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10 fn s33

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  • 1. Copyright © 2010 Viridity Software, Inc. All Rights Reserved The Future of Power Management In The Datacenter Michael Rowan, CTO Viridity Software 1
  • 2. Data Centers Are All Around You Data Center Type Size of DC Square Feet US Count Closet < 100 1.6m Room < 1,000 1.3m Localized DC < 5,000 70k Mid-tier DC < 20,000 10k Enterprise DC > 20,000 7k 2 Copyright © 2010 Viridity Software, Inc. All Rights Reserved – Over 3 Million Data Centers in the US – Using 1.5-2.5% of all US Power – At the current rate, US Data Centers will require 30 new power plants by 2015 Key Points: • Number of data centers by size in the US • Customers will have several data centers • We are targeting the Mid-Enterprise; bleeds into Enterprise • Our target represents ~ $6 to 7B market 1.IDCs defines data centers by TYPE and forecasts the number of each in the US (per WW Data Center Forecast) 2.Annual Contract Value (ACV) is derived by calculating the number of racks and applying our per rack price (our price points per band) 3.Potential is ACV times the data center count 4.Our primary focus is the Mid-enterprise which captures the Localized and Mid-Tier data centers shown 5.Target: 5K to 25K; will bleed above, but primary focus is shown 2
  • 3. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 3Source: IDC, Worldwide Server Energy Expense 2009–2013 Forecast (12/09) Energy (Power & Cooling) is the Fastest Growing Expense in the Data Center Key Points: 1.Energy – fastest growing expense in the data center (Gartner) 2.One of the largest expenses in the data center - Nearly $40B will be spent on Server power and cooling this year! 3
  • 4. Overall Spend In The Data Center Copyright © 2010 Viridity Software, Inc. All Rights Reserved 4 Capital Costs: Servers, Storage, Networks Today….tools allow you to profile server utilization. Also, sensors and other equipment allows you to understand energy or power consumption. ONLY VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION” TIED TO BUSINESS PRIORITIES AND NEEDS. 4
  • 5. Overall Spend In The Data Center Copyright © 2010 Viridity Software, Inc. All Rights Reserved 5 Power Costs: Cost to run and cool Servers, Storage & Networks Capital Costs: Servers, Storage, Networks Today….tools allow you to profile server utilization. Also, sensors and other equipment allows you to understand energy or power consumption. ONLY VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION” TIED TO BUSINESS PRIORITIES AND NEEDS. 5
  • 6. “Half of organizations with mid-sized data centers will have insufficient power in 2011” Nemertes Study 2010 6 Copyright © 2010 Viridity Software, Inc. All Rights Reserved Data center operators don’t know how much power they are using or where it’s being used Key Point: 1.Data center Operators do NOT KNOW how much power they are using and where it is being used THEY DO NOT HAVE THE BASIC INFORMATION (i.e. UTILIZATION AND POWER CONSUMPTION) TO DEAL WITH THIS CHALLENGE. Quote from Nemertes http://www.nemertes.com/impact_analyses/power_monitoring_tool_underscor es_data_center_power_challenges 6
  • 7. Data Centers Today IT becoming increasingly agile & dynamic – Servers are cheap and virtualization is making them cheaper – Servers now have a massive dynamic power range Facilities continue to be static – Focus remains on gross delivery of power – The gap between power consumption (IT) and power delivery (Facilities) is growing unabated Results – Risk of brownouts – Underutilized servers wasting energy, space & cooling – Inability to deploy additional applications to grow business Copyright © 2010 Viridity Software, Inc. All Rights Reserved 7 Key Points: 1.Why a hot issue now? -- $$$ (discussed previously) – fastest growing expense in the data center -- Huge expense $$$B worldwide for servers alone -- Running out of power 2.. How did we get here? -- Demand for IT continues to grow at a rate of >35% or more annually forcing IT to become AGILE -- Facilities typically owns delivery of power and has not changed -- Resulting in an organizational GAP 3.The Business Suffers… 7
  • 8. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 8Source: EPA Report To Congress Most of the Power is in Servers Key Points: 1.Energy – fastest growing expense in the data center (Gartner) 2.One of the largest expenses in the data center - Nearly $40B will be spent on Server power and cooling this year! 8
