PILOT WITH DIFFERENT AUDIENCE SEGMENTS Men – Women – age groups – tech savvy – tech novices – etc.
    15. 15. MONITOR – EVALUATE - ITERATE
    16. 16. www.gamificationnation.com @GamificationNat #GamifyHR If in doubt, who can help you out? • Ask an expert • Have an expert on board to facilitate the process • Learn from colleagues • Share experiences
    17. 17. www.gamificationnation.com @GamificationNat #GamifyHR Useful resources • www.gamification.co • www.enterprise-gamification.com • Octalysis: www.yukaichou.com • Wiki on gamification: www.gamification.org • Courses: Coursera, Udemy, iVersity • My blog and online courses: www.gamificationnation.com
    18. 18. Thank you for playing Have fun designing your gamified HR processes #GamifyHR
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