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  • 1. Accelerate enterprise ROI for business critical video distribution applications Rajiv Goel IP Business Solution Manager Alcatel-Lucent All Rights Reserved © Alcatel-Lucent 2006, #####
  • 2. High bandwidth business video applications are becoming mandatory requirement  Webcasting  Business TV  Digital Signage  Distance Learning  IP Video Surveillance  Televised Financial Services  Other similar applications …
  • 3. CXO priorities CXOs are looking for ways to cost optimize their business aggressively Business critical video applications help to accelerate their goals by  Reducing travel costs,  Reducing per-site equipment and operational costs,  Enabling business and competitive advantage
  • 4. Service provider opportunity Managed Video Distribution Services 1 2 Separate LANs One WAN To To New Managed or Leased Lines for Any Applications Video Applications Rich Video Applications Anywhere Opportunity for service providers to unlock new revenue
  • 5. Enterprise requirement: Anywhere managed video service experience Key challenges of doing it in-house  IT video distribution application experience , know how and cost  Application centric networking skills for multisite delivery Enterprise video distribution requirements across WAN  Delivery models: Managed, Hosted or Hybrid  Layer-2 and/or Layer-3 VPN Services  HQ, Regional, Partner, Remote and Internet Cloud Sites  Any Access: DSLAM, Ethernet, Cable, Wireless or other  Higher or usable rich media service bandwidth  Business critical application quality and experience  … and more
  • 6. Not all video applications are alike! Per Application Traffic Bandwidth Latency End-point Scale and Scope Requirements Requirements Requirements Requirements Requirements Requirements Video Point-to-Point, Very High Very Low HD, SD, PC, Varies by deployment size (10 to Surveillance Point-to-Multipoint Mobile 10,000+ camera sources), camera resolution & number of end-points Video Webcasting Point-to-Point, Very High Very Low Immersive, HD, Number (upto 000s) of Mobile, Point-to-Multipoint SD, PC, Mobile Web and Studio end-point displays, intra-, inter-company and cloud Distance Point-to-Multipoint High Low HD, SD, PC, Varies by number of intra- and Training/Learning Mobile inter-company sites as well as end- point requirements Business TV Point-to-Point, High Very Low HD, SD, PC, Depends on number and type of of Point-to-Multipoint Mobile end-points Televised Point-to-Point, Low to High Extremely Low HD, SD, PC, Number of exchanges, offices, end- Financial Services Point-to-Multipoint Mobile points and latency requirements Digital Signage Point-to-Multipoint Low to Low 3D, HD, SD Varies by number of regions, sites, Very High end-point monitors and types Application-centric services are critical for successful adoption
  • 7. Service Provider Video Distribution Solution Considerations (1) Application centric Application centric service delivery service mechanisms platforms (One or more) • Integrated modular feature-set • Point-to-Point • Reduce application complexity • Hierarchical and costs • Multipoint Open standard based Extended operations application devices • Integrated • TV (HD, SD), PC and Mobile • Service Aware and other connected devices • Application Centric
  • 8. Service Provider Video Distribution Solution Considerations (2) Multiservice delivery Per application traffic (One or more) types (One or more) • VPLS, IP-VPN, VLL and EIS • Interactive, (cloud) on single interface • On-Demand, • Streaming • and more … Application centric Any fixed and wireless service attributes service access • Bandwidth, QoS, Recovery, • DSL, Cable, Ethernet, Reliability, Scale, Reach and Wireless (xG, LTE) more
  • 9. Service Deployment Example: Managed Video Surveillance Service
  • 10. Service Provider Managed Video Services for European Nationwide Retail Chain Retail Challenges SP Solution Business Benefits • Uncoordinated • IP VPN (Unicast • Increased revenue sales campaigns and Multicast) streams from in store advertising • Slow reaction to • Digital Signage competitor moves • Increased revenue • IP CCTV from improved • IT servers in stores sales output • Reduced IT cost
  • 11. Service Provider Managed Digital Signage Service in Europe Service Provider Digital Signage Advantages Solution • A system for editing, managing • Improved sales from 1 single location and • In-store promotions and specials broadcasting (unicast or • Reduced multiple channel multicast) in real time selectively advertising complexity and costs information to displays or groups • Corporate communication - via your network or via internet training to employees • Differentiate from competition
  • 12. RECAP  Video distribution services are key for enterprises looking to optimize IT investment.  Service provider have a real opportunity for delivering Managed Video Services  Application centric approach is critical to delivering a successful end-to-end service.
  • 13. Thank You

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