Does Social Media have you <br />PUZZLED?<br />
Amy Smythe Harris<br />Broker Associates, GRI, CRS, E-Pro, GREEN<br />HAR & TAR Instructor/Train the Trainer-6 years<br />...
What is Social Media??<br />A social network service focuses on building online communities of people who share interests ...
What is Social Media??<br />You have been doing it in person<br />Now you are also doing it virtually<br />
Why should you use in Real Estate?<br />*I don’t have time for this!!!<br />*Facebook is for young people<br />*Twitter wh...
Is Social Media  A Fad?<br />
Social Media Sites<br />Twitter.com<br />Facebook.com<br />Linkedin.com<br />
Twitter<br />*Called micro-blog<br />*Limited to 140 characters<br />*Fast-flowing river<br />*Twitter Statistics<br />
Twitter top followers<br />
Twitter user Feb. 2009<br />
Twitter stats sept. 2009<br />
Twitter<br />*Language- DM, RT, Tweet, #hashtags<br />*Search of what people are “talking” about<br />*Use bit.ly, tinyurl...
Twitter<br />Success=How many contacts?<br />(it’s a smaller number than you think?)<br /><ul><li>Annual Income goal (divi...
%Commission your firm charges (divided by)
Average home sales price in your market</li></ul>= (#number of sides per year)<br />3-5 years to 7-10 years (Average is 6)...
Twitter<br />Success=How many contacts?<br />Multiply your annual sales target # by 6<br />Divide the result by 2 (referra...
Twitter<br />Success=How many contacts?<br />Annual income goal - $80,000 <br />$80k/3%/$115,000 (avg.sales price)=23 tran...
Twitter<br />
Twitter<br />
Twitter Websites <br />*twazzup.com<br />*mrtweet.com or @mrtweet<br />*twitteraholic.com<br />*tweetdeck.com<br />*twitip...
Facebook<br />STATISTICS<br />Fastest growing age group on FB?<br />35 years and older<br />How many people on Facebook?<b...
Facebook<br />OVERVIEW<br />*Friend site/Social Networking<br />*Not limited to 140 characters<br />*More applications ava...
Facebook Manners<br />*Don’t post too much<br />*Be nice and friendly-don’t steal friends<br />*Communicate the right way<...
Amy&apos;s Facebook<br />
Facebook Tips<br />*Time Management<br />*Good Status Updates vs. Bad Status Updates<br />*10 to 1 rule<br />*Use good con...
Facebook Tips<br />*Send message when adding friend<br />
Facebook Websites<br />*blip.fm<br />*hgtv.com<br />*jott.com<br />*ping.fm<br />*realtor.org<br />*tokbox.com<br />*twitt...
Linkedin<br />*Very professional<br />*Questions & Answers<br />*great for introductions<br />*great for referrals<br />*B...
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Social Media Puzzled Presentation

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Amy presents Social Media at GEPAR

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  • Radio show, retweeting is key
  • Radio show, retweeting is key
  • March 2009 approx 6 million users- end of august 2009- 31 million users
  • Transcript of "Social Media Puzzled Presentation"

