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HAR Expo 2010
 

HAR Expo 2010

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Amy\'s 15 minute presentation on Social Media tips

Amy\'s 15 minute presentation on Social Media tips

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  • Radio show, retweeting is key
  • Radio show, retweeting is key
  • Radio show, retweeting is key
  • Potrait of an average facebook user has 130 friends on their site, spends 55+minutes a day, becomes a fan of 2 pages, is invited to 3 events per month- evite is passe for me- Average age of facebook user is 44-A fundamental shift in the way we communicate
  • Agents tend to overpost about real estate. IF you post Real estate, make sure to follow NAR guideline & Article 12, state who you are and Broker info. Also once you set up your marketing plan then that will guide you on your privacy settings
  • This way you can time manage effectively, you are also not posting to people that don’t care about stuff, etc.
  • This can get really tricky-This is where you go to allow only certain people to see your posts-Embarrassing photos that are tagged of you-Go to Account, privacy settings, Photos and Videos of Me, click the drop down arrow key, customize, then click only me! Want to block someone, then under account, privacy setting, block list. Depending on your marketing plan, you may want to keep your search visibility open to everyone, but keep the information limited to what they can see until they have been added as your friend
  • This can get really tricky-This is where you go to allow only certain people to see your posts-Embarrassing photos that are tagged of you-Go to Account, privacy settings, Photos and Videos of Me, click the drop down arrow key, customize, then click only me! Want to block someone, then under account, privacy setting, block list. Depending on your marketing plan, you may want to keep your search visibility open to everyone, but keep the information limited to what they can see until they have been added as your friend
  • Going out to dinner! Bad post –etc… Give Disney example…why is this good? Don’t overpost-way to get kicked off FB.
  • The photo in your profile needs to be you-not the dog, kids, etc….That way they know who you are, casual photo is good here as long as it isn’t too casual.
  • Manage your time- remember average user spend 55minutes a day on FB. Choose your time limit, set your timer, and then be done

HAR Expo 2010 HAR Expo 2010 Presentation Transcript

  • Social MediaTips
  • What is Social Media??
    A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information.
    -Wikipedia
  • Social Media Sites
  • Facebook vs. Twitter
    Allows you to connect, share photo albums, videos, links with people that you have friended that is all in one place- your profile page
    Not limited by text to post
    Mutual “friending” must occur
    More privacy controls
    Not searchable
    Allows you to connect, share photo albums, videos, links with people –but it is in a stream
    limited to 140 characters to post
    Followers can follow you
    Less privacy
    Searchable
  • Other Social Media
    Review site for all types of business
    Check-in site for all businesses allowing you to see where your friends are at
    Wordpress.com - Blogging platform
  • Twitter Statistics
    • April 2010-106 million users
    • Sending out 55 million tweets a day
    • 25% users areage between 35-44
    • Trailed by the 45-54 age
    • Average age -38
  • Set up Twitter account
    Go to twitter.com
    It’s FREE!!!
  • Go to HAR.com Member Portal
    Add your Twitter Account
    Now your listings can be seen in the public timeline
  • Pick Twitter Software
    Hootsuite
    Tweetdeck
    Twitter.com
    Ubertwitter
    Echofon
  • Now Play on Twitter
    Learn RT
    Learn searching
    Learn shortening URL’s
    Learn #- hashtags
    Take a class!
  • More SM ideas
    Start Blogging
    Set up Google Alerts
    Understand your Brand
    Use Socialoomph.com
  • Content
    HAR Agent Newsletter
    HAR MLS Video market report
    Your member video
    HAR TV –consumer series
    Listings from HAR.com
  • Camera shy?
    Add Photos and Videos
  • Keep up to date
    Join Groups/Follow people
    @harmembers & @hartrepac
    HAR Fan Page
    HAR NextGen Fan Page
    Har.com/edu
  • Websites
    *blip.fm
    *hgtv.com
    *jott.com
    *ping.fm
    *realtor.org
    *evite.com
    *twitter.com
    *posterous.com
    *postlets.com
    *digg.com
    *sendible.com
    *delicious.com
    *mashable.com
    *issuu.com
    *face.com
    *youtube.com
    *kirtsy.com
    *chorus.com
    *eyejot.com
    *twittercounter.com
    *useqwitter.com
  • Q&A Time
    facebook.com/amysmytheharris
    www.mycoachamy.com