Day 1    Social Media    Boot Camp    www.har.com/edu1
2              April 30, 2012Day 1 Objectives Rebrand   your business Create your Social Media business  strategy Ident...
Day 1 Objectives Understand  the difference between  Facebook profile vs. Facebook page Identify content sites Learn So...
Branding YourselfSection 1
It’s Time to UpdateGet a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?
Give yourself a Facelift Update your pictures Re-do your logo   Creativethunderdesigns.com   Freelogodesign.com   Ela...
Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp
Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp
Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card
Monitoring myBrandSection 2
What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com
Business StrategySection 3
Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out
Social Media OptionsSection 4
ChoicesFacebookFacebook   Business PageTwitterFoursquareYelpLinkedin&   many more
Blogging
Start Here!!!!!Why  Blog?Wordpress.com vs. Wordpress.org FoursquareSEOTime ManagementOne to Many Sites theory
Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com
Facebook Profile
Your personal FBLearn TimelineListsPower  of GroupsSharing contentSocial etiquetteLinking accounts
Your personal FBEngagementContentAboutEventsNewsfeed   vs. Timeline post
Your personal FBAbidingby Article 12NAR Social Media guidelineFacebook.com/Marketplace
Facebook Biz Page
Your Biz PageHow  to create itWhy to create itCreate it effectivelyWhat to post?
Your Biz PageHow  to get more likesFacebook Ads
Other Social Media
OptionsYelp  Siri      Search  Agent ReviewsFoursquare  Marketing listings  Cold Prospecting
OptionsLinked   In  Resume  GroupsPinterest  Marketinglistings????  Cold/Warm Prospecting
OptionsInstagramFlickrSpotifyYoutube
Content is KingSection 5
Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg
Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?
RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal   appraisal district
RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD...
EtiquetteSection 6
Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/Introductions...
Post This/Not That20 to 1 ruleStop! Think! Post
Day 1 Wrap UpSection 7
Day 2 Objectives Learn  about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools ...
Day 1 RecapSection 1
HomeworkBusiness        strategyWhat SM feels right to you?
TwitterSection 2
TweeterificWhat  is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to p...
Video TimeSection 3
Why Video?Google  loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?
Video vs.Virtual TourActionPhoto   gallery
Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com
EquipmentCamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl
EquipmentGreen ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader
EquipmentVideoEditing Imovie on Mac Final Cut Pro on Mac Windows Live Movie Maker Pinnacle Studio Imovie/Reel Direct...
Let’s Get Started
Get a Youtube ChannelIt  is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your chan...
Get a Youtube ChannelNow  hit Create Youtube channelFollow stepsVoila- it is done!
What to Video?ListingsBuyersCommunity      eventsLifestyleFAQ’sSpecialized    Intro videosBio   videos
Create a VideoMake  a video on cameraEdit videoUpload to your youtube channelAdd the right Tags
What do I say?Research  youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script
Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail
Video EmailIwowwe.comEyejot.comBombBomb.com
Sign Up timeSection 4
Social Media User NameLinkedin.com  Username:_________________  Password:__________________Twitter.com  Username:____...
Social Media User NameFoursquare.com  Username:_________________  Password:__________________Google.com   for your Gma...
Social Media User NameYelp.com  Username:_________________  Password:__________________Youtube.com  Username:________...
Social Media User NameHootsuite.com  Username:_________________  Password:__________________Klout.com  Username:_____...
Social Media User NameOther   #1__________________  Username:_________________  Password:__________________Other   #2_...
Social Media User NameOther   #33__________________  Username:_________________  Password:__________________Other   #4...
Social Media AppsSection 5
Time to get “Appy”youtube.comFacebookWordpressCost Vs.ValueFoursquareHARYelp
More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr
More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy    Cam
More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal
Time ManagementSection 6
Who has the time?WordpressHootsuiteSettimerTake a day offBest time of day to postSkype
Resource ToolsHdhat.com-  tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comA...
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Social media boot camp draft 2

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  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Microsoft tags
  • Property desk
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  • Homework items & Take aways
  • Property desk
  • Property desk
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first.
  • Lots of places to use videos but I want to simplify steps first. Remember your youtube.com channel is a brand name
  • Lots of places to use videos but I want to simplify steps first. Remember your youtube.com channel is a brand name
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Use google alerts to add right tags, faq’s – create playlists
  • Social media boot camp draft 2

    1. 1. Day 1 Social Media Boot Camp www.har.com/edu1
    2. 2. 2 April 30, 2012Day 1 Objectives Rebrand your business Create your Social Media business strategy Identify Social Media platforms Benefits of Blogging Implement Facebook profile tips Create Facebook business page Learn about Facebook options
    3. 3. Day 1 Objectives Understand the difference between Facebook profile vs. Facebook page Identify content sites Learn Social Media etiquette
    4. 4. Branding YourselfSection 1
    5. 5. It’s Time to UpdateGet a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?