    1. 1. Does Social Media have you <br />PUZZLED?<br />
    2. 2. Amy Smythe Harris<br />Broker Associates, GRI, CRS, E-Pro, GREEN<br />HAR & TAR Instructor/Train the Trainer-6 years<br />HAR Director 2009/NextGen Advisory Group<br />TAR Professional Development & Professional Standards 2009 & Technology for 2010<br />NAR Communications Committee for 2010<br />NAR YPN<br />
    3. 3.
    4. 4. What is Social Media??<br />A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information. Wikipedia<br />
    5. 5. What is Social Media??<br />You have been doing it in person<br />Now you are also doing it virtually<br />
    6. 6. Why should you use in Real Estate?<br />*I don’t have time for this!!!<br />*Facebook is for young people<br />*Twitter what??? Tweets….I’m lost!<br />*Social Media is a Fad<br />*Why should I use this in real estate?<br />WHY??? <br />It’s FUN & It’s FREE<br />
    7. 7. Is Social Media A Fad?<br />
    8. 8. Social Media Sites<br />Twitter.com<br />Facebook.com<br />Linkedin.com<br />
    9. 9. Twitter<br />*Called micro-blog<br />*Limited to 140 characters<br />*Fast-flowing river<br />*Twitter Statistics<br />
    10. 10. Twitter top followers<br />
    11. 11. Twitter user Feb. 2009<br />
    12. 12. Twitter stats sept. 2009<br />
    13. 13. Twitter<br />*Language- DM, RT, Tweet, #hashtags<br />*Search of what people are “talking” about<br />*Use bit.ly, tinyurl.com or ow.ly<br />*Tweets post to google.com<br />*Follow me on Twitter - SHARE<br />
    14. 14. Twitter<br />Success=How many contacts?<br />(it’s a smaller number than you think?)<br /><ul><li>Annual Income goal (divided by)
    15. 15. %Commission your firm charges (divided by)
    16. 16. Average home sales price in your market</li></ul>= (#number of sides per year)<br />3-5 years to 7-10 years (Average is 6)<br />
    17. 17. Twitter<br />Success=How many contacts?<br />Multiply your annual sales target # by 6<br />Divide the result by 2 (referrals, buy & sell with you)<br />= Number of people you should be connected with<br />
    18. 18. Twitter<br />Success=How many contacts?<br />Annual income goal - $80,000 <br />$80k/3%/$115,000 (avg.sales price)=23 transactions<br />23 by 6=139<br />139/2 =70<br />70 people you need to be connected with<br />
    19. 19. Twitter<br />
    20. 20. Twitter<br />
    21. 21. Twitter Websites <br />*twazzup.com<br />*mrtweet.com or @mrtweet<br />*twitteraholic.com<br />*tweetdeck.com<br />*twitip.com<br />*twitpic.com<br />*postrank.com<br />*oneforty.com-Collection of all twitter sites<br />*ping.fm<br />*blip.fm<br />
    22. 22. Facebook<br />STATISTICS<br />Fastest growing age group on FB?<br />35 years and older<br />How many people on Facebook?<br />Over 300 million active users <br />Top Application? <br />Farmville<br />Who has most friends on FB?<br />Michael Jackson, then Barack Obama<br />
    23. 23. Facebook<br />OVERVIEW<br />*Friend site/Social Networking<br />*Not limited to 140 characters<br />*More applications available<br />Add Multi- Media,Blogs,Listings,Birthdays, etc<br />*Slow moving river<br />
    24. 24. Facebook Manners<br />*Don’t post too much<br />*Be nice and friendly-don’t steal friends<br />*Communicate the right way<br />*Build relationships -don’t sell you<br />
    25. 25. Amy&apos;s Facebook<br />
    26. 26. Facebook Tips<br />*Time Management<br />*Good Status Updates vs. Bad Status Updates<br />*10 to 1 rule<br />*Use good content<br />*Join Groups<br />*Use lists<br />*Privacy Settings<br />*Profile Pic & Info.<br />*Promote other businesses<br />
    27. 27. Facebook Tips<br />*Send message when adding friend<br />
    28. 28. Facebook Websites<br />*blip.fm<br />*hgtv.com<br />*jott.com<br />*ping.fm<br />*realtor.org<br />*tokbox.com<br />*twitter.com<br />*posterous.com<br />*postlets.com<br />*digg.com<br />*delicious.com<br />*mashable.com<br />*issuu.com<br />*youtube.com<br />*loopt<br />*eyejot.com<br />
    29. 29. Linkedin<br />*Very professional<br />*Questions & Answers<br />*great for introductions<br />*great for referrals<br />*Build your profile<br />*import Outlook contacts<br />
    30. 30. Summary<br />*Find your “speaking platform”<br />*It is only a TOOL<br />*Listen to the consumer<br />*Integrate into business <br />Digital Handshake by Paul Chaney<br />Groundswell by Charlene Li<br />Twitterville by Shel Israel<br />
    31. 31. Q & A time<br />
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