  • 9. Incredible Dynamic Range Copyright © 2010 Viridity Software, Inc. All Rights Reserved Servers – Utilization Today – Getting more dynamic – Average utilization still low (~6%) – Most of IT power is in servers (75%) – Application Mobility Storage – Spin-down or Slow- down technology – Block-based tiers, SSD, dynamic migration 9 Today….tools allow you to profile server utilization. Also, sensors and other equipment allows you to understand energy or power consumption. ONLY VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION” TIED TO BUSINESS PRIORITIES AND NEEDS. 9
  • 10. What Has To Happen CIO Must Have The Power Budget – Only the IT Staff can have the impact on power that is required to control power – No one will change if they aren’t incentivized to do so Copyright © 2010 Viridity Software, Inc. All Rights Reserved 10 Key Points: 1.Why a hot issue now? -- $$$ (discussed previously) – fastest growing expense in the data center -- Huge expense $$$B worldwide for servers alone -- Running out of power 2.. How did we get here? -- Demand for IT continues to grow at a rate of >35% or more annually forcing IT to become AGILE -- Facilities typically owns delivery of power and has not changed -- Resulting in an organizational GAP 3.The Business Suffers… 10
  • 11. What Has To Happen CIO Must Have The Power Budget – Only the IT Staff can have the impact on power that is required to control power – No one will change if they aren’t incentivized to do so Power Measurements At The Equipment Level – Power at the room or rack level is irrelevant, and can’t be connected to the business service level agreements – You can’t improve things you don’t measure Copyright © 2010 Viridity Software, Inc. All Rights Reserved 11 Key Points: 1.Why a hot issue now? -- $$$ (discussed previously) – fastest growing expense in the data center -- Huge expense $$$B worldwide for servers alone -- Running out of power 2.. How did we get here? -- Demand for IT continues to grow at a rate of >35% or more annually forcing IT to become AGILE -- Facilities typically owns delivery of power and has not changed -- Resulting in an organizational GAP 3.The Business Suffers… 11
  • 12. What Has To Happen CIO Must Have The Power Budget – Only the IT Staff can have the impact on power that is required to control power – No one will change if they aren’t incentivized to do so Power Measurements At The Equipment Level – Power at the room or rack level is irrelevant, and can’t be connected to the business service level agreements – You can’t improve things you don’t measure Power must be tracked by Utilization – The incredibly dynamic range of power, and the workload mobility require power to be measured at the utilization level – Predictive analysis can not be done without understanding the connection between utilization and power Copyright © 2010 Viridity Software, Inc. All Rights Reserved 12 Key Points: 1.Why a hot issue now? -- $$$ (discussed previously) – fastest growing expense in the data center -- Huge expense $$$B worldwide for servers alone -- Running out of power 2.. How did we get here? -- Demand for IT continues to grow at a rate of >35% or more annually forcing IT to become AGILE -- Facilities typically owns delivery of power and has not changed -- Resulting in an organizational GAP 3.The Business Suffers… 12
  • 13. – Connects equipment utilization and business value to power consumption – Deploys in minutes, not weeks  No additional hardware required  No server agents required – Time-to-value in hours, not months Copyright © 2010 Viridity Software, Inc. All Rights Reserved 13 The Leader in Energy Resource Management Key Points: Truly Unique Capabilities… 1.Only company to offer utilization AND consumption [Today….tools allow you to profile server utilization. Also, sensors and other equipment allows you to understand energy or power consumption. ONLY VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION” TIED TO BUSINESS PRIORITIES AND NEEDS.] 2. Quickly deployed, NOT invasive. All other alternatives are complex, requiring Professional Services to deloy. 3. Actionable information within hours of beginning deployment 13

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