    6. 6. Give yourself a Facelift Update your pictures Re-do your logo  Creativethunderdesigns.com  Freelogodesign.com  Elance.com  Vistaprint.com Re-name  Namechk.com
    7. 7. Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp
    8. 8. Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp
    9. 9. Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card
    10. 10. Monitoring myBrandSection 2
    11. 11. What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com
    12. 12. Business StrategySection 3
    13. 13. Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out
    14. 14. Social Media OptionsSection 4
    15. 15. ChoicesFacebookFacebook Business PageTwitterFoursquareYelpLinkedin& many more
    16. 16. Blogging
    17. 17. Start Here!!!!!Why Blog?Wordpress.com vs. Wordpress.org FoursquareSEOTime ManagementOne to Many Sites theory
    18. 18. Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com
    19. 19. Facebook Profile
    20. 20. Your personal FBLearn TimelineListsPower of GroupsSharing contentSocial etiquetteLinking accounts
    21. 21. Your personal FBEngagementContentAboutEventsNewsfeed vs. Timeline post
    22. 22. Your personal FBAbidingby Article 12NAR Social Media guidelineFacebook.com/Marketplace
    23. 23. Facebook Biz Page
    24. 24. Your Biz PageHow to create itWhy to create itCreate it effectivelyWhat to post?
    25. 25. Your Biz PageHow to get more likesFacebook Ads
    26. 26. Other Social Media
    27. 27. OptionsYelp  Siri Search  Agent ReviewsFoursquare  Marketing listings  Cold Prospecting
    28. 28. OptionsLinked In  Resume  GroupsPinterest  Marketinglistings????  Cold/Warm Prospecting
    29. 29. OptionsInstagramFlickrSpotifyYoutube
    30. 30. Content is KingSection 5
    31. 31. Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg
    32. 32. Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?
    33. 33. RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal appraisal district
    34. 34. RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD.gov
    35. 35. EtiquetteSection 6
    36. 36. Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/IntroductionsGrammar
    37. 37. Post This/Not That20 to 1 ruleStop! Think! Post
    38. 38. Day 1 Wrap UpSection 7
    39. 39. Day 2 Objectives Learn about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools Resource Tools
    40. 40. Day 1 RecapSection 1
    41. 41. HomeworkBusiness strategyWhat SM feels right to you?
    42. 42. TwitterSection 2
    43. 43. TweeterificWhat is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to post
    44. 44. Video TimeSection 3
    45. 45. Why Video?Google loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?
    46. 46. Video vs.Virtual TourActionPhoto gallery
    47. 47. Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com
    48. 48. EquipmentCamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl
    49. 49. EquipmentGreen ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader
    50. 50. EquipmentVideoEditing Imovie on Mac Final Cut Pro on Mac Windows Live Movie Maker Pinnacle Studio Imovie/Reel Director or Splice on Iphone/Ipad Xtranormal.com
    51. 51. Let’s Get Started
    52. 52. Get a Youtube ChannelIt is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your channel name
    53. 53. Get a Youtube ChannelNow hit Create Youtube channelFollow stepsVoila- it is done!
    54. 54. What to Video?ListingsBuyersCommunity eventsLifestyleFAQ’sSpecialized Intro videosBio videos
    55. 55. Create a VideoMake a video on cameraEdit videoUpload to your youtube channelAdd the right Tags
    56. 56. What do I say?Research youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script
    57. 57. Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail
    58. 58. Video EmailIwowwe.comEyejot.comBombBomb.com
    59. 59. Sign Up timeSection 4
    60. 60. Social Media User NameLinkedin.com  Username:_________________  Password:__________________Twitter.com  Username:_________________  Password:__________________
    61. 61. Social Media User NameFoursquare.com  Username:_________________  Password:__________________Google.com for your Gmail account  Username:_________________  Password:__________________
    62. 62. Social Media User NameYelp.com  Username:_________________  Password:__________________Youtube.com  Username:_________________  Password:__________________
    63. 63. Social Media User NameHootsuite.com  Username:_________________  Password:__________________Klout.com  Username:_________________  Password:__________________
    64. 64. Social Media User NameOther #1__________________  Username:_________________  Password:__________________Other #2____________________  Username:_________________  Password:__________________
    65. 65. Social Media User NameOther #33__________________  Username:_________________  Password:__________________Other #4____________________  Username:_________________  Password:__________________
    66. 66. Social Media AppsSection 5
    67. 67. Time to get “Appy”youtube.comFacebookWordpressCost Vs.ValueFoursquareHARYelp
    68. 68. More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr
    69. 69. More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy Cam
    70. 70. More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal
    71. 71. Time ManagementSection 6
    72. 72. Who has the time?WordpressHootsuiteSettimerTake a day offBest time of day to postSkype
    73. 73. Resource ToolsHdhat.com- tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comAreweconnected.com
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