FOUNDED : 1ST APRIL, 1976 FOUNDERS: STEVE JOBS STEVE WOZNIAK RONALD WAYNE. HEADQUARTERS: APPLE CAMPUS, 1 INFINITE LOOP, CUPERTINO,CALIFORNIA,U.S. CEO: TIM COOK WEBSITE: Apple.com
“Man is the creator of change in this world . As such he should be above systems and structures, and not subordinate to them.” M I“Apple is committed to bringing thebest personal computing experience Sto students, educators, creative Sprofessionals and consumers around Ithe world through its innovativehardware ,software and internet Oofferings.” N
APPLE LOGO’SFIRST LOGO RAINBOW MONOCHROME BITTEN LOGO LOGO (USED 1976 (1977-1998) SINCE 1998)
APPLE I •Apple I released in jan.,1 ,1976. •Apple II was a breakthrough computer. •Apple III bombed the market.APPLE II APPLE III
APPLE LISA THE NEXT PROJECT AFTER APPLE III . A PERSONAL COMPUTER USED GUI(GRAPHICAL USER INTERFACE ) INSTEAD OF COMMAND LINE INTERFACE. STEVE WAS SOON THROWN OUT OF APPLE DUE HIS TEMPERAMENTAL BEHAVIOUR.
•DESIGNED IN 1984.•THESE WERE SOLD VERY STRONG INBEGINNING BUT DUE TO ITS HIGH PRICE ITSTOTAL CONSUMPTION WAS VERY LOW.
In 1997 Steve Jobs was named as the CEO of Apple.Apple teamed up with its arch rival MICROSOFT.Apple’s first really innovative product – iMAC in 1998.In 2001 Apple released first version of MAC OS X. The iApps(iMovie,iTunes,iDVD,etc.) were a strategicmove in Apple’s greater plan to gain market share overthe PC.