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Catalyst

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  • 1. catalystn. a substance that causes or accelerates a chemical reaction
  • 2. companybusiness/service?focused trend reportsinspiration & analysisaccomplishing?provides young professionals& students an accessiblesource of future trendinformation while creatingan interactive communityfocus?apparelcolormaterials & textilesseason inspirations
  • 3. companystrengthsno subscription feeinclusive to all interestedaccess to the latest trendssimple & clean layout (user-friendly)visually stimulatingconcisenew designers exposednetwork for those in design industryweaknessesnew/not established name in industrysolely provides trend informationbothindividual/small business based
  • 4. company[usp]benefitaccess to latest/future trendsinclusive to all interesteduniquesimple & clean layout (user-friendly)visually stimulatingconciseCompellinghigh-quality, relevant information with no subscription feenew designers exposednetwork for those in design industry
  • 5. customerindividuals, men & women {not large retailers/design houses}:wanting to interact and promote their work, store, brandnot established/new in their industrydesign studentsbloggersyoung professionals {either newly graduated/starting in industry}
  • 6. customermarket [share]free/low quality sites high cost/high qualitysites & servicesmarket [growth]“Forecasting is becoming big business, blending editorial with technology tools. However,the battle lines have been drawn and the winner will be the forecasting service who cankeep innovating and keep up with technology developments, providing indispensable toolsand information for their clients.” – Emma Barnett, The Telegraphcurrent economic conditions don’t allow for flexible budgets.?
  • 7. competitorsstyle sight wwd wgsn trendstop fashiontrendsetter peclers paris  low cost high costlarge clientfocusedindividuallyfocused     ✪  
  • 8. we work with…pantonenew designers/business owners wanting to promote their work/productsphotographerssmall businesses/boutiquesdesigner brandscompetitors work with…wgsn [lectra fashion solutions; mercedes benz fashion week]trendstop [pantone; conde naste; trendhunter.com; fashion’s finest]# of creative consumers continued to grow after economic downfall& continues to grow today.collaboratorscontext
  • 9. [demographic]men & womenages 18-30occupation: creative industry[psychographic]interests: interior design; product design; fashionvals:innovators and experiencers; leaders in new ideas in technology; active consumers; like to spendmoney on fashion and entertainment; highly innovative; enjoy niche products; self expressive[market] segmentation[the young professional]“I’m looking for a noncommittal source oftrend forecasting to improve my growingbusiness/expand my current design knowledge.”[the creatively-focused student]“I’m looking for an easily accessible sourceof trend forecasting that is user-friendlyand visually stimulating for my designneeds.”[both are looking for]A source of networking to exposethemselves; a communal conversationproviding feedback & commentary
  • 10. what other segments did we consider?trend forecasting site focused on fashion {only}larger clientele willing to pay feewhy not?larger clientele segment is highly saturatedfashion {only} limits market size & growth opportunitiescost would exclude part of the market[market] segmentation
  • 11. catalystwhy choose us?high-quality information for no costsimplicity is accompanied by strong visual components to provide credible, quality serviceprovides community for passion-filled creatives    &we are the catalyst of inspiration