10 fn s37

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10 fn s37

  1. 1. Green IT. Leveraging Technology for Sustainability: Data Centers Lisa Rhodes VP, Verne Global Reykjanesbær, Iceland
  2. 2. Data Center Approach Back to Basics • Stake Holder Requirements • Applications • User Dedicated • Corporate Self Hosted • SaaS • Information Infrastructure • Desktops • Servers • Virtual Machines • IaaS – Cloud Instances • SaaS • Network • Where are the Users? • Where is the Infrastructure? • What is the Power Source for your Cycles? 2
  3. 3. How Healthy is Your Data Center Mix? • Metrics • Power for Performance • Reduce Your Cycles • Carbon Accountability – Carbon Labels are Coming • Choose an Eco-Alternative 3
  4. 4. Steps to a Healthier You • Reduce Dedicated Resources • Reduce Infrastructure Overhead • Improve Security • Improve Reliability Courtesy of MyPyramid.gov • Choose an Eco-Alternative • Reduce Costs? 4
  5. 5. Steps to a Healthier You Reduce Dedicated Resources • Why is the Resource Dedicated? • User Perception • Past Practices • Challenges • Difficult to Move the Users • Difficult to Manage Desktop Support • Network Security • Physical Security of Offices • Healthier Options • Virtual Desktop Integration • Corporate Self Hosted Apps • Software as a Service 5
  6. 6. Steps to a Healthier You Reduce Infrastructure Overhead • Do You Really Need a Server? • Do You Really Need a Data Center? • Security Requirements • Traditional Approach • Challenges • Every Server has a Power Supply • Every Data Center has a Bathroom and an Office and a… • Healthier Options • Virtualization of Servers • Infrastructure as a Service • Data Center Outsourcing 6
  7. 7. Steps to a Healthier You Improve Security • Eat Your Vegetables • Centralize Desktop Management • Locate Servers and Applications Close to Data Repositories • Integrate Outsourced Providers into Core Security Solutions Improve Reliability • Healthy Choices • Decrease Dependencies on Single Instances • VM Migration Tools • Choose Redundant Remote Locations • Reduce Carbon Dependencies 7
  8. 8. Steps to a Healthier You Choose an Eco-Alternative • Need a Carbon Tune-up? • Challenges • Information is Imperative • Data Storage Increasing • Mining the Data • Processing the Data • Technical Prowess of Users Increasing Dramatically • Healthier Options • Green Energy Data Centers • Server Aggregation • User Aggregation • Remote Truly Green Solutions Reduce Costs? 8
  9. 9. Verne Global Highlights • Optimizing the natural attributes of Iceland to deliver efficiency to large-scale data centers • 100% green energy sources • Year Round Free cooling • Modular design architectures • Connected to North America and Europe with redundant, high-speed, high-capacity intercontinental cables • Protection against escalating worldwide power pricing • Optimized combination of location, economics, and ecological consideration for large-scale data center implementations 9
  10. 10. Verne Global Wholesale Data Center Space • Turn-key: physically secured space with power and cooling architectures optimized to meet LEED standards • Redundant: Tier III resiliency • High Density: ensures power capacity meets kilowatt requirements for IT load • Energy Efficient: metered powering inside your individual modular pod guaranteeing you on pay for what you use • Renewable Power: hydroelectric and geothermal power sources without a premium charge • Infrastructure Operations: flexibility in IT process integration 10
  11. 11. Verne Global Location • Verne’s Site at Keflavik was chosen because: • Keflavik was the host Command for Allied forces and NATO in Iceland from 1942-2006 • Site well to the west of Volcanic activity. Verne Global Data Center • Keflavik lies outside of Iceland’s two major seismic fracture zones • Bedrock averages within 10 feet of the surface • Region has been stable for greater than 1 million years 11
  12. 12. Iceland. 100% Green Energy Hydro-Electrical and Geothermal 1% 3% 7% 31% Transmission lines 220 kV 132 kV 66 kV Verne Global 33 kV Data Center 10% 4% 37% Substations 6% Geothermal Hydro 12
  13. 13. Potential Savings Present value of savings on electricity alone of over $70 million vs. New York and $135 million vs. London for 4.8MW Installment s 10 Year Electricity Spend0 Year Ele ctricity Spe nd 1 n Assumes 4.8 MW IT Load Assum es 4.8MW IT Loa d (millions) $250 $250 Assumes 2.0x PUE and 6% energy o inflation in non-Iceland locations, l i $200 $200 and 1.3x PUE and 3% energy inflation in Iceland. Energy prices are $0.125 for New York, $0.145 for $150 $150 Germany, and $0.20 for London. Source: Uptime Institute; Eurostat; U.S. M Department of Energy $100 $100 $50 $50 $0 $0 New York London Germany Iceland 13
  14. 14. Robust Access to Iceland Northern Europe 5.1Tb/s 18 ms 720Gb/s Northeast US Iceland Dunnet Bay 41 ms Greenland Blaabjerg Dublin London Amsterdam London 1.9Tb/s 20 ms USA FARICE DANICE GREENLAND CONNECT BACKHAUL NETWORKS FUTURE 14
  15. 15. Verne Global Next Generation Data Center Campus KEF301 KEF101 KEF201 KEF401 15
  16. 16. Critical Environment Floor Plan Air Cooled Design Mechanical Infrastructure Outside of Compute Area Typical 8,000 square foot Computer Room 2.4 MW Critical Load Pure White Space 16
  17. 17. Fluid Cooled Option Critical Environment Floor Plan Mechanical Infrastructure Outside of Compute Area Optional High Density Space Typical 8,000 square foot Computer Room 2.4 MW Critical Load Pure White Space 17
  18. 18. Functionality in Design 18
  19. 19. Verne Global Infrastructure Operations • Achieve Compliance through Operational Integration Integrate • ITIL Integration • SAS 70 • PCI Compliance • ISO Standards Verne Global Infrastructure • Operational Data via Customer Portal Operations • API Interface to Facility Infrastructure • Change Management Control • Logistics Management • Customized Alarm Management Protocol Succeed 19
  20. 20. Establishing a Healthy Balance • Reduce Dedicated Resources • Reduce Infrastructure Overhead • Improve Security • Improve Reliability Courtesy of MyPyramid.gov • Choose an Eco-Alternative • Reduce Costs? 20
  21. 21. Verne Global Data Center The world’s abundant supply of green, reliable, and scalable energy with Verne Global. Verne Global 2010 learn@verneglobal.com www.greendatacenternews.org 21

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