Social media boot camp draft 2
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  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Microsoft tags
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  • Homework items & Take aways
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  • Property desk
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first. Remember your youtube.com channel is a brand name
  • Lots of places to use videos but I want to simplify steps first. Remember your youtube.com channel is a brand name
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists

Social media boot camp draft 2 Presentation Transcript

  • 1. Day 1 Social Media Boot Camp www.har.com/edu1
  • 2. 2 April 30, 2012Day 1 Objectives Rebrand your business Create your Social Media business strategy Identify Social Media platforms Benefits of Blogging Implement Facebook profile tips Create Facebook business page Learn about Facebook options
  • 3. Day 1 Objectives Understand the difference between Facebook profile vs. Facebook page Identify content sites Learn Social Media etiquette
  • 4. Branding YourselfSection 1
  • 5. It’s Time to UpdateGet a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?
  • 6. Give yourself a Facelift Update your pictures Re-do your logo  Creativethunderdesigns.com  Freelogodesign.com  Elance.com  Vistaprint.com Re-name  Namechk.com
  • 7. Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp
  • 8. Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp
  • 9. Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card
  • 10. Monitoring myBrandSection 2
  • 11. What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com
  • 12. Business StrategySection 3
  • 13. Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out
  • 14. Social Media OptionsSection 4
  • 15. ChoicesFacebookFacebook Business PageTwitterFoursquareYelpLinkedin& many more
  • 16. Blogging
  • 17. Start Here!!!!!Why Blog?Wordpress.com vs. Wordpress.org FoursquareSEOTime ManagementOne to Many Sites theory
  • 18. Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com
  • 19. Facebook Profile
  • 20. Your personal FBLearn TimelineListsPower of GroupsSharing contentSocial etiquetteLinking accounts
  • 21. Your personal FBEngagementContentAboutEventsNewsfeed vs. Timeline post
  • 22. Your personal FBAbidingby Article 12NAR Social Media guidelineFacebook.com/Marketplace
  • 23. Facebook Biz Page
  • 24. Your Biz PageHow to create itWhy to create itCreate it effectivelyWhat to post?
  • 25. Your Biz PageHow to get more likesFacebook Ads
  • 26. Other Social Media
  • 27. OptionsYelp  Siri Search  Agent ReviewsFoursquare  Marketing listings  Cold Prospecting
  • 28. OptionsLinked In  Resume  GroupsPinterest  Marketinglistings????  Cold/Warm Prospecting
  • 29. OptionsInstagramFlickrSpotifyYoutube
  • 30. Content is KingSection 5
  • 31. Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg
  • 32. Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?
  • 33. RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal appraisal district
  • 34. RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD.gov
  • 35. EtiquetteSection 6
  • 36. Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/IntroductionsGrammar
  • 37. Post This/Not That20 to 1 ruleStop! Think! Post
  • 38. Day 1 Wrap UpSection 7
  • 39. Day 2 Objectives Learn about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools Resource Tools
  • 40. Day 1 RecapSection 1
  • 41. HomeworkBusiness strategyWhat SM feels right to you?
  • 42. TwitterSection 2
  • 43. TweeterificWhat is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to post
  • 44. Video TimeSection 3
  • 45. Why Video?Google loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?
  • 46. Video vs.Virtual TourActionPhoto gallery
  • 47. Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com
  • 48. EquipmentCamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl
  • 49. EquipmentGreen ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader
  • 50. EquipmentVideoEditing Imovie on Mac Final Cut Pro on Mac Windows Live Movie Maker Pinnacle Studio Imovie/Reel Director or Splice on Iphone/Ipad Xtranormal.com
  • 51. Let’s Get Started
  • 52. Get a Youtube ChannelIt is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your channel name
  • 53. Get a Youtube ChannelNow hit Create Youtube channelFollow stepsVoila- it is done!
  • 54. What to Video?ListingsBuyersCommunity eventsLifestyleFAQ’sSpecialized Intro videosBio videos
  • 55. Create a VideoMake a video on cameraEdit videoUpload to your youtube channelAdd the right Tags
  • 56. What do I say?Research youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script
  • 57. Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail
  • 58. Video EmailIwowwe.comEyejot.comBombBomb.com
  • 59. Sign Up timeSection 4
  • 60. Social Media User NameLinkedin.com  Username:_________________  Password:__________________Twitter.com  Username:_________________  Password:__________________
  • 61. Social Media User NameFoursquare.com  Username:_________________  Password:__________________Google.com for your Gmail account  Username:_________________  Password:__________________
  • 62. Social Media User NameYelp.com  Username:_________________  Password:__________________Youtube.com  Username:_________________  Password:__________________
  • 63. Social Media User NameHootsuite.com  Username:_________________  Password:__________________Klout.com  Username:_________________  Password:__________________
  • 64. Social Media User NameOther #1__________________  Username:_________________  Password:__________________Other #2____________________  Username:_________________  Password:__________________
  • 65. Social Media User NameOther #33__________________  Username:_________________  Password:__________________Other #4____________________  Username:_________________  Password:__________________
  • 66. Social Media AppsSection 5
  • 67. Time to get “Appy”youtube.comFacebookWordpressCost Vs.ValueFoursquareHARYelp
  • 68. More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr
  • 69. More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy Cam
  • 70. More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal
  • 71. Time ManagementSection 6
  • 72. Who has the time?WordpressHootsuiteSettimerTake a day offBest time of day to postSkype
  • 73. Resource ToolsHdhat.com- tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comAreweconnected